\nAt Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content.\n\n\nWe build communities through written content, engaging video series, award winning podcasts and highlighting industry leaders.\n\n\nAs our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Manager to help us reach our lofty goals.\n\n\nAs our SEO Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication. \n\n\nYou will be fluent in diving deep to understand the search landscape  for our publications and be able to direct and prioritise content creation based on cluster development, and business priorities. \n\n\n\n\n\nWhat you'll be doing (responsibilities):\n* Meticulously plan and prioritize the cluster development for specific publications\n* Develop, execute and map keyword plans for those clusters that map to our internal customer journeys (factoring potential and business impact).\n* Create internal linking plans, map and track the implementation\n* Identify and prioritize content to upgrade and update on a monthly basis\n* Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications\n* Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts\n* Identify, evaluate, and advise on cannibalizing content on an ongoing basis \n* Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation\n* Work with our Editorial team to provide guidance and support in sticking to the plan\n* Give perspectives on improving and adding value to our content offering\n* Proactively report and monitor SEO performance with actionable advice\n\n\n\nYour skillset includes:\n* 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar\n* Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance\n* Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals\n* Internal linking expertise and ideas on how to operationalize a framework at scale\n* Have run and executed content cannibalization analysis\n* Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done \n* Strong reporting skills with a visual reporting tool such as Looker studio or similiar\n* Be adept at managing multiple brands/projects and prioritizing your workload\n\n\n\nNice to haves:\n* Experience working in SaaS SEO\n* Bring new ideas: approaches, tools, websites, platforms for us to test and adopt\n* Finger on the pulse of AI content and new tools arriving to market daily\n\n\n\n\n\n$90,000 - $110,000 a year\n\nSalary Statement:\nThis full time position is primarily available as a remote position but we can accommodate hybrid/in office work for people located locally to our Vancouver head office. The role offers an annual salary in the range of $90,000 to $110,000 CAD. The range is a guide for the expected skills, knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full time employees are eligible for a discretionary bonus and a comprehensive benefits package.\n\n\nAbout Us:\nBlack and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.\n\n\nOur brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.\n\n\nWe got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.\n\n\nWe’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.\n\n\nAll of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.\n\n\nWant to learn more? Watch this video to learn why the team love working at BWZ!\n\n\nDiversity Equity and Inclusion: \nBlack and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun! \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, SEO and Marketing jobs that are similar:\n\n $30,000 — $70,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n

About Backstage\n\n\nBackstage is the largest talent marketplace for the entertainment industry, media, brand marketers, and other content creators, matching their creative projects with the best actors, voiceover artists, production crew, and other industry professionals. Employers around the world use our best-in-class technology to staff over 50,000 creative projects a year in film, television, commercials, branded content, theater, experiential marketing, and more.\n\nBackstage is the only platform that services the entire content creation ecosystem, providing a one-stop shop for productions to source, hire, and pay right-fit talent for any project, anywhere. We recognize creatives as the beating heart of our brand, and we have a core mission to break down barriers for entry to careers in the entertainment industry by connecting talent to the best jobs, networking opportunities, and educational resources.\n\nCrucial to that mission is our ongoing commitment to harnessing the latest technology to design innovative digital tools that promote more diverse, equitable, and inclusive hiring practices and facilitate more authentic, successful storytelling. We’re a team of customer-centric, data-driven, forward-thinking, strategic problem-solvers with a passion for helping our customers and members make amazing things together.\n\nAbout TCS\n\n\nTCS' mission is to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. We provide solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution.  Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, and Voice123.\n\nTCS is the creative services division of Cast & Crew, a family of individually innovative companies modernizing the ways in which content is created.\n\n\nThe Role:\n\nBackstage is seeking an Editor (Experts) to build and maintain a stable of top-tier entertainment industry professionals to develop content that increases brand authority through advice and insights. You will be joining our creative and fast-paced editorial team of 11, which includes writers, editors, content strategists, operations specialists, an art director, and a design director who work together to deliver impactful and informative content to our audience. We are a passionate group with a keen interest in television, film, and the performing arts, and our mission is to support our community of actors, performers, and creatives looking to manage and grow their careers. We believe in a work environment that is inclusive, transparent, and motivating. We enjoy a casual approach while taking the work seriously. We strive to be nimble and curious, to try new ideas, and test different approaches to create a path to success.  \n\nAs our Editor specializing in Experts, you will coordinate the day-to-day management of our platform’s industry experts and be responsible for delivering against content calendars tailored to deepen our brand reach and drive conversions. You will own the editing and publishing of this content while also serving as a resource for magazine and social content creation.  \n\nThe Editor (Experts) will report to Backstage’s Editor-In Chief. \n\n \n\nWhat You’ll Do: \n\n\n* Manage the creation of timely, effective and accurate content for an audience that includes actors, creators and crew  \n\n* Recruit and manage a roster of top-tier industry professionals to serve as writers and/or quoted experts in Backstage’s content offerings across all of our platforms including Backstage Magazine \n\n* Cultivate a highly organized workflow that includes buy-in from various stakeholders, pinpointing ideal expert sources, meeting tight deadlines, and keeping all project information cataloged \n\n* Manage editorial workflow from start to finish, including communication of daily content assignments to our Expert writers, writing assignment letters, editing content for readability, tone, substance and SEO viability, and publishing content onsite \n\n* Work with EIC, Growth Lead, and our social team to identify topics and build an editorial calendar \n\n* Develop content that’s performative across search and social \n\n* Track and report on content performance with a focus on traffic and conversions \n\n* Coach and mentor writers to ensure the highest quality of content \n\n\n\n\nWhat we’re looking for from you: \n\n\n* 5-8 years experience in digital content creation for a B2C platform, with a proven track record of growing traffic and social audiences through content development \n\n* Strong background in writing and editing; strong preference for knowledge and passion for performing arts, production, and/or relevant creative industries \n\n* Demonstrated ability to craft effective headlines, select compelling images, with proficiency in publishing articles via CMS platforms, including adding relevant links and multimedia content\n\n* Deep understanding of SEO best practices, including proper formatting and keyword usage, and targeted Title Tags, URLs, and Meta descriptions \n\n* Demonstrated experience working with freelance writers at every stage of the process, from pitching and honing ideas to line editing\n\n* Proficiency with traffic monitoring systems such as Google Analytics 4 and Parse.ly, and the ability to use data in content planning  \n\n* Strong organizational and project management skills, with ability to meet tight deadlines\n\n* An impressive handle on the written word and airtight editorial judgment  \n\n* Exceptional people skills; able to identify potential freelancers, wrangle writers, and ensure all deadlines are met\n\n* Established network of reliable industry contacts to deliver access stories\n\n* Ability to work independently as well as collaborate as a cross-functional team member \n\n\n\n\n  \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Video and SEO jobs that are similar:\n\n $50,000 — $85,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States

About the Job\n\nThis role will be remote first with some travel through August 2025 with the expectation that employees will begin working 2 days per week in our dedicated office space in downtown SF starting September 2025.\n\nTaskrabbit is looking for a creative and analytical copywriter with a strong background in campaign writing and concepting, content strategy, brand building and storytelling. As Taskrabbit’s Marketing Copywriter you will concept and write across all of our marketing channels, including brand/TV/OOH campaigns, paid performance campaigns, email campaigns, in-store IKEA signage, partnership campaigns, lifestyle and SEO blog posts, website and landing page content, executive communications, organic social media content series, and more. You will plan, draft, edit, and publish content that supports brand and messaging strategy for Taskrabbit, including drafting a global editorial blog strategy, creating and updating a cross-functional content calendar, and constantly contributing ideas and aligning messaging for integrated marketing campaigns. You should understand the importance of succinct but clutter-breaking copy and keeping a consistent tone of voice, as well as best practices in video content and production in brand channels as well as a direct response environment. \n\nYou are a top-notch copywriter, editor, strategist, and creator who is also obsessed with understanding how effective your writing is through analysis of performance data. You have experience adapting campaign and content strategies for a global brand and understand the implications of localization across multiple markets as it impacts scope, timelines, and resources. Additionally, you should have your finger on the pulse of culture and current creative trends, to understand what kind of concepts not only engage and retain customers, but also convert new users for Taskrabbit. \n\nAs part of the Creative team within the broader Marketing team, you will work cross-functionally with internal business partners on strategy, idea generation and planning, and develop content that helps meet Marketing and company objectives. You also will work with external partners to develop and test new ideas and content programs. Overall, you are a self-starter who is able and excited to help expand our company’s global footprint and brand awareness.\n\nJoin us in transforming lives, one task at a time.\nWhat You’ll Work On: \n\n\n* Draft concepts, copy, and suggested treatments for brand campaigns, paid performance campaigns, email campaigns, video and radio scripts, OOH campaigns, printed flyers/direct mail, partnership campaigns, in-store IKEA signage, executive and internal communications, and organic social media content series.\n\n* Draft a global multichannel content strategy, create and update a cross-functional content calendar, execute content strategies, programs, content, and integrated campaigns, and drive initiatives to elevate and evolve the user experience, with the goal of driving web and app traffic, and acquiring and retaining users on both sides of the marketplace. \n\n* Provide project management to brief teams and produce deliverables, aligning content across channels and markets, ensuring that all content and campaign work is on brand and supports broader team and company goals.\n\n* Contribute to the strategy and execution of the Taskrabbit blog, writing and posting engaging content for both SEO content and lifestyle, partnership, and educational content on a frequent and consistent basis.\n\n* Own the content calendar and draft copy for Taskrabbit’s website home page updates, service pages or landing page content, and App Store/Google Play Store updates.\n\n* Proofread, edit and publish content from cross-functional teams or contractors as needed.\n\n* Use quantitative data to inform content and measure progress; work with channel managers to research, test, and optimize campaigns and content (value propositions, headlines, calls-to-action, concepts, etc.) to determine the most successful engagement formulas that maximize business impact. \n\n* Leverage the Taskrabbit community -- including Taskers, clients and our followers -- to generate, acquire and share high-quality user-generated content.\n\n* Regularly track, analyze, and report on the performance of editorial blog content and campaign copy across channels to the Creative team and greater Marketing department.\n\n* Must be a team player who owns the challenge and is not afraid to jump in and support on all team projects when needed. \n\n* Sound judgment, analytical abilities, and ability to determine solutions independently, think creatively, and implement rapidly.\n\n* Ability to think big, move fast and multitask – seamlessly switching between content creation, project management, copywriting, ideating, and strategizing. \n\n* Self-starter able to navigate ambiguity and provide solutions in a fast-paced start-up environment.\n\n* Develop and maintain strong cross-functional relationships, and liaise with the EU Marketing team on a consistent basis. \n\n\n\nYour Areas of Expertise:\n\n\n* 3+ years experience in conceptual copywriting and campaign writing with a strong track record of storytelling through different marketing channels (please be prepared to share a portfolio of your work)\n\n* Strong copywriting skills for brand and performance campaigns alike. Should be a skilled writer and verbal communicator, and a conceptual thinker with experience in drafting both long-form and short-form copy (blog posts, ad campaigns, email, social, video scripts, radio scripts, etc). \n\n* Digital marketing expertise, including familiarity with multiple traffic channels (e.g. blog, email, SEO, paid social).\n\n* Strong process and project management skills, with proven track record and ability to own and manage projects end-to-end to align teams and produce deliverables. \n\n* Culturally competent with an understanding of the localization process to develop and leverage content across multiple markets globally.\n\n* Data driven and highly analytical; able to continually evolve and improve using data to develop content.\n\n* Stellar organizational skills and ability to juggle multiple priorities and projects concurrently.\n\n* Demonstrated knowledge of WordPress, Asana, Looker, Google Analytics, CMS platforms. \n\n* Experience with online community building and engagement.\n\n* Undergraduate degree in communications, journalism/PR, marketing, English literature, or related field a plus. \n\n\n\nCompensation & Benefits:\n\nAt Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. Total compensation consists of base pay + bonus + benefits + perks.\n\nThe annual gross pay range for this position is $65,000 - $90,000. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above, and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Writer, Copywriting, Travel, Video, SEO, Marketing and Non Tech jobs that are similar:\n\n $50,000 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nSan Francisco Bay Area, California, United States