This job post is closed and the position is probably filled. Please do not apply. Work for Kraken and want to re-open this job? Use the edit link in the email when you posted the job!
๐ค Closed by robot after apply link errored w/ code 403 1 year ago
About Kraken\n\nAs one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But weโre only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.\n\nTo ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explained to find out more about us!\n\nKraken is scaling the product marketing org to match our increasing depth and breadth of products. As the product marketing manager for OTC and prime services, youโll lead the go-to-market effort to support Krakenโs introduction of OTC and prime services to a variety of pro traders and institutional client segments.Youโll partner with product managers, growth marketers, content writers and designers to scope and execute the go-to-market for this offering, inclusive of new client acquisition and upselling to existing clients. You will engage deeply in target market sizing and selection, paths to market, and the creation of sales and marketing strategies to promote market entry and penetration. \n What Youโll Doโข Liaise with the sales and product leadership teams to identify areas a strategic marketing activity is required to maximize sales; develop plans for the activity; and carry it out in cooperation with senior business development teams. โข Determine/analyze existing and net-new clientsโ future needs through direct research, surveys, competitive intel, and market sizing determining if cross-selling opportunities may existโข Work closely with the institutional business development team to assess overall needs followed by actioning prospective campaigns accordinglyโข Maintain and manage regional marketing collateral, branding, design, logistics, vendors, sales/marketing interaction accordinglyโข Develop segment strategies for new/existing clients to use Krakenโs OTC desk and prime services among clients such as exchanges, non-bank financial institutions and other capital owners. โข Build relationships with key market influencers, early adopter distributors, end user customers, and thought leadersโข Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker that can rally leaders around a common problem or goalโข Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, next, and later, and plan we will scale and automate โข Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves; know our products, our competitors products, and the differences between them better than anyoneโข Plan and execute go-to-market strategies for new products and features by framing the positioning, messaging, and value propositions for each relevant client segment โข Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals \nWho You Areโข You have 7+ years of experience in B2B Marketing in a fintech or financial services orgโข Youโve worked closely with the traditional finance, fintech or crypto industries and have experience positioning cutting-edge financial products to conservative investor personasโข Crypto lending experience and options knowledge a plusโข You have an ability to move from ambiguity, synthesizing complex operational needs, to planning, communicating with stakeholders and then taking actionโข You enjoy digging into the details and donโt shy away from advanced technical or financial concepts โข Youโre a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary โข Youโre an ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectivesโข You can be the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback โข Youโve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind #US#CANADA#Europe#LI-REMOTE#LI-MR2\nWeโre powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!\nAs an equal opportunity employer we donโt tolerate discrimination or harassment of any kind. Whether thatโs based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. \nStay in the know\nKraken Culture ExplainedFollow us on TwitterCatch up on our blogFollow us on LinkedIn\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Crypto, Senior, Marketing, Sales and Non Tech jobs that are similar:\n\n
$70,000 — $110,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
\n\n#Location\nWorldwide
# How do you apply?\n\nThis job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.