\n\n\nPosition Summary:\n\nThe Senior Digital Marketing Strategist will be responsible for building strong, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing to drive awareness, demand generation and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including pay-per-click (PPC) advertising, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization. With a blend of analytical prowess and creative flair, this role will play a crucial role in enhancing our digital presence and achieving optimal return on investment (ROI) for our digital marketing efforts.\n\nThe ideal candidate for this position is a strategic doer with a track record of executing successful B2B digital marketing campaigns and a strong knowledge of various digital marketing channels and tools. You are creative, results-driven, and able to thrive in a fast-paced and dynamic environment.\n\nEssential functions of the job include but are not limited to: \n\n\n* Execute, monitor, and optimize strategies to build brand awareness, promote current and new products and services, identify new markets, and create excitement, while developing a qualified lead generation funnel and building ongoing customer loyalty.\n\n* Develop and execute a diverse, robust multi-tactic plan that drives digital engagement into the top of our demand funnel and moves prospects quickly through the demand funnel toward qualified lead.\n\n* Work closely with the marketing team to hone the creative and messaging of landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging.\n\n* Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting.\n\n* Work alongside Director of Marketing/Content to own and execute long-term and short-term content/editorial calendars with digital drivers that attract a qualified audience to our owned properties (blog posts, white papers, webinars, social media, website, etc.).\n\n* Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.\n\n* Partner closely Marketing & Sales to define account targets, develop integrated campaigns, and deliver programs that resonate with prospects throughout buyer’s journey.\n\n* Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.\n\n* Play an integral role in the ownership of MQL to SQL pipelines with a focus on ROI propositions and retrospection of campaigns\n\n* Conduct data-driven experiments, report on campaign performance, and forecast where to adjust continue to drive results and improve our growth strategy.\n\n* Effectively manage third party agencies to drive SEM and paid media results.\n\n* History managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs\n\n\n\n\nQualifications:\n\nMinimum Required:\n\n\n* Bachelor’s degree related field and a minimum of 8 years of digital marketing experience or experience within a similar field.\n\n* 3 - 6 years’ experience working in a customer-facing role (e.g., internal and/or external).\n\n* 4 - 6 years’ experience leading project and providing expertise and guidance to team members.\n\n* Prior experience with Account Based Marketing (ABM)\n\n* Previous experience in lead nurturing, marketing automation, and web analytics\n\n* Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.\n\n* Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, Wordpress, SEMrush, 6Sense, Demandbase, LinkedIn Sales Navigator, Salesforce, On24)\n\n\n\n\nPreferred:\n\n\n* Prior experience in B2B, SaaS, Pharmaceutical, Bioscience or Life Sciences industry preferred but not required.\n\n\n\n\nSkills: \n\n\n* Proven leadership skills and ability to manage large complex projects or functional areas.\n\n* Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.\n\n* Collaborate with cross-functional teams to define requirements and project timelines.\n\n* Meets budgets and schedules for entire project lifecycle.\n\n* Proficient CRM user (Salesforce and Hubspot)\n\n* Solid understanding of sales funnels, lead scoring, and account-based marketing strategies\n\n* Planning and executional skills - planning, segmentation, campaign setup, QA, A/B testing, reporting\n\n* Ability to write complex report in a clear and concise manner.\n\n* Be exceptional at productivity and communications software (i.e., Microsoft Office365 (i.e., cloud-based Word/Excel/Powerpoint files), Google Docs, Google Slides, CRM, SmartSheet, SharePoint, Asana, etc.)\n\n* Strong verbal, written, knowledge management / file organization, and project management skills.\n\n* Self-motivated with a drive for continuous learning and improvement\n\n* Ability to collaborate cross-functionally and work in a fast-paced environment.\n\n* Strong ability to develop a clear point of view supported by data and analysis and is able to sell ideas to others.\n\n* Communicates effectively with executive management and stakeholders.\n\n\n\n\nCompetencies: \n\n\n* Thrives in a results-oriented, fast-paced environment and can conceive of and implement multiple, concurrent demand generation activities to add prospects to the funnel and move them through to qualified lead.\n\n* Continuously improve technical skills and stay up-to-date with emerging technologies and strategies.\n\n* Actively contributes to the development of departmental strategies and road maps.\n\n* Influences others regarding policies, practices and procedures.\n\n* Ability to work in a team environment with Sales, Business Development, and Product Marketing.\n\n* Basic knowledge of project management processes and tools (e.g. project scheduling, budgeting, status reporting).\n\n* Excellent presentation delivery and interpersonal communication\nDetail-oriented, with the ability to manage multiple tasks and meet deadlines.\n\n* Thrives in funnel analytics; while speaking in acronyms like MQL, SQL and conversion rates, also clearly communicates the internal definitions of these funnel stages and ensures their alignment with commercial goals.\n\n\n\n\nLeadership \n\n\n* Follows Company's Principals and code of ethics on a day-to-day basis.\n\n* Shows appreciation for individual talents, differences, and abilities of fellow team members.\n\n* Listens and responds with appropriate actions.\n\n* Supports change initiatives and continuous process improvements.\n\n* Communicates effectively and appropriately with colleagues, supervisors and clients. \n\n\n\n\n \n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Mobile, Senior, Marketing and Sales jobs that are similar:\n\n $60,000 — $105,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nBethesda, Maryland, United States

About Aspire\n\nAspire.io is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world.\n\nWe’re growing across the board - and we're looking for a Senior Software Engineer (Frontend) to join our distributed remote Engineering team! With a strong focus on growth and personal development, Aspire is the perfect place to develop your skills in a fast-paced, forward-thinking environment.\nThe Role\n\nWe're seeking an experienced, product-driven frontend web developer passionate about building innovative solutions that enhance the success of brands and their communities worldwide. As a Senior Software Engineer, Front End, you will report directly to our Director of Engineering and work closely with product managers, designers, and fellow engineers. You will lead major features and projects on our web applications and contribute significantly to our collaborative team.\n\nTechnologies used at Aspire:\n\nLanguages/Frameworks: NodeJS, React, Typescript, Python, GraphQL, Django\n\nDatabase: PostgreSQL (Google Cloud SQL), Google Cloud Datastore\n\nTesting: Jest, Playwright\n\nMonitoring: Datadog, Rollbar, Google Error Monitoring, Stackdriver Logging\n\nInfrastructure/Systems: Docker, Google Kubernetes Engine, Google Cloud Tasks, Auth0\n\nDevelopment Tools: Github, Jira, VS Code, Storybook\n\nWhat you'll be working on:\n\n\n* Leading major projects to build user-facing features on our new platform to solve customer problems and drive user engagement and satisfaction\n\n* Partnering with product managers, designers, and other team members to understand our users and improve their experience with the product\n\n* Influencing your team’s technical strategy, software architecture and product strategy\n\n* Advocating for ways to drive impact for our customers and to improve our technical foundations\n\n* Contributing to our design system and React UI component library\n\n\n\n\nWhat we're looking for:\n\n\n* 6+ years experience building software applications\n\n* Highly motivated to build and improve products and codebases\n\n* Expertise with building web applications and familiarity with both backend and frontend challenges\n\n* A true team-player; someone that looks for opportunities to collaborate and mentor\n\n* Experience with advocating for engineering best practices and ability to lead technical designs\n\n\n\n\nBonus points if you have:\n\n\n* Have an interest in marketing, social media, e-commerce, or photo and video content creation\n\n* Developed APIs and systems that support third party integrations\n\n* Have familiarity with analytics products, CRM products, social media and/or marketing technology\n\n\n\nBenefits and Perks\n\n\n* Work-Life Balance\n\n\n* Flexible work from home policy\n\n* Unlimited PTO - Refuel and rest with our unlimited paid time-off policy.\n\n* 4 months of Paid Parental Leave - Aspire has an industry-leading parental leave policy for both mothers and fathers.\n\n\n\n\n\n* Growth\n\n\n* Personalized career planning sessions\n\n* Mentorship program\n\n* Visibility into operations across the company\n\n\n\n\n\n\n\n\nWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, React, Cloud, Senior, Marketing, Engineer, Backend and Ecommerce jobs that are similar:\n\n $62,500 — $110,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew Delhi, Delhi, India

\nAbout Foursquare \n\nFoursquare is the leading independent location technology and data cloud platform, dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by our mobile apps CityGuide and Swarm, as well as the world’s largest enterprises and most recognizable brands, like Amazon, Microsoft, Samsung, Spotify, Uber, Airbnb and others.\n\nFoursquare’s flexible building blocks include technology to maximize marketing impact and drive incremental real-world engagement (Attribution, Audience, Proximity, SDK); data to deeply understand points of interest and real-world behavior patterns (Places and Visits), and tools to conduct advanced analysis, data enrichment, unification and visualization (Studio).\n\nAbout the Position\n\nWe’re looking for an analytically minded leader who will help us scale marketing programs across all segments (from CMOs to Developers), channels (from digital inbound to account-based marketing), and go-to-market motions (from PLG to Sales lead).  This role will ensure flawless execution of marketing campaigns and make the business smarter with data based decisions.  \n\nBut the operational activities aren’t limited to campaigns; this person is an expert at website analytics with an eye on SEO, content and user journey flows to drive the best user experience. You have Saas and sales led growth experience and are committed to a test and learn philosophy that can take a good footprint and make it great.   \n \n\nIn this role, you’ll be responsible for:\n\nOperations and Analytics:\n\n\n* Own our marketing systems architecture and strategy.\n\n* Assist in the quarterly budgeting process. Track marketing budget to evaluate efficacy of spend. Recommend marketing mix and channel/program optimization.\n\n* Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting.\n\n* Own marketing database strategy and data requests (e.g. segmentation, list creation).\n\n* Own and manage campaign operations; including email and newsletter sends, audience segmentation, landing page creation, webinar ops, program integrations, list uploads and lead flow management\n\n* Own the Email Marketing channel and manage the email send calendar to optimize the marketing touches\n\n* Work with marketing, revenue operations, performance marketing and sales leaders to actively monitor, analyze, measure and report the health of marketing contributions to pipeline, revenue and retention with a focus on ROI.\n\n* Lead and execute the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. You will act on these results creating effective CRM campaigns, landing pages and website optimizations.\n\n* Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, performance integrity and accuracy, capturing insights and making recommendations.\n\n* Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth).\n\n* Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products.\n\n\n\n\n \n\nWeb experiences:\n\n\n* Lead the strategy development for the corporate website with attention to driving conversions for both sales lead conversions and product lead conversion; optimizing for increased engagement and improved visitor experience\n\n\n\n* Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content\n\n* Develop high-converting web journey and personalization for prospects, customers and and partners, including reviewing and assessing content for effectiveness\n\n\n\n* Plan and implement data-driven testing and Leverage digital metrics (site traffic, visitor paths, conversion rates) to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale\n\n* Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.\n\n* Develop new ideas to drive improved program ROI and campaign performance.\n\n\n\n\n \n\nWhat you’ll need:\n\n\n* 12+years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline\n\n* B2B marketing leadership experience with specialization in marketing technology and operations at high-growth SaaS software companies.\n\n* Deep understanding of the sales and marketing technology landscape, with hands-on experience with marketing automation platforms, Salesforce, Marketo, Hubspot, analytical tools (e.g. Power BI, Tableau). Segment experience is a plus.\n\n\n\n\n\n* Experience working with tools such as Goldcast, ON24, Drift, Chilipiper, 6sense, Pathfactory, Splash, Unbounce, ZoomInfo, TechTarget\n\n* Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management\n\n* Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization\n\n* Oversaw the launch of at least one B2B website \n\n* Experience managing direct reports or contractors\n\n* Willing to be hands on in daily operations when needed\n\n* Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!\n\n\n\n\nAt Foursquare, we are committed to providing competitive pay and benefits that are in line with industry and market standards.  Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.\n \n\nThe annual total cash compensation range is $168,000 - $200,000, however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location. \n \n\nSalary is just one component of Foursquare’s total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits!\n \n\nThings to know…\n\nFoursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.\n\nFoursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.\nFoursquare Privacy Policy \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, SaaS, Testing, Cloud, Mobile, Marketing and Sales jobs that are similar:\n\n $50,000 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States