TULA Skincare is hiring a
Remote Senior Manager Social Media
\nKey Responsibilities\n\n\n* Lead overall channel and campaign strategy for key social channels in support of brand and business goals—current platforms include Instagram, Facebook, Threads and Twitter\n\n* Conceptualize and produce dynamic visual content, including asset creation and in-house photo shoots for social channels, as well as write and edit all social copy, adjusting tone of voice for each specific channel\n\n* Oversee content creation for short-form video platforms like TikTok + YouTube shorts alongside internal content creators\n\n* Collaborate cross-functionally with various teams to ideate, conceptualize and execute monthly campaign programming\n\n* Help administer and fulfill giveaways and other promotions\n\n* Collaborate on reporting and social listening requests to garner actionable insights\n\n* Establish the right KPI dashboards and reports, calculating and reporting out on these metrics in weekly, monthly and ad-hoc/campaign reviews, identifying underlying trends and actionable insights to continually improve\n\n* Proactively develop best practices and standards to ensure we can scale our social media strategy, including evaluating and integrating any software tools to help support\n\n* Serve as a key lead on the social team for ongoing projects and business priority needs that arise\n\n* Explore and research social platform updates and emerging platforms to uncover brand opportunities\n\n* Manage social content calendar and posting, maintaining brand look & feel consistency—briefing out content to outside content creators, creative digital partners, and in house content creators on a weekly/monthly basis\n\n* Conceive, pitch, negotiate, and manage social partnerships end to end to introduce TULA to new customers and enhance our brand positioning (i.e. giveaways, content plays, etc)\n\n* Review & approve all social content prior to publication \n\n* Manage a direct report (Social Media Associate)—provides real time feedback that is actionable & ensuring clear goals & expectations are set that allows for direct report to grow\n\n* Partner with Social Media Associate to grow and moderate TULA’s online community, ensuring all responses to comments and queries in a timely and engaging manner, while managing a consistent yet distinct voice across social platforms\n\n* Serve as an in house content creator & online personality for the brand—creating weekly videos for TikTok/Reels/Stories\n\n\n\n\nQualifications\n\n\n* 6 - 8 years of social media experience with beauty and/or direct to consumer brand experience preferred\n\n* Impeccable written communication skills, especially as it relates to brand and product storytelling on social\n\n* Experience managing a direct report is a plus\n\n* Elevated creative eye and aesthetic with skills in photo, video, and design preferred\n\n* Passion for exciting & engaging consumers\n\n* Have the ability to analyze metrics to drive actionable next steps\n\n* Are a quick-thinking, creative, hands-on, organized, problem-solver\n\n* Have a desire to flourish in fast-paced environment with an entrepreneurial spirit\n\n* Love pop-culture, skincare, health & wellness!\n\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Design, Video and Senior jobs that are similar:\n\n
$35,000 — $75,000/year\n
\n\n#Benefits\n
💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States
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