Newsela is hiring a
Remote Product Marketing Manager
\nThe role: \n\nAs a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our users and district customers, and you’ll use that expertise to inform our Newsela ELA product and go-to-market strategy and position Newsela as an essential solution for our customers and prospects. \n\nReporting to the Director of Product Marketing, you’ll be responsible for differentiating Newsela ELA in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts. You’ll also partner with colleagues on the Product and Marketing teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences. \n\nYou will: \n\n\nGather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap.\n\nOwn planning and GTM execution for Newsela product and feature launches. \n\nDevelop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers.\n\nBuild and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers.\n\nSupport go-to-market efforts to expand Newsela ELA’s reach in international markets. \n\n\n\n\nWhy you’ll love this role:\n\n\nYou’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business. \n\nYour work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers. \n\nOn any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing. \n\nYou will have the opportunity to share insights that improve the Newsela product and the user experience.\n\nYour work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.\n\n\n\n\nWhy you’re a great fit:\n\n\nYou have a bachelor's degree in marketing, business, or a related field.\n\nYou’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education.\n\nYou have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas.\n\nYou’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences. \n\nYou’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story. \n\nYou are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams.\n\nYou have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.\n\n\n\n\nBase compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience. \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Marketing, Sales and Non Tech jobs that are similar:\n\n
$50,000 — $70,000/year\n
\n\n#Benefits\n
💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nIndianapolis, Indiana, United States
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