Farmer's Business Network, Inc. is hiring a
Remote Senior Marketing Operations Manager
\nCompany Overview \n\nFarmers Business Network (FBN) is on a mission to power the prosperity of family farmers and rural communities around the world, transforming how the world farms with an integrated, technology-enabled agricultural platform.\n\nWe offer high ROI farm inputs, fintech and sustainability products and services powered by network data, and farm-tested insights from our global farmer community. Our platform helps FBN members make confident decisions to ensure the economic viability of their farms, while also empowering them to be a part of the solution as the global community confronts its most pressing issues: providing food security for a growing population, transitioning to more sustainable agriculture, and responding to climate change.\n\nWe are a dynamic, innovative, and mission-driven AgTech company that offers competitive compensation and benefits as well as boundless career mobility. We are backed by top investors, including Fidelity, ADM, Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek. We have been featured in these articles by the Wall Street Journal and Forbes, and were also named "One of the 50 Most Innovative Companies in the World" by Fast Company Magazine.\n\nCompany Overview \n\nFarmers Business Networkยฎ (FBNยฎ) is on a mission to power the prosperity of family farmers and rural communities around the world, transforming how the world farms with an integrated, technology enabled agricultural platform.\n\nWe offer high ROI farm inputs, financial technology and sustainability products and services powered by network data, and farm-tested insights from our global farmer community. Our platform helps FBN members make confident decisions to ensure the economic viability of their farms, while also empowering them to be a part of the solution as the global community confronts its most pressing issues: providing food security for a growing population, transitioning to more sustainable agriculture, and responding to climate change.\n\nWe are a dynamic, innovative, and mission-driven AgTech company that offers competitive compensation and benefits as well as boundless career mobility. We are backed by top investors, including Fidelity, ADM, Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek. We have been featured in these articles by the Wall Street Journal and Forbes, and were also named "One of the 50 Most Innovative Companies in the World" by Fast Company Magazine.\n\nPosition Summary\n\nWeโre looking for an experienced Senior Marketing Operations Manager to assist in the overall management and growth of FBN's marketing operations team. This role will have the core responsibility of helping support FBNโs marketing operations initiatives.\n\nThe Marketing Operations Manager is responsible for architecting, executing, optimizing, and reporting of demand and lead generation programs/campaigns for Farmerโs Business Network. The ideal candidate has a passion for process, data, and reporting. This role will report directly to the Director of Digital Marketing & Analytics and work closely with the various marketing teams to develop and build scalable integrated marketing campaigns to fuel the sales pipeline.\n\nYouโll have the opportunity to make a big impact with a company that is in high growth mode. Bring your expertise with Marketo marketing automation and campaign execution to become a key part of our marketing operations team.\n\nResponsibilities \n\n\n* \n\nProvide leadership in managing Marketo instance, applying best practice initiatives, and improving team knowledge \n\n\n* \n\nManage build and implementation of 3rd party tools into Marketo\n\n\n* \n\nSupport campaigns & data sync between Marketo and Salesforce\n\n\n* \n\nDevelop scheduled and incremental reporting with the ability to compile and review raw data from Marketo and Salesforce, enabling one to provide detailed analyses, regularly assess program effectiveness, and make recommendations and optimizations\n\n\n* \n\nMonitor and maintain data quality in coordination with the Salesforce administration and other relevant data source stakeholders\n\n\n* \n\nDevelop and implement policies and procedures in coordination with Marketing, Security and Compliance, Legal, and other stakeholders to ensure effective technology implementation\n\n\n* \n\nEnsure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs\n\n\n* \n\nDevelop database segmentation - build audience lists that drive automation touchpoints and translate into a tailored campaign and program experience for audiences across specific market segments, industries, etc.\n\n\n* \n\nMonitor and report on program and ecosystem health - monitor audience and nurture counts within Marketo to ensure systems are operating correctly and report out on automation performance and impact for tactics of all levels (ad hoc emails, email nurtures, campaign syncs)\n\n\n* \n\nMake data-driven decisions and identify new opportunities for growth and efficiencies\n\n\n* \n\nCreate new and refine existing reporting capabilities, automating reporting as needed\n\n\n* \n\nHelping to create and maintain an efficient process for campaign scheduling and deployment\n\n\n* \n\nSupervise global and regional MA performance, discover improvement opportunities and craft implementation plans for their execution\n\n\n\n\n\nMinimum Qualifications\n\n\n* \n\nMarketo Certification\n\n\n* \n\n7+ years working in a marketing automation role or similar managing the Marketo platform (ideally for a FinTech organization)\n\n\n* \n\nTroubleshoot technical issues and collaborate with system providers to implement solutions\n\n\n* \n\nExperience in the technical implementation of Marketo campaign management including Salesforce integration\n\n\n* \n\nExperience working with custom API calls, webhooks, and Marketo Custom Objects\n\n\n* \n\nBasic knowledge of email and landing page templates\n\n\n* \n\nExperience building and maintaining multiple scoring models\n\n\n* \n\nExperience building and maintaining data normalization and standardization campaigns\n\n\n* \n\nRelevant experience in digital marketing and campaign marketing\n\n\n* \n\nProven experience in digital reporting and analysis, including building out multi-touch attribution models\n\n\n* \n\nProven experience with automated data mapping to/from custom-built data houses\n\n\n* \n\nExperience with email, SMS, and phone compliance processes across different regions\n\n\n* \n\nBasic familiarity with HTML, CSS, and JavaScript\n\n\n* \n\nExperience working within corporate brand guidelines\n\n\n* \n\nFunctional knowledge of digital marketing ecosystem, content marketing, and social media, as it relates to marketing automation\n\n\n* \n\nComfortable working as part of a team-based across multiple offices as well as remote staff and various time zones (Global)\n\n\n* \n\nAbility to multitask and work well under tight deadlines in a busy environment, responding to requests and project briefs\n\n\n* \n\nStrong analytical skills and attention to detail\n\n\n* \n\nExceptional written communication skills; proven ability to communicate effectively and influence all levels of staff\n\n\n* \n\nAn extremely analytical mind and ability to translate data into actionable, effective, and profitable marketing campaigns; experience managing and interpreting analytics \n\n\n* \n\nExperience with website analytics tools (e.g, Google Analytics, Tableau, Amplitude)\n\n\n* \n\nExperience with A/B and multivariate experiments\n\n\n\n\n\nPreferred Qualifications\n\n\n* \n\nPrevious experience in the agricultural sector, specifically financial services or insurance\n\n\n* \n\nExperience with Contentful is a plus\n\n\n* \n\nExperience with Tableau is a plus\n\n\n* \n\nExperience with Salesforce is a plus\n\n\n* \n\nExperience with Amplitude is a plus\n\n\n\n\n\nCharacteristics\n\n\n* \n\nThe successful applicant will be:\n\n\n\n\n* \n\nInterested in a fast-paced, startup environment where new opportunities and challenges are around every corner\n\n\n* \n\nStrong communication and interpersonal skills, professionalism and accountability\n\n\n* \n\nIndependent, dependable go-getter with a demonstrated ability to proactively manage successful projects from ideation to completion while creatively problem-solving along the way\n\n\n* \n\nCapable of working autonomously, extremely organized, detail-oriented self-starter who enjoys collaboratively working across multiple business units\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\nTo understand the physical demands of this job, please click this link and refer to Template B\n \nThe following represents FBN's reasonable estimate of the US national average base salary range for this role based on market data and placement of internal employees: $165,000 - $190,000 This salary range may vary based on geography and the higher cost of labor in some metropolitan areas. \n \nBeyond Base Pay, FBN also offers all full-time/permanent employees competitive total compensation packages that include equity compensation, paid holidays plus an additional floating holiday, work flexibility including paid time off and remote work if your role is eligible, parental leave, benefits including but not limited to: medical, dental, vision, wellbeing, short & long term disability, life insurance, 401k, HSA employer contributions, and more.\n \n\n\n\n\n\n\n\nFBN is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FBN considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.\n \n\nWe participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here.\n \n\nFBN is also committed to providing reasonable accommodations to the known limitations for qualified applicants with disabilities and disabled veterans in our job application process. If you need assistance to complete this form or participate in an interview, please let us know.\n \nLI-LC1\nLI-Remote\n\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to API, Senior, Marketing and Sales jobs that are similar:\n\n
$65,000 — $105,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n
\n\n#Location\nChicago, Illinois, United States