\n\n\nPosition Summary:\n\nThe Senior Digital Marketing Strategist will be responsible for building strong, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing to drive awareness, demand generation and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including pay-per-click (PPC) advertising, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization. With a blend of analytical prowess and creative flair, this role will play a crucial role in enhancing our digital presence and achieving optimal return on investment (ROI) for our digital marketing efforts.\n\nThe ideal candidate for this position is a strategic doer with a track record of executing successful B2B digital marketing campaigns and a strong knowledge of various digital marketing channels and tools. You are creative, results-driven, and able to thrive in a fast-paced and dynamic environment.\n\nEssential functions of the job include but are not limited to: \n\n\n* Execute, monitor, and optimize strategies to build brand awareness, promote current and new products and services, identify new markets, and create excitement, while developing a qualified lead generation funnel and building ongoing customer loyalty.\n\n* Develop and execute a diverse, robust multi-tactic plan that drives digital engagement into the top of our demand funnel and moves prospects quickly through the demand funnel toward qualified lead.\n\n* Work closely with the marketing team to hone the creative and messaging of landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging.\n\n* Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting.\n\n* Work alongside Director of Marketing/Content to own and execute long-term and short-term content/editorial calendars with digital drivers that attract a qualified audience to our owned properties (blog posts, white papers, webinars, social media, website, etc.).\n\n* Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.\n\n* Partner closely Marketing & Sales to define account targets, develop integrated campaigns, and deliver programs that resonate with prospects throughout buyer’s journey.\n\n* Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.\n\n* Play an integral role in the ownership of MQL to SQL pipelines with a focus on ROI propositions and retrospection of campaigns\n\n* Conduct data-driven experiments, report on campaign performance, and forecast where to adjust continue to drive results and improve our growth strategy.\n\n* Effectively manage third party agencies to drive SEM and paid media results.\n\n* History managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs\n\n\n\n\nQualifications:\n\nMinimum Required:\n\n\n* Bachelor’s degree related field and a minimum of 8 years of digital marketing experience or experience within a similar field.\n\n* 3 - 6 years’ experience working in a customer-facing role (e.g., internal and/or external).\n\n* 4 - 6 years’ experience leading project and providing expertise and guidance to team members.\n\n* Prior experience with Account Based Marketing (ABM)\n\n* Previous experience in lead nurturing, marketing automation, and web analytics\n\n* Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.\n\n* Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, Wordpress, SEMrush, 6Sense, Demandbase, LinkedIn Sales Navigator, Salesforce, On24)\n\n\n\n\nPreferred:\n\n\n* Prior experience in B2B, SaaS, Pharmaceutical, Bioscience or Life Sciences industry preferred but not required.\n\n\n\n\nSkills: \n\n\n* Proven leadership skills and ability to manage large complex projects or functional areas.\n\n* Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.\n\n* Collaborate with cross-functional teams to define requirements and project timelines.\n\n* Meets budgets and schedules for entire project lifecycle.\n\n* Proficient CRM user (Salesforce and Hubspot)\n\n* Solid understanding of sales funnels, lead scoring, and account-based marketing strategies\n\n* Planning and executional skills - planning, segmentation, campaign setup, QA, A/B testing, reporting\n\n* Ability to write complex report in a clear and concise manner.\n\n* Be exceptional at productivity and communications software (i.e., Microsoft Office365 (i.e., cloud-based Word/Excel/Powerpoint files), Google Docs, Google Slides, CRM, SmartSheet, SharePoint, Asana, etc.)\n\n* Strong verbal, written, knowledge management / file organization, and project management skills.\n\n* Self-motivated with a drive for continuous learning and improvement\n\n* Ability to collaborate cross-functionally and work in a fast-paced environment.\n\n* Strong ability to develop a clear point of view supported by data and analysis and is able to sell ideas to others.\n\n* Communicates effectively with executive management and stakeholders.\n\n\n\n\nCompetencies: \n\n\n* Thrives in a results-oriented, fast-paced environment and can conceive of and implement multiple, concurrent demand generation activities to add prospects to the funnel and move them through to qualified lead.\n\n* Continuously improve technical skills and stay up-to-date with emerging technologies and strategies.\n\n* Actively contributes to the development of departmental strategies and road maps.\n\n* Influences others regarding policies, practices and procedures.\n\n* Ability to work in a team environment with Sales, Business Development, and Product Marketing.\n\n* Basic knowledge of project management processes and tools (e.g. project scheduling, budgeting, status reporting).\n\n* Excellent presentation delivery and interpersonal communication\nDetail-oriented, with the ability to manage multiple tasks and meet deadlines.\n\n* Thrives in funnel analytics; while speaking in acronyms like MQL, SQL and conversion rates, also clearly communicates the internal definitions of these funnel stages and ensures their alignment with commercial goals.\n\n\n\n\nLeadership \n\n\n* Follows Company's Principals and code of ethics on a day-to-day basis.\n\n* Shows appreciation for individual talents, differences, and abilities of fellow team members.\n\n* Listens and responds with appropriate actions.\n\n* Supports change initiatives and continuous process improvements.\n\n* Communicates effectively and appropriately with colleagues, supervisors and clients. \n\n\n\n\n \n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Mobile, Senior, Marketing and Sales jobs that are similar:\n\n $60,000 — $105,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nBethesda, Maryland, United States

\nPagerDuty is seeking a Majors Account Executive to join our new customer acquisition team! In this role, you will report to a Director of Enterprise Sales, and will be focused on acquiring new logo accounts in the Enterprise space.  Your target accounts will fit our ideal customer profile model in the +500 million in revenue space that will include approximately 200 “best fit” accounts. These accounts have been targeted as they have a higher propensity to buy and expand with PagerDuty.  Daily responsibilities include creating, developing, and managing net-new business deals with an emphasis on strategic planning, leveraging a team selling approach and engaging in proof of value / concept engagements with prospects to earn their business.  You will partner with our BDR’s (business development team), Marketing campaign team, Alliance team, Executives and others to support your efforts and help you drive success.\n\nDo you have a proven track record of success in a collaborative selling environment? Are you skilled in prospecting, organizing, and enjoy achieving victories? This is an exceptional opportunity for someone who is passionate about a progressive sales approach, has experience selling complex solutions, and enjoys thinking strategically and creatively in order to achieve a goal. If you possess excellent time management skills, enjoy working collaboratively with other Go To Market functions (Marketing, Alliances), and have a resilient and tenacious approach to selling, we would love to talk to you! \n\nKey Responsibilities:\n\nValue Selling - Focus on highlighting the unique PD value and benefit our products and services can provide to a customer. It goes beyond just features and price, emphasizing the impact and solutions that address the customer's specific needs or challenges\n\n\n* Understanding the problems and focus areas of your stakeholders and effectively communicating the technical wins and strategic business outcomes we can align to and drive with a PagerDuty partnership \n\n* Aligning use cases with the appropriate service offering / product\n\n* Ensuring complete buyer satisfaction in all interactions\n\n\n\n\nSales Effectiveness - Establishing, overseeing and maintaining genuine connections with customers\n\n\n* Negotiating positive business outcomes with new customers for PagerDuty with a view to long term partnership success\n\n* Strong presentation skills verbally and visually by customizing content and slides to an internal or external audience; shares information with customers to build credibility, show integrity, and highlight the value of PagerDuty; and tailors presentations to suit the audience's level and interests. \n\n* Encouraging positive conversations between new or potentially new customers and sales teams, leading to solutions aligned with the customer's strategic vision. \n\n\n\n\nSales Execution - Ensuring that one’s own and other’s work and information are complete and accurate; careful preparation for meetings and presentations; following up with others to ensure that agreements and commitments have been fulfilled to contribute to PagerDuty's long-term strategic initiatives\n\n\n* Planning - Mapping out your territory assignment, priority account targets and working with your greater support team to drive an effective territory strategy\n\n* Prospecting - leveraging our Marketing, Alliances, BDR programs to develop a point of view and approach to opening net new logo opportunities with a specific focus on Executive level alignment\n\n* Documenting key qualification details, including use case, purchase timeframes, and next steps (MEDDIC & COM Framework)\n\n* Closing and managing land-and-expand deals with the main focus on acquiring new customers\n\n\n\n\nBasic Qualifications\n\n\n* 5-8 years field sales experience, preferably in software sales / SaaS sales\n\n* 3-5 years New Logo Closing experience in a direct selling capacity (Can be in a hybrid expansion / new logo role)\n\n* Closed strategic new logo accounts in the Enterprise space (Accounts with over 1 Billion in Revenue)\n\n* Sold in a multi-product selling environment before\n\n* Permanent, unrestricted work authorization in the US, and based in Eastern time zone\n\n\n\n\nPreferred Qualifications:\n\n\n* Proven ability to quickly gain trust with senior leaders, internal and external\n\n* Highly organized with exceptional follow up skills\n\n* Thorough understanding of the back office within organizations and the challenges they face to execute on their roles\n\n* Previous Sales Methodology training (e.g. MEDDIC, SPIN, CoM, Challenger Sales)\n\n\n\n\n \n\nThe base salary range for this position is 105,000 - 115,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.\n\nOur base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.\n\nYour recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, Senior, Marketing and Sales jobs that are similar:\n\n $60,000 — $130,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n

\nWe are so excited you are interested in joining our team! Candidates are encouraged to apply even if they do not tick every box. If you are excited to empower science through innovation, we want to hear from you! \n\nScience, at its core, is the noble pursuit of understanding how things happen, why they happen and how we might gain some measure of control over what happens. At Form Bio, we’re on a quest. And our singular role in that quest is to empower our community to fulfill their scientific potential. Our software platform is purpose-built to help push the fast forward button on research, to help scientific collaboration be more collaborative and to dispense with the wholly unscientific struggles of cumbersome, DIY IT work.\n\nWe’re not here to disrupt the scientific profession, we’re here to empower it. The potential and pursuit of truth is what empowers us. Put simply, Form was created to be a breakthrough for breakthroughs.  \n\nForm Bio is expanding its marketing team and looking for an experienced Director of Product Marketing. In this position you will be playing important dual roles covering both upstream product/solutions strategy as well as downstream marketing, GTM and sales enablement tactics. The person in this position will start as a senior individual contributor, with the opportunity to hire one or more summer graduate-level interns and future potential to hire additional product marketers in step with business growth/success.\n\nWhile this is a director-level position, it’s important to note that it will incorporate not just strategy-level upstream product marketing responsibilities but at least equally a high degree of direct, hands-on individual contributor work such as building presentations for sales and investor meetings, market sizing and analysis, messaging and positioning development, case study/collateral creation and a range of go-to-market tactics and management for new solutions and business initiatives.\n\nIn addition to having applicable experience in cell and gene therapy and technical product/solution marketing, the best candidate will be a well rounded thinker AND doer with the following characteristics:\n\nAnalytical. You’re data driven and able to develop and articulate a business and financial case for product/solution strategy, market selection and new business opportunities.\n\nAthletic. You’re able to move and deliver rapidly, not letting perfection get in the way of a solid stake-in-the-ground. You can gracefully shift priorities when needed and keep pace in a rapidly changing early stage startup environment.\n\nArtful. You may not be a designer but you’re creatively discerning and have nuanced judgment when it comes to deliverables and external packaging. You can craft compelling stories, narrative frameworks and external-ready copy around complex scientific and business topics, and you can guide outside resources on making your work visually organized and captivating.\n\nDuties and Responsibilities\n\n\n* Continuously understanding and communicating to internal stakeholders what is happening around us through market intelligence gathering and competitive analysis/monitoring\n\n* Owning and continuously refining the product-level communication platform inclusive of messaging and positioning of our CGT capabilities and solutions\n\n* Proactively and responsively creating collateral and tools for sales such as slides, data sheets, battle cards, etc. (We have highly talented design resources that will help you bring copy, wireframes and other source material you create to life.)\n\n* Hands-on ownership/delivery of product and solutions content via website, offline product literature and other channels\n\n* Building and managing relationships with key analysts and influencers in and around the biopharma industry\n\n* Driving as-needed analytical exercises such as market sizing, price/revenue modeling, win/loss, pipeline analysis, campaign planning, etc.\n\n* Partnering with customer teams to develop case studies, testimonials and client reference catalog\n\n* Periodic account intelligence sprints with sales to develop presentations and other materials individually tailored to key, high-revenue-potential prospects\n\n* Recruiting, managing and mentoring product marketing interns\n\n\n\n\nRequired Skills and Abilities\n\n\n* Demonstrated familiarity with CGT and/or AAV therapeutic development\n\n* A borderline obsession with revenue, including a track record of partnering well with sales, product and executive stakeholders to drive business growth\n\n* Strong external and internal communication skills with the ability to translate complex scientific concepts into concise, compelling, digestible messages and storytelling frameworks\n\n* Nuanced conversancy in biology, drug development, AI and business that will enable you to collaborate effectively across teams and functions\n\n* The ability to roll with the fast pace and ever changing dynamics of a high growth startup\n\n* The ability and desire to roll up sleeves and drive tangible outputs and deliverables (in partnership with other team members and outside resources)\n\n\n\n\nEducation and Experience\n\n\n* Master’s degree or PhD in biology or a related field strongly preferred\n\n* MBA in marketing is a plus\n\n* A minimum of 6+ years of high-responsibility product marketing experience in a B2B software or service category - experience with a highly technical or life sciences oriented software product/solution stack strongly preferred\n\n* Demonstrated experience and familiarity with cell and gene therapy\n\n* Experience with CGT/AAV partnership programs that involve smaller biotechs and/or bigger biopharma companies strongly preferred \n\n\n\n\nThis position will be remote, with office access in Austin and Dallas and regular in-person all hands meetings. Occasional travel may be required for onsite events.\n\nAt Form Bio, we strive to create an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Form Bio believes that diversity is paramount to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Designer, Senior, Marketing and Sales jobs that are similar:\n\n $50,000 — $100,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nAustin, Texas, United States

\nTo steepen our growth curve, we are accelerating our focus on the partnerships persona within our portfolio of software products. That’s where you come in. We are looking for a full stack Product Marketing Manager to be an architect of growth for our partnerships persona. \n\nProduct marketing at Crossbeam means clarifying where we have fit and the right to win by driving GTM strategy for our products. That means for this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, frameworks, and strategies. Your goal will be to develop and implement the most effective, engaging, and profitable plans to position and promote Crossbeam’s platform within the partnerships persona.\nResponsibilities include:\n\n\n* Build a deep understanding of Crossbeam’s features and benefits, and become one of our product’s most informed power users.\n\n* Execute Voice of the Customer research and development for the partnerships persona and leverage user experience data to influence teams and business outcomes.\n\n* Translate technical details into benefits for the partnerships persona.\n\n* Follow and analyze market trends as well as competitive landscapes to position products for the partnerships persona.\n\n* Develop and execute continuous product marketing strategies such as: pricing, packaging, competitive analysis, product launches, ‌and persona development.\n\n* Infuse our Product Marketing message into the entire customer journey through close collaboration with our Product, Growth, Customer Success, Enablement, and Content teams.\n\n* Craft and deliver compelling messages across omnichannel experiences to drive product awareness, activation, adoption, and advocacy.\n\n* Work closely with relevant partners to accelerate product growth trajectory and amplify value to customers.\n\n* Appear publicly at product webinars, industry panels, and other events to spread Crossbeam’s awareness and messaging. \n\n* Influence our Product roadmap by infusing marketing data and strategic insights into our Product prioritization work.\n\n* Evaluate projects using experimentation and relevant KPIs to optimize outcomes.\n\n* Work collaboratively with key stakeholders across Product, Marketing, Customer Success, and Sales.\n\n\n\n\n \nThese are some of your traits:\n\n\n* You have 3-5 years of PMM experience, most recently in a high-growth B2B SaaS company with a partnerships team and/or focus on selling into partnerships. You’ve had clear success developing the GTM strategy to grow and scale compelling products.\n\n* You know your current and future customers better than anyone. You understand how to segment your audience and are adept at tailoring your product marketing campaigns by persona and relevant outcomes.\n\n* You’re deeply familiar with competitive dynamics, market trends, partner ecosystems, and where there’s untapped potential in the market. You leverage this knowledge to develop differentiated positioning that sets your company apart and advocate for changes to market, sales, and product strategy.\n\n* You’ve led product launches and worked cross-functionally to bring products to market with measurable impact from awareness through to adoption and rapid revenue growth. You’ve preferably done that at a PLG company.\n\n* Your voice is clear and persuasive regardless of audience, channel, or format. You’re comfortable writing executive briefings, developing sales decks, crafting compelling messaging for customers, and everything in between.\n\n* You believe in Ecosystem-Led Growth as the dominant go-to-market motion for efficient and profitable growth.\n\n* You’re not afraid to speak up when you have a point of view, but can “disagree and commit” once a final decision is reached.\n\n* You believe in creating space for people with different backgrounds and viewpoints to share their opinions in a respectful environment.\n\n* You have an unrivaled work ethic, and are excited to learn from the team around you while leveling up our existing product marketing efforts.\n\n* You’ve read through this entire list and are more excited than.\n\n\n\n\n\n\n\nInterview Process\n\nWe go through the same interview steps for all candidates to ensure equity in our hiring process. Our process is designed to learn as much about each candidate as possible, as well as to give candidates access to our team and learn about what it's like to be a team member at Crossbeam. Topics will range from technical skills to problem-solving approaches and collaboration:\n\n* Crossbeam in-house recruiter\n\n* 45-minute call with Senior Director of Product Marketing\n\n* 45-minute call with CMO\n\n* We’ll ask you to put together a presentation for a few folks from our team\n\n* Final interview session with the hiring manager\n\n\n\n \nBenefits\n\nThis is a salaried* role. In addition, Crossbeam offers:\n\n\n* Health Care Plan (Medical, Dental & Vision)\n\n* Flexible PTO Policy\n\n* Parental leave\n\n* Stock Option Plan\n\n* 401k Plan + Match\n\n* Learning & Development Budget\n\n* Remote Work Options\n\n* Generous Wellness Stipend\n\n\n\n\n*This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to Crossbeam. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role. In Colorado, Connecticut, Nevada and New York City the standard base pay range for this role is $110,000- 140,000 Annually. This base pay range is specific to Colorado, Connecticut, Nevada and New York City and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.\n\n  \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, Senior, Marketing and Sales jobs that are similar:\n\n $57,500 — $92,500/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n