Wirex is hiring a
Remote Mobile Marketing Manager
\nLOCATION\n\nThis role is fully remote, and we enthusiastically welcome applications from talented individuals based in the UK and any of the European Economic Area (EEA) countries. If you're passionate about Marketing and the Crypto industry, ready to collaborate in a virtual environment, and thrive in a diverse, international setting, we invite you to apply and be part of our innovative journey. Embrace the freedom to work from anywhere while contributing to our shared success!ย \n\n\n\n\nABOUT USย \n\nWeโre Wirex and weโre not like anyone else. Why? Because we always do things our way, before anyone else does them โ like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the worldโs first cryptocurrency rewards scheme.\n\n\n\n\nOur vision is a world in which everyone can enjoy the benefits of digital currency โ everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.ย \n\n\n\n\nWe must be doing something right, because more than 5 million people across 130 countries are helping to change the world by using Wirex.\n\nAre you part of the digital money movement? Do you want to change the way people think about money, forever? If your skills fit our vision and you want to join a company thatโs really going places\n\n\n\n\nROLE PURPOSE\n\nWirex is committed to delivering exceptional products and services to our consumers. As we continue to grow, we are seeking a talented B2C Mobile Marketing Manager to join our marketing team and drive the success of our mobile marketing initiatives.\n\n\n\n\nThe Mobile Marketing Manager will lead and execute mobile marketing strategies that drive mobile app user acquisition, conversion, and retention for Wirex. This role plays a pivotal part in maximising the return on investment (ROI) from marketing initiatives, ultimately contributing to the company's growth and market success.\n\n\n\n\nRESPONSIBILITIES OF THE ROLE \n\nDevelop and Execute Mobile Marketing Strategies:ย \n\n\n* Create and implement data-centric B2C mobile marketing strategies to drive mobile app user acquisition, conversion, and retention.\n\n\n\n\n\n* Adopt a data-informed strategy refine mobile campaigns across multiple channels, including but not limited to App Store Optimisation (ASO), in-app advertising and mobile-specific social media, paid search and programmatic ads.\n\n\n\n\nCampaign Management:\n\n\n\n* Oversee end-to-end campaign management, from ideation and planning to execution, monitoring, and reporting.\n\n* Improve Mobile campaign performance through continuous testing and analysis, adjusting strategies based on key performance indicators (KPIs).\n\n\n\n\nBudget Management:\n\n\n\n* Manage and allocate mobile marketing budgets effectively, ensuring maximum ROI.\n\n* \nProvide regular budget updates and performance reports to key stakeholders.\n\n\n\n\n\n\nAnalytics and Reporting:\n\n\n* Utilise analytics tools to track, analyze, and report on mobile campaign performance.\n\n* Provide actionable insights and recommendations to improve overall mobile marketing effectiveness and app rankings on active platforms.\n\n\n\n\nCross-functional Collaboration:\n\n\n* Collaborate with cross-functional teams, including product delivery and design, to ensure alignment of mobile marketing strategies with overall business objectives.\n\n* Work closely with the creative team to develop compelling and effective ad creatives and marketing assets.\n\n\n\n\nStay Informed on Industry Trends:\n\n\n* Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation in mobile marketing strategies.\n\n\n\n\n\n\n\nEXPERIENCE/SKILLS REQUIRED\n\n\n* Bachelorโs degree in Marketing, Business, or a related field professional certification.\n\n* Proven experience in B2C mobile marketing, with a focus on customer acquisition and revenue growth.\n\n* Experience in the payments, crypto or FinTech industry would be highly advantageous.ย \n\n* Provenโฏtrack record of growing revenue efficiently through the optimisation of mobile-app centric marketing strategies such as ASO, paid search, in-app advertising, paid social, and programmatic display campaigns.\n\n* Successful experience in App Store Optimisation (ASO), with emphasis on improving app visibility and conversion rates within the Apple App Store and Google Play Store\n\n* Experience with the following marketing channels: Google/UAC, YouTube, Apple Search Ads, Display/Programmatic, DSPs, Facebook/Instagram, Reddit.\n\n* In-depth knowledge of digital marketing channels, analytics tools and mobile marketing tools (Data.Ai, MobileAction, SensorTower or similar) and ASO-techniques about keyword research and optimization, metadata refinement and A/B testing.ย \n\n* \nStrong analytical skills and the ability to interpret data to make informed decisions.\n\n\n\n* Demonstrated success in managing marketing budgets and achieving ROI targets.\n\n* \nCreative thinking and problem-solving abilities.\n\n\n\n* Have a deep understanding of online marketing & ecommerce.โฏ\n\n* Understanding of market research and data analysis methods.โฏ\n\n* \nCreative with analytical capabilities.โฏ\n\n\n\n\n\n\n\n\n\nBENEFITS\n\n\n* Enhanced annual leave + Bank Holidaysย \n\n* 1 paid day off to celebrate your Birthday each year\n\n* 1 paid day off to celebrate your service anniversary each year\n\n* Paid Charity Day\n\n* Flexible working hours and remote working\n\n* Annual Training Allowanceย \n\n* Annual Performance Bonus Payย \n\n\n\n\n\n\n\nThis role is fully remote, and we enthusiastically welcome applications from talented individuals based in the UK and any of the European Economic Area (EEA) countries. If you're passionate about Marketing and the Crypto industry, ready to collaborate in a virtual environment, and thrive in a diverse, international setting, we invite you to apply and be part of our innovative journey. Embrace the freedom to work from anywhere while contributing to our shared success!ย \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Crypto, Testing, Mobile and Marketing jobs that are similar:\n\n
$60,000 — $115,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n
\n\n#Location\nWorldwide
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