About FreshBooks\n\nFreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and our goal is to create connection as a human-first workplace. Our teams have adopted different working environments based on how they collaborate best. Some are fully remote and others are truly hybrid - it all comes down to what's best for the team and for everyone FreshBooks builds for.\n\n \nThe Opportunity - Director - Accountant Channel\n\nAs the Director of the Accountant Channel you will be responsible for overseeing and managing all aspects of our account channel operations and GTM motions. You will play a critical role in ensuring the smooth and efficient operation of the accountant channel, optimizing revenue streams, and driving customer satisfaction.\n\nNOTE: This role can be worked remotely from the above location. \n\nWhat You'll Do as a Director - Accountant Channel\n\n\n* Accountant Strategy Development: Develop and implement a comprehensive Accountant  strategy that aligns with the organization's goals and objectives. Identify and leverage emerging trends, technologies, and industry best practices to enhance the experience for our customers.\n\n* Accountant Operations Management: Oversee all accountant channel operations. Ensure adherence to regulatory and compliance standards, while optimizing operational efficiency and minimizing costs.\n\n* Vendor Management: Manage relationships with accountant channel service providers. Negotiate contracts, monitor service level agreements, and ensure seamless integration of accountant channel-specific systems with our SaaS platform.\n\n* Channel Efficiency: Collaborate with cross-functional teams, including Sales, Marketing, and Product, to identify opportunities for revenue growth and optimization. Analyze channel data, customer behavior, and market trends to develop strategies that increase conversion rates and reduce churn. Ensure channel efficiency through ownership of operating expenses, making informed trade-offs to deliver high-quality results.\n\n* Team Leadership: Build and lead a high-performing direct channel team. Provide guidance, prioritization, and clarity of vision to the cross-functional accountant channel’s team composed of team members from different parts of the business, all focused on building the accountant channel’s products and services. Foster a collaborative and inclusive work environment that promotes innovation and continuous improvement.\n\n* Partnership Development: Help to identify and prioritize key partnerships that will benefit the channel and align with the needs of our accountant customer, and work with the business development group to secure working agreements around co-marketing, cross-functional sales, and/or product integrations.\n\n* Reporting and Analytics: Establish key performance indicators (KPIs) and metrics to monitor the performance of channel operations. Work with Analytics team members to generate regular reports, dashboards, and scorecards. Provide insights and recommendations to senior leadership, and pivot the channel based on informed leading and lagging indicators to achieve results.\n\n* Revenue Growth: Work cross functionally to refine the product, program, sales strategies, and marketing for the channel to continue to meet and exceed the company’s goals around revenue growth for this emerging market.\n\n* Funnel Refinement: Oversee an emerging marketing team and work with them to refine a multi-funnel approach to marketing to the accounting profession that generates leads, accountant hub signups, and accountant conversions in the form of adding clients to FreshBooks.\n\n* Product Priorities: Work closely with the heads of product development to refine and reprioritize our product development pipeline to ensure it stays in sync with both our wider strategies for the growth of the channel and continues to be designed around the needs and feedback of our accountant partners.\n\n* Sales Development: Collaborate with sales leadership to ensure we establish best in class sales operations and management, and continue to offer feedback as we refine the sales structure and strategies over time.\n\n* Support Scalability: Work in tandem with our evolving support infrastructure to ensure we have skilled support teams that are equipped to support accounting professionals in alignment with the ongoing growth of the channel.\n\n* Customer Experience: Drive a customer-centric approach, ensuring our customers' seamless and frictionless experience. Collaborate with Customer Support teams to address Accountant-related inquiries, escalations, and issues.\n\n\n\n\nWhat You'll Bring to the Role\n\n\n* 10+ years of experience in Accountant-focused offerings within a SaaS organization or a similar industry.\n\n* Demonstrated experience in driving revenue growth and optimizing Accountant conversion rates.\n\n* Demonstrated experience managing an operating expense budget, making informed trade-offs when necessary to achieve required results on time and on budget.\n\n* Demonstrated experience managing and developing high-performing, multi-disciplinary teams.\n\n* Experience leading channel-based marketing and business development endeavors.\n\n* Strong understanding of Accountant technologies, systems, and industry trends.\n\n* Proven analytical ability for program measurement, ROI assessment, and adept program execution.\n\n* Familiarity with regulatory and compliance requirements in the Accountant industry.\n\n* Effective “zooming in and out”, comfortable working both strategically and tactically.\n\n* A commitment to the connection between happy customers and engaged teams.\n\n* Exceptional leadership, communication and decision-making skills.\n\n* An innovative mind, with a drive to push boundaries, test new ideas, and implement creative approaches to work.\n\n\n\n\nYou'll Stand Out If You Bring\n\n\n* Master’s Degree Business, Finance, or a related field an asset.\n\n\n\nOur Commitments to You\n\nAt FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our full time employees:\n\n\n* 🩺 Comprehensive Health and Wellness Benefits. Including retirement savings program or pension plan matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.\n\n* 📚 Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.\n\n* 🌱Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and those without access to a FreshBooks office receive a home office credit to set up your home office.\n\n* 🤗 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.\n\n* 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.\n\n\n\n\n \nClosing\n\nEven if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.\n\nFreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.\n\nFreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 1-416-780-2700 and/or [email protected].\n\n  \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, Senior, Marketing and Sales jobs that are similar:\n\n $60,000 — $112,500/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nToronto, Ontario, Canada

\nThoughtExchange is the world’s most trusted AI engagement and experience platform for leaders who drive change and alignment. We support a diverse range of clients from top school districts across North America to Fortune 500 companies and Public Sector innovators. We’re also winners of Quartz’s Best Companies for Remote Workers and Canada’s Top Growing Companies.  Join us on our journey to accelerate change for good through inclusive problem-solving!\n\n\nWe are on the hunt for a Senior Events Marketing Specialist who thrives on the logistics of events marketing but also brings strategic chops and creativity to event planning. If you’re a collaborative team player with a knack for managing complex deliverables, timelines, budgets, and post-event lead follow-up, we want to hear from you! \n\n\nYour superpowers are building strong relationships and having an eagle eye for detail. You’ll collaborate with event organizers to ensure that ThoughtExchange’s brand, product, and executive team shine, generating significant positive exposure and leads in return for our investment. You’ll also work across departments to provide the support and resources needed to meet all event deliverables and achieve timely objectives.\n\n\nReporting directly to the Field Marketing Manager, the Senior Events Marketing Specialist will develop and execute all virtual and in-person third-party event sponsorship opportunities and ThoughtExchange-owned events. If you’re ready to dive into the exciting world of events marketing with us, let’s make some magic happen!\n\n\n\nWhat You’ll Do:\n* Develop and implement an annual event strategy aligned with ThoughtExchange’s marketing and business objectives\n* Plan and manage a diverse range of events, including conferences, trade shows, and ThoughtExchange-owned virtual events and webinars \n* Manage the event budget. Track expenses and ROI for each event. Prepare and present post-event reports, highlighting successes, and areas for improvement\n* Source, negotiate, and manage relationships with vendors, venues, and suppliers. Coordinate logistics such as sending swag, booth kits, signage, and audio-visual equipment\n* Collaborate with the Field Marketing Managers and wider marketing team to create promotional campaigns for marquee events. Collaborate with the creative team to design and produce marketing materials and collateral\n* Collaborate with the marketing, product, sales, and leadership teams to develop compelling event presentations, keynotes, and content Implement strategies to capture and qualify leads generated from events. Ensure attendees are added to Salesforce database. Set pipeline objectives and ensure proper follow-up with leads post-event in collaboration with Field Marketers and the Sales team\n* Research use cases per market and ensure collateral and messaging are available \n* Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training\n\n\n\nWhat We Think Is True About You: \n* 5 years of experience planning and executing in-person events \n* Meticulous attention to detail and superb organization skills\n* Problem solver who takes ownership to get things done and asks for help when needed\n* Strong collaborator and enjoys working with people across the company \n* Comfortable with change and ambiguity\n* Proven ability to manage multiple events at once, ensuring timely and high-quality completion of all tasks and logistics\n* Excellent written & verbal communication skills\n* Eye for creativity and a willingness to test new ideas and learn from failures to improve future outcomes\n* Experience using event or project management Software (we use Monday.com)\n* Able to travel to events if needed (1-3 times per year)\n\n\n\nNice to Have:\n* B2B SaaS Experience \n* Experience planning and executing virtual events \n* Experience with Salesforce\n\n\n\n\n\nThe hiring range for this role is $74,500 - 82,500 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment. \n\n\nFlexible Close Date: June 13th, 2024 This is a flexible close date and may be extended.\n\n\nIf you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out, apply and tell us more about yourself in your application. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. \n\n\nThoughtExchange welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time to time, emergencies happen, and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.\n\n\nWhat we offer: ThoughtExchange wants to ensure our people are heard, supported, and cared for—so we invest in our employees. We're continuously asking our employees what they need to ensure we're supporting their successes in the workplace and in life. We are proud to offer our employees the following:\n\n\nBenefits & Well-Being: From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options and company-wide Mental Health days off scheduled through the year. Our benefits package also includes maternity & parental leave top-up programs and access to Maple, Inklebot, and Headspace which support our employees' primary care, mental health, and wellness needs.\n\n\nFlexibility: We’ve been remote-first for over ten years. We’re contribution-focused, and we operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances in which you excel—where you work and how you structure your day.\n\n\nOwnership: In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company. \n\n\nCulture: We walk the walk when it comes to our product, and we make sure no important decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to make sure people are comfortable sharing their real thoughts and feedback.\n\n\nCompensation: We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, taking into account all the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity. \n\n\nConnection: In addition to remote hubs of employees across Canada & the US and offices in Rossland & Vancouver, we get together once a year as a company in some pretty cool locations. We also connect virtually as a company on a monthly basis and celebrate one another in our #gratitude Slack channel. \n\n\nGrowth: You’ll have the opportunity to join regular Anti-racism, Diversity, Equity & Inclusion (ADEI) and Learning & Development sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, SaaS, Travel, Senior, Marketing and Sales jobs that are similar:\n\n $65,000 — $110,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nRemote in Canada

\nWe’re seeking a Lead, Customer Communications to fill a crucial new role on our Customer Marketing team. This individual will own our holistic customer comms strategy and shape the way Spring Health communicates with our existing customer base. They will listen to the voice of the customer while being at the center of all things happening at Spring Health, and work across all teams to help synthesize the most important things our customers need to know, delivering the right messages through the right channels at the right times, to build long-term trust and advocacy. This leader will work closely with Product to build new features and capabilities to communicate with our customers in Atlas, our customer command center product, with a focus on how we deliver marketing & engagement programs to our customers to drive accelerated adoption that fuels member acquisition and activation.\n\nThis individual is a trailblazer, with best-in-class writing and comms skills. They are a curious, autonomous, self-driven leader that is relentlessly focused on building and scaling our business while also supporting our customers and ultimately, our members.  A trusted thought partner of our Customer Success, CX and Solutions Architecture teams, they will work hand-in-hand with key internal partners and commercialize strategies that maximize adoption of our products. \n\nWhat you’ll be doing: \n\n\n* Dive deep to understand the voice and needs of our customers, through regular customer interviews and from Customer Success team members. Investigate their needs and what they are seeking from Spring Health as an input to crafting a holistic customer comms strategy.\n\n* Build a framework of Spring Health's customer comms channels (existing and emerging), define use cases and tenets for how we use each to create a consistent, rhythmic experience for our customers.\n\n* Partner with Product to build requirements for, test and launch new customer comms channels to scale our communications efforts long-term.  \n\n* Position yourself at the epicenter of all things happening at Spring Health, and strategically collect, filter and synthesize it all into a calendar that communicates the right things at the right time via the right channels. Work closely and cross functionally with other Marketing teams, Customer Success, Product, and Solutions Architecture, focusing on elevating our customers’ experience with Spring Health and driving consistency across the customer experience.\n\n* Lead Spring Health’s Rapid Response efforts. Rapid Response is a program in which Spring Health communicates to and provides our customers with resources within 24 hours of a national, regional or local critical incident, like a wildfire or public act of violence.  \n\n* Support driving Atlas - Spring Health’s customer portal - monthly active user (MAU) KPI. Test and scale strategies that build customer behavior to continue to go back to Atlas as their ‘command center’ for Spring Health.  \n\n* Evangelize the Spring Health brand among our customers, working to steadfastly protect the integrity of our value proposition to potential members.\n\n* Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Access to our brand (content+design) teams is there, but you’ll be the expert on all things customer comms and expected to be a steward of our brand. \n\n* Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership.\n\n* Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.\n\n\n\n\nWhat we expect from you: \n\n\n* Best in class writing and communication skills (writing sample may be asked of candidates)\n\n* 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus\n\n* A demonstrated ability to solve complex problems with cross-functional teams \n\n* Ability to work autonomously; comfortable building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable, Wordpress, etc). \n\n* Ability to work with Product teams, build requirements and be a product tester\n\n* Strategic and innovative mindset \n\n* Exceptional project management skills, particularly in driving campaign and content production\n\n* A passion for mental health with a key focus on always putting our members first\n\n* Flexibility and adaptability when faced with ambiguity or change\n\n* Exploratory mindset with passion for testing and learning to better enable marketing performance growth\n\n\n\nThe target salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.\n\nDon’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!\n\nReady to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values\nHypergrowth meets impact\n\nWhat to expect working here:\n\n\n* You will be held accountable to an exceptionally high bar and impact\n\n* This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact\n\n* You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you\n\n* You will create processes & products that have never existed before\n\n* You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be\n\n* Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows\n\n\n\n\nAnd…\n\n\n* You get to be surrounded by some of the brightest minds in the field  \n\n* You get to learn and grow at an extremely accelerated pace\n\n* You will experience transparency, integrity, &  humility from leadership \n\n* You will be empowered to constantly challenge the status quo\n\n* You get the space to experiment & innovate\n\n* You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly\n\n* You will become more resourceful and resilient\n\n* You get to be part of a winning team that opens doors in the future\n\n\n\nBenefits provided by Spring Health:\n\nYour Total Health:\n\n\n* Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available\n\n* Numerous yearly no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents\n\n* 10 allocated sick days per year\n\n* Flexible paid time off in addition to 12 paid holidays throughout the year\n\n* Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.\n\n* Sabbatical Leave: When you’re a Team Member at Spring Health and hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave. \n\n\n\n\nYou And Your family:\n\n\n* 4-4.5 months of fully paid parental leave\n\n* Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.\n\n* Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses\n\n\n\n\nSupporting you financially through:\n\n\n* Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.\n\n* On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!\n\n* Employer sponsored 401(k) match of up to 2% after 90 days of employment\n\n\n\n\nCreating a culture you can thrive in:\n\n\n* Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices\n\n* Focus Fridays: no meetings, no distractions, just time for you to get work done.\n\n* Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.\n\n* Up to $1,000 Professional Development Reimbursement per calendar year.\n\n* $200 per year donation matching to support your favorite causes\n\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, Testing and Marketing jobs that are similar:\n\n $60,000 — $105,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States

\nAbout Foursquare \n\nFoursquare is the leading independent location technology and data cloud platform, dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by our mobile apps CityGuide and Swarm, as well as the world’s largest enterprises and most recognizable brands, like Amazon, Microsoft, Samsung, Spotify, Uber, Airbnb and others.\n\nFoursquare’s flexible building blocks include technology to maximize marketing impact and drive incremental real-world engagement (Attribution, Audience, Proximity, SDK); data to deeply understand points of interest and real-world behavior patterns (Places and Visits), and tools to conduct advanced analysis, data enrichment, unification and visualization (Studio).\n\nAbout the Position\n\nWe’re looking for an analytically minded leader who will help us scale marketing programs across all segments (from CMOs to Developers), channels (from digital inbound to account-based marketing), and go-to-market motions (from PLG to Sales lead).  This role will ensure flawless execution of marketing campaigns and make the business smarter with data based decisions.  \n\nBut the operational activities aren’t limited to campaigns; this person is an expert at website analytics with an eye on SEO, content and user journey flows to drive the best user experience. You have Saas and sales led growth experience and are committed to a test and learn philosophy that can take a good footprint and make it great.   \n \n\nIn this role, you’ll be responsible for:\n\nOperations and Analytics:\n\n\n* Own our marketing systems architecture and strategy.\n\n* Assist in the quarterly budgeting process. Track marketing budget to evaluate efficacy of spend. Recommend marketing mix and channel/program optimization.\n\n* Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting.\n\n* Own marketing database strategy and data requests (e.g. segmentation, list creation).\n\n* Own and manage campaign operations; including email and newsletter sends, audience segmentation, landing page creation, webinar ops, program integrations, list uploads and lead flow management\n\n* Own the Email Marketing channel and manage the email send calendar to optimize the marketing touches\n\n* Work with marketing, revenue operations, performance marketing and sales leaders to actively monitor, analyze, measure and report the health of marketing contributions to pipeline, revenue and retention with a focus on ROI.\n\n* Lead and execute the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. You will act on these results creating effective CRM campaigns, landing pages and website optimizations.\n\n* Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, performance integrity and accuracy, capturing insights and making recommendations.\n\n* Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth).\n\n* Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products.\n\n\n\n\n \n\nWeb experiences:\n\n\n* Lead the strategy development for the corporate website with attention to driving conversions for both sales lead conversions and product lead conversion; optimizing for increased engagement and improved visitor experience\n\n\n\n* Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content\n\n* Develop high-converting web journey and personalization for prospects, customers and and partners, including reviewing and assessing content for effectiveness\n\n\n\n* Plan and implement data-driven testing and Leverage digital metrics (site traffic, visitor paths, conversion rates) to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale\n\n* Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.\n\n* Develop new ideas to drive improved program ROI and campaign performance.\n\n\n\n\n \n\nWhat you’ll need:\n\n\n* 12+years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline\n\n* B2B marketing leadership experience with specialization in marketing technology and operations at high-growth SaaS software companies.\n\n* Deep understanding of the sales and marketing technology landscape, with hands-on experience with marketing automation platforms, Salesforce, Marketo, Hubspot, analytical tools (e.g. Power BI, Tableau). Segment experience is a plus.\n\n\n\n\n\n* Experience working with tools such as Goldcast, ON24, Drift, Chilipiper, 6sense, Pathfactory, Splash, Unbounce, ZoomInfo, TechTarget\n\n* Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management\n\n* Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization\n\n* Oversaw the launch of at least one B2B website \n\n* Experience managing direct reports or contractors\n\n* Willing to be hands on in daily operations when needed\n\n* Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!\n\n\n\n\nAt Foursquare, we are committed to providing competitive pay and benefits that are in line with industry and market standards.  Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.\n \n\nThe annual total cash compensation range is $168,000 - $200,000, however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location. \n \n\nSalary is just one component of Foursquare’s total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits!\n \n\nThings to know…\n\nFoursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.\n\nFoursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.\nFoursquare Privacy Policy \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, SaaS, Testing, Cloud, Mobile, Marketing and Sales jobs that are similar:\n\n $50,000 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States

\nThe mabl team is on a mission to build the easiest low-code test automation solution on the market. We’re enabling everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines and harness test data to improve product quality by making fast, powerful test automation possible for everyone, regardless of coding experience. \n\n\nWe recently raised our $40M Series C round of funding, providing us long-term financial stability. While we are growing quickly, we also believe strongly in the value of culture (e.g. 94% of our employees rated mabl favorably in terms of work/life balance!).\n\n\nTo continue delivering on this mission, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values: drive, authenticity, support, and insight, are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our best selves to work.\n\n\nWhy We Need You: \nThe mabl business has scaled fast over the past few years and as such we’ve also scaled our world-class global marketing organization. In addition we’ve extended our marketing tactics from a largely inbound model to a more balanced approach to demand generation and brand awareness. Our next step is to hire a marketing leader who can continue building on the strong foundation we’ve built by expanding our marketing strategy into field marketing, partner marketing, and further investments in product positioning and differentiation. The business continues to scale and we’re looking for a marketing leader who has experience in scaling.  \n\n\n\nWhat You'll Do:\n* Focus on extending mabl’s brand awareness within the enterprise market segment globally by scaling our PR, field marketing, and content marketing efforts\n* Design and build a profitable and scalable marketing model which continues to support mabl’s successful growth rate \n* Continue building a cohesive, diverse marketing team, to meet the needs of demand generation, content marketing, product marketing, and brand recognition\n* Partner closely with Product to continuously improve how we bring products to market\n* Develop unique messaging and positioning which solidies mabl as the leader in low-code quality engineering \n* Work with other leaders within Sales, Product, and Customer Success to help refine mabl’s go to market strategy with quarterly plans which support company revenue objectives\n\n\n\nWhat You'll Bring to the Table:\n* 10-15 years in progressively advancing marketing roles with deep experience bringing new products to market and building messaging to stand out from the status quo\n* Experience building and executing a marketing strategy for technical products sold to a technical audience - specifically in the software development lifecycle. Preferably having direct experience with product marketing and messaging\n* Have experienced the scaling motion of a company moving from 100 employees to hundreds around the world \n* Data-driven approach to planning, execution, reporting and analysis\n* Agile, ability to make decisions and move quickly \n* A great executive leader and with proven ability to build highly successful teams \n* Strong grasp on core marketing and SaaS metrics\n\n\n\n\n\nWorking at mabl\n-We embrace hybrid and remote work across the US and around the world! We have 100+ mablers spread across the world in 6 countries, 4 continents, and 18 states.\n-We bring everyone together annually to foster lasting personal relationships and encourage mablers to visit our Boston office whenever possible.\n- Our Diversity, Equity, and Inclusion committee has grown from a team of six to over 30 mablers, who drive budgeted initiatives across all facets of the company. This includes recruiting, onboarding, education, and celebrations.\n- We're proud to have won 11 awards since 2021 recognizing our product, culture, and extreme focus on customer satisfaction. \n- We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks. \n- We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award!\n\n\nAbout Us\nmabl is the enterprise SaaS leader of intelligent, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That’s why customer-centric brands like Charles Schwab, jetBlue, Dollar Shave Club, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at https://www.mabl.com; follow @mablhq on Twitter and @mabl on LinkedIn. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, Testing, C, API, Mobile and Marketing jobs that are similar:\n\n $65,000 — $102,500/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nBoston