\nAt Niantic, we’re passionate about real-world, social, mobile games that inspire players to go on adventures on foot with others! We are seeking an experienced Senior Marketing Director of UA + Ad Media, who brings a deep expertise in building a world-class growth organization. You will take a meaningful leadership role to advise on Niantic’s user acquisition and brand / reach advertising strategies. As the Senior Marketing Director of UA + Ad Media, you will be responsible for collaboration between UA and brand / reach ad media, increasing the return on our entire marketing budget across our mobile games portfolio.\nResponsibilities\n\n\n* Lead the UA + Ad Media team to drive product awareness and interest, acquisition of new users, and overall product engagement, helping the company achieve it's key business objectives engagement and reach company/product targets.\n\n* Mentor and nurture the Paid Ad Media team with a culture of inclusion and collaboration, while building the best in-class practices across growth fields.\n\n* Advise on strategy and goals for all user acquisition campaigns and other paid advertising media (eg, brand / reach / ATL media) investments to increase performance\n\n* Identify the situations and moments where the use of brand / reach / ATL (above-the-line) advertising media should be used to help up-level a key product tentpole, feature launch, and/or in-game live op moment.\n\n* Build trustworthy partnerships with cross-functional leaders to optimize marketing technology stack and related operations, including marketing automation, attribution and analytics.\n\n* Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.\n\n* Required in-office 2 days on Monday and Wednesday.\n\n\n\nQualifications\n\n\n* 14+ years of marketing experience with a focus on user acquisition data-driven marketing and brand / reach advertising media experience.\n\n* Experience leading performance marketing teams of 5+ individuals.\n\n* Experience managing an overall marketing budget of $50 million or more, with focus on advertising media and production/creative efforts.\n\n* Successfully built and shaped the planning and execution of complex, data-driven marketing programs including A/B experimentation, multi-touch attribution modeling and causality testing.\n\n* Deep analytics background with data-driven decision making within imperfect or incomplete information environments.\n\n* Solid understanding of and experience in managing ATL (above-the-line) ad media campaigns and the role they play in driving user awareness and interest, especially when used in conjunction with UA media campaigns.\n\n* Expert in mobile attribution methods and platforms (e.g: Adjust/Kochava/Appsflyer).\n\n* Deep knowledge of paid mobile ad media channels (e.g. Facebook Ad Manager, Google AdWords, TikTok, etc) for use in both new user acquisition and re-targeting lapsed user cohorts.\n\n* Strong knowledge of Apple privacy framework along with Google privacy sandbox.\n\n* Demonstrated strong cross-functional communication and analytical skills to improve revenue prediction models and key performance indicators.\n\n* Familiarity with ASO and industry standards to improve conversion rates.\n\n* Strong leadership presence and ability to lead directly and through influencing executive leadership to drive execution of a strategy in a fast moving global organization.\n\n* Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.\n\n* Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.\n\n* Passion for technology and entertainment, especially for Niantic’s products.\n\n* Bachelor’s degree or equivalent experience in Computer Science, Engineering, Business Administration, Marketing, Data Science, Statistics, Mathematics or a related field.\n\n\n\nPlus if...\n\n\n* Mobile user acquisition experience is a requirement.\n\n* Brand marketing / media experience.\n\n* Master’s degree or equivalent experience a plus (esp. in Business Administration).\n\n* Proficiency with data tools (e.g: Tableau/Looker).\n\n\n\n\nThe total compensation package for this position includes a new hire offer base salary range of $207,000 - $230,000 + bonus + equity + benefits.\n\nIndividual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.\nJoin the Niantic team!\n\nNiantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.\n\nWe believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.\n\nNiantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.\n\nWe're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Recruiter, Education, Mobile, Senior and Marketing jobs that are similar:\n\n $60,000 — $110,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n

\nAbout The Role\n\nWe are looking for a Director of Product, Acquisition & Demand to drive the product vision and execution for our marketplace. This product area is focused on owning and driving consumer acquisition and growth across our web properties. The objective of this product group is two-fold. First, build a web experience that drives user engagement and organic (SEO) growth. Secondly, enable our marketing team to efficiently scale their acquisition programs. \n\nTo get there, the Director of Product will be responsible for building strategically significant, customer-centric experiences and prioritizing new areas to tackle. We are looking for a leader who will define and steer the execution of the product roadmap to get us there. You will be responsible for growing this product team, while defining and evangelizing the vision for your strategy with senior leadership.\n\nWhat You’ll Do\n\n\nDefine the strategy and roadmap to deliver on key business and product acquisition goals for our marketplace\n\nExpand and lead a high performing product team to deliver on the vision and goals for user acquisition\n\nThrive within ambiguity and find new, creative ways to solve problems every day, with data as your guide\n\nDeeply understand our consumers and service professionals and where we have opportunities to make their lives better\n\nLook for ways to constantly keep the ball moving forward by shipping, analyzing, researching, and learning week in and week out\n\nLaunch new products and features with a highly detailed and thoughtful testing approach\n\nCollaborate with design/UX, engineering, analytics, SEO and marketing teams to make swift and smart decisions, move fast, and deliver for our customers \n\nPartner with senior leaders across the business to establish a clear vision and provide guidance and support for achieving business outcomes\n\n\n\n\nWho you are\n\n\nAn owner: you can seamlessly straddle thinking about both the product and the business and are equally comfortable talking about funnel metrics and P+Ls. You look to own and drive outcomes - you find ways to build impact and wins\n\nBiased for action: you make good decisions with incomplete data and are constantly optimizing for learning\n\nData-fluent: you use data to solve problems, identify opportunities, and are capable of inventing and using new metrics in order to learn and make decisions\n\nA team builder: you are excited by the chance to build a diverse, well-rounded team of high performing product managers\n\nA strategic thinker: you can look across your portfolio of products and the business and are able to come up with a strategy that will drive toward key business product goals\n\nA strong communicator: you are effective at communicating the strategy and the “how we get there” at varying levels - executive, cross-functional teams, and to your team. Teammates know what you’re focused on and why it matters.\n\nA bar raiser: you inspire others to bring their ‘A’ game and are constantly looking for opportunities for improvement. You don’t accept “because that is the way we’ve always done it.”\n\nFiercely competitive: you operate with a sense of urgency, creativity, and curiosity for how we can improve the lives of our customers and our pros. You aren’t easily knocked down\n\n\n\n\nSkills And Experience Needed For Success\n\n\n8+ years of experience, with a focus of 5+ years of experience in product management, and 2+ years leading high-performance teams in fast-paced, digitally native organizations\n\nExperience with SEO and marketing technology is preferred \n\nExperience managing and coaching a team; passion for creating an environment where creative solutions are nurtured\n\nA track record of innovating on behalf of customers and developing ‘new to the world’ products\n\nDeep experience A/B testing fast and at scale\n\nAbility to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas, driving to consensus while maintaining a clear focus on overarching business priorities\n\nStrong ability to collaborate across functions and levels seamlessly juggling the priorities of multiple stakeholders\n\nSuperior communication skills: you communicate clearly and concisely, including with senior leadership, and can tailor your message to your audience\n\nGraduate degree preferred but not required\n\n\n\n\nWe Value Diversity\n\nWe know that the best ideas come from product teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.\n\nCompensation & Benefits\n\n\nThe salary band for this position ranges from $150,000-$240,000, commensurate with experience and performance.\n\nFull medical, dental, vision package and a retirement plan to fit your needs\n\nFlexible vacation policy; work hard and take time when you need it\n\nThe rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world\n\n\n\n\n \n\n#BI-Remote\n\n#LI-Remote \n\n#Salary and compensation\n $60,000 — $100,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nOttawa, Ontario, Canada

BOULEVARD | ABOUT US\nBoulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to maximize potential for salons and spas, as well as the clients they serve.\n\nDeveloped in collaboration with industry-leading owners and operators, our scheduling, point of sale, and conversation platform was carefully designed to drive revenue, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps salons and spas to survive, but thrive. Take a look at how we (and YOU) can make that happen. \n\nDARE TO DISRUPT | INSPIRE INNOVATION\nWe are diligent about solving hard problems and are not afraid to challenge conventions or question the status quo. If our ambitions aren't terrifying, we aren't pushing ourselves enough.\nWe have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication and we design each and every detail to maximize potential, power and impact. Do our values match? Read through our story and what we value the most.\n\nBoulevard is looking for a detail-oriented, analytical, and collaborative Digital Marketing Manager to join our team to own the strategy and performance of joinblvd.com. Our ideal candidate is an experienced B2B SaaS website leader who is a blend of web expert, data-driven marketer, growth hacker, and expert project manager with a customer-first focus. \n\nAs part of the Growth Marketing team, this is a highly cross-functional role that will work closely with internal stakeholders across Marketing, Sales, and Product, to prioritize objectives and drive the strategy and execution of information architecture, SEO performance, user experience, and conversion optimization.\n\nBENEFITS \nIn addition to the wonderful people you’ll get to work with (meet some of them here!) and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. \n\nTake a break whenever you need to with our unlimited vacation day policy.\nFully remote so you can choose where you want to work.\nHealth is a priority so we’ve got you covered with dental, medical, vision, and life insurance.\nInvesting in the future with a 401(k) option.\nEquity: get ahead on the ground floor and grow with Boulevard.\n\nNOT CONVINCED?\nHear what Leo, one of our architects, has to say about life at Boulevard. \nRead through what our customers are saying about our product. \nCheck out our latest product release and how we’re continuously working to improve.\n\nOur team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Marketing, Executive, SEO and SaaS jobs that are similar:\n\n $67,500 — $105,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nRemote