\nProduct Marketing Specialist, Activation & Growth\n\n \n\nThe Opportunity: \n\nThe Product Marketing team is looking for an experienced Product Marketing Specialist to drive usage for the Seamless.AI platform. In this role you will own end-to-end usage for Seamless.AI, define and evolve usage strategies, and partner across business units to integrate strategies across key buying groups. You will bring a high degree of emotional intelligence, an ability to influence across teams and organizational boundaries, a self-starter approach, and the ability to thrive in a fast-paced environment. This role reports to the Senior Product Marketing Manager.\n\n\nThe Activation & Growth Product Marketing Specialist will be responsible for defining strategic direction and driving execution to achieve long-term business goals. You will be expected to know Seamless.AI deeply and technically so that you can define and communicate a clear, differentiated, defensible usage strategy. You’ll be customer-obsessed, strategic, detail-oriented, highly creative, and comfortable juggling different projects in a fast-paced environment. \n\n \n\nResponsibilities: \n\n\nDevelop, lead and execute decision-maker audience usage strategies across our core personas\n\nDevelop, lead and execute end-user audience usage strategies across our core personas\n\nPartner across business units to integrate usage strategies across key buying groups\n\nPartner with the Product team to drive strategic adoption through the integration ecosystem\n\nPartner with the Product team to develop an in-product notification strategy\n\nDevelop and lead targeted customer usage motions by partnering with the marketing team on usage days, custom content, and custom events\n\nInfluence and partner with the Growth team to drive targeted usage ad campaigns\n\nBecome the SME of Seamless.AI usage data leveraging key telemetry to define strategies\n\nOwn rhythm of business on usage measurement and reporting\n\nPartner with the Creative team to develop all content needed to drive usage strategies such as usage booklets, guides, modules, one-pagers, white papers, email campaigns, webinars etc.\n\n\n\n\n \n\nSkillset:\n\n\nProven experience crafting compelling content and messaging\n\nAbility to build and maintain relationships with people throughout the organization\n\nChallenge assumptions respectfully and encourage others to question the status quo\n\nTackle projects hands-on while keeping an eye on long-term strategy\n\nSuperb writing and editing skills\n\n\n\n\n \n\nEducation and Requirements:\n\n\nBachelor’s degree\n\n2-3 years experience in B2B growth marketing, product marketing, customer marketing, or relevant work, SaaS preferred.\n\n\n\n\n  \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, Senior and Marketing jobs that are similar:\n\n $60,000 — $110,000/year\n \n\n#Location\nColumbus, Ohio, United States