Calm is hiring a Remote Customer Lifecycle Marketing Manager
\nWho We Are: \n\nAt Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and appโfilled with meditations, sleep stories, music, movement, and moreโweโre redefining what mental care looks like in 2022 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, weโre having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over. \n\nWhat We Do:\n\nCalm is the worldโs #1 brand for mental fitness and our Calm Health team is furthering our mission to make the world happier and healthier by bringing our offering into the employee benefits space. Calm Health is helping companies build a more resilient organization by promoting better sleep, reducing stress and anxiety, and developing consistent mindfulness practices. We offer accessible and effective content to meet the needs of any diverse workforce. With our proven launch strategy and marketing resources, plus ongoing engagement programs and account support, we take the stress out of employee benefits.\n\nWhat Youโll Do:\n\nAs Calm continues to grow its footprint with employers, we are looking for a strategic marketer with a strong technical backbone to build Lifecycle Programs for end users (employees/members) within our B2B ecosystem. You will work closely with B2B business stakeholders (sales/marketing/customer success/data science) and our broader Lifecycle technical teams to increase demand generation, maximize member account activations, and drive user engagement/retention. A strong background in B2B, data, reporting, email + push marketing and basic foundational knowledge of engineering are required. You must be comfortable overseeing marketing campaigns end-to-end, from creation to deployment to outcome analysis for future iteration. \n\n\nStrategizing, developing, testing, building, and automating each piece of the customer journey for the employees/members of our B2B customers, maximizing opportunities for onboarding, user utilization and engagement, retention, as well as creating effective go-to-market campaigns\n\nResponsible for increasing the sales pipeline with unique demand gen campaigns and automations that create a cohesive B2C โ B2B flywheel without negatively impacting B2C KPIs\n\nCreating reports and dashboards that help examine, share insights, and identify new marketing opportunities (with an eye toward targeted segmentation)\n\nContinually optimizing and elevating email programs by leveraging data and testing into personalization, with the potential for expanding into new channels in the near-future (e.g. SMS and in-app push)\n\nEnsuring that the growth of Calmโs B2B business fits with the overall cohesive vision and mission for Calm without any negative impact to the growth of the core B2C business\n\n\n\n\nWho You Are:\n\n\nExperienced lifecycle marketing manager with successful track record in improving customer activation, engagement, and retention through digital means.\n\nProficient in copywriting key messages for customer engagement campaigns - particularly when it comes to action oriented motions to drive utilization\n\nSignificant time working with automation software (Iterable, Braze, Marketo preferred), CRM, and analytics tools.\n\nComfortable working with Product, Engineering, other Lifecycle-focused roles on a consistent basis to enhance product and improve KPIs \n\nDemonstrable ability to perform well in a fast-paced environment with strong organizational and project management skills to manage multiple projects within tight deadlines\n\n5+ years of marketing experience \n\n\n\n\nNice-to-Haves: \n\n\nCoding languages (reading + writing) - SQL, JavaScript, HTML + CSS\n\nFamiliarity with design programs like Figma and Adobe Photoshop \n\nB2B experience within a primarily B2C focused company\n\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Senior, Excel, iOS, Software, Mobile, Engineer, Git, Education, Ads, Design, Web, React, Jira, Android, Digital Nomad, Cloud, Developer, Legal, InfoSec, Salesforce, Developer, DevOps, Backend, Travel, HTML, Marketing and Sales jobs that are similar:\n\n
$70,000 — $120,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n
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