About Life360\n\nLife360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries. \n\nLife360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). \n\nLife360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.\n\nLife360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. \nAbout The Team\n\nThe Marketing Analytics team is a distinct part of the broader Data & Analytics organization and embedded/matrixed with the Marketing function, contributing as a thought leader, establishing domain expertise and developing cross-functional partnerships while collaborating to solve business problems with our data.\nAbout the Job\n\nWe're seeking a Director of Marketing Analytics to join our Data & Analytics organization and play a pivotal role in shaping the future of Life360’s Marketing & Brand strategies.\n\nThe Director of Marketing Analytics will build and lead a team of skilled marketing analysts in developing advanced marketing models and insights to optimize our marketing efforts. This role will be instrumental in driving the strategic direction of our marketing initiatives through data-driven decision-making. The ideal candidate will have a strong background in marketing analytics, with a proven track record of leveraging data to drive business growth.\n\nThe ideal candidate has a passion and experience in media mix modeling, channel attribution, customer segmentation, marketing spend optimization, experimentation, causal inference techniques, and other advanced analytics.\n\nThe US-based salary range for this position is $185,000 to $290,000. We take into consideration an individual's background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.\nWhat You’ll Do\n\n\n* Marketing Analytics: You will develop and measure marketing KPIs, assist in ROAS optimization, develop media mix model and attribution methodologies like MTA, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, marketing Insights, and campaign analysis\n\n* A/B Testing and Experiment Design: Design and execute A/B tests using appropriate tools, contributing to data-driven decision-making for our ecommerce sites.\n\n* Website Optimization: Lead efforts to optimize both visitation and sales conversion metrics on our website, ensuring a seamless customer experience.\n\n* Data Integration and Analysis: Apply your skills in utilizing and reconciling complex data sets from various sources to derive actionable insights for website optimization and sales conversion.\n\n* Leverage Expertise in Google Analytics: Utilize your in-depth knowledge of Google Analytics to build out and use data sources and dashboards to extract meaningful insights and optimize our website and mobile D2C ecommerce channels.\n\n* KPI Tracking: Define and track key performance indicators (KPIs) related to marketing measurement such as conversion rates, average order value, customer lifetime value, and spend ROI.\n\n* Collaboration with Data Engineers: Collaborate effectively with Data Engineers, playing a key role in scoping data requirements and championing data quality throughout the organization.\n\n* Collaboration with Marketing: Evaluate the performance of related marketing campaigns and develop actionable insights and reporting.\n\n\n\nWhat We’re Looking For\n\n\n* 10+ Years of Experience: You have a strong foundation with over 9 years of marketing analytics experience (and 7+ years in people management) in consumer internet, mobile, or digital product domains, demonstrating your expertise in these fields.\n\n* Marketing Analytics Experience: Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, marketing insights and campaign analysis,and deep knowledge of marketing metrics and KPIs\n\n* Technical & Statistical Proficiency: Working knowledge of marketing data architecture (CDP) and analytical tools like Mode and Tableau. Proven experience with effective use of statistical concepts and product experimentation, including power analysis, confidence intervals, hypothesis testing, and regression models as well as causal inference techniques.\n\n* Expertise in SEO/SEM Technologies: You are an expert in Google Analytics, capable of harnessing its power to enhance our understanding of user behavior and product performance.\n\n* Proficiency in SQL: You have extensive hands-on experience with SQL, enabling you to efficiently manipulate and analyze data.\n\n\n\n* Experience with big data and cloud-based technologies such as MySQL, AWS, Presto, Athena, Redshift, Hive, and Teradata is a bonus.\n\n\n\n* Stakeholder Collaboration: Your track record includes successfully collaborating with stakeholders to translate strategic business and product questions into impactful analytic projects, showcasing your ability to drive meaningful insights.\n\n* Data Storytelling: You possess the proven ability to tell a compelling story with data, utilizing visualization tools like Tableau and Amplitude to communicate insights effectively to both technical and non-technical audiences.\n\n* Project Management and Organization: You have demonstrated project management and organizational skills, ensuring the successful execution of analytic projects.\n\n* Quantitative Degree: A degree in Computer Science, Statistics, Informatics, Information Systems, or another quantitative field underpins your strong analytical foundation.\n\n* Marketing Technology Experience: Experience with Neustar or similar marketing technologies would be a plus.\n\n\n\nOur Benefits\n\n\n* Competitive pay and benefits\n\n* Medical, dental, vision, life and disability insurance plans (100% paid for employees)\n\n* 401(k) plan with company matching program\n\n* Mental Wellness Program & Employee Assistance Program (EAP) for mental well being\n\n* Flexible PTO, 13 company wide days off throughout the year\n\n* Winter and Summer week-long synchronized company shutdowns\n\n* Learning & Development programs\n\n* Equipment, tools, and reimbursement support for a productive remote environment\n\n* Free Life360 Platinum Membership for your preferred circle\n\n* Free Tile Products\n\n\n\nLife360 Values\n\nOur company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference \n\n\n* Be a Good Person – We have a team of high integrity people you can trust. \n\n* Be Direct With Respect – We communicate directly, even when it’s hard.\n\n* Members Before Metrics – We focus on building an exceptional experience for families. \n\n* High Intensity, High Impact – We do whatever it takes to get the job done. \n\n\n\nOur Commitment to Diversity\n\nWe believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.\n\nWe are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.\n\nWe encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!\n\n \n\n#LI-Remote\n\n____________________________________________________________________________ \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Mobile, Marketing, Sales and Ecommerce jobs that are similar:\n\n $50,000 — $105,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nSan Mateo, California, United States

\nSenior Analyst, Product Analytics \n\nAbout the role\n\nAre you a data-driven powerhouse with a passion for unlocking the true potential of Fintech products? Do you thrive in a fast-paced, innovative environment where your analytical skills can make a significant impact? If so, we have an exciting opportunity for you as a Senior Analyst on our Product Analytics Team!\n\n \n\nAt Self, we are revolutionizing the Credit industry by developing cutting-edge products that reshape the way people build Credit. As a Senior Analyst, you will play a pivotal role in our success by driving data-informed decision-making and accelerating our growth trajectory. \n\n \n\nAs a Senior Analyst for the Product Analytics team, you’ll be a key thought leader in accelerating growth. You will set the pace and analytical rigor of a team focused on helping more customers experience what Self has to offer.\n\n \n\nYou’ll utilize analytical capabilities, storytelling, and business acumen to inform our Growth roadmap. You’ll partner with key leaders in Product, Analytics, Design, and Engineering to influence strategy through data driven recommendations.\n\n \n\nWhat you’ll do\n\n\n* Collaborate with cross-functional teams including product managers, engineers, and designers to identify growth opportunities and develop data strategies that drive product innovation and acquisition\n\n* Perform comprehensive analyses using a wide array of data sources and advanced statistical techniques to identify trends, patterns, and insights that fuel product optimization and business growth\n\n* Lead efforts in experimentation, user funnel analysis, dashboard development, and predictive analytics to identify key opportunities to improve Self’s web and mobile app acquisition experiences\n\n* Be the Analytics owner for key metrics such as conversion rate, funnel completion rate, etc\n\n* Communicate complex analytical findings in a clear and concise manner to both technical and non-technical stakeholders, influencing strategic decision-making at all levels of the organization. You should be able to see the forest through the trees.\n\n* Stay up-to-date with industry trends, competition, emerging technologies, and best practices in growth analytics, ensuring that our team remains at the forefront of innovation\n\n* Work with clickstream / event data to identify opportunities using tools/languages such as Redshift, Python, R, JupyterLab. This role has the ability to cover descriptive, diagnostic, proactive, and predictive analytics\n\n* Own the development, reporting, and analysis of key KPIs to help us understand trends and behaviors that directly impact growth\n\n* Promote data fluency and data informed decision making throughout the organization\n\n* Partner with Product, Marketing, and Engineering to ensure proper event tracking and measurement of features, experiments, and products\n\n\n\n\nWhat’s exciting about the role\n\n\n* You’ll have a direct impact on customers ability to improve their financial lives\n\n* You’ll have the ability to help build new products and experiences that directly impacts millions of customers\n\n* You’ll work directly with all levels of the business - including Executives, Product, Engineering, and Marketing\n\n* You'll have the ability to execute autonomously\n\n* You’ll have the chance to mentor teammates and build team culture\n\n* You’ll learn how business decisions flow through the entirety of the business\n\n* You’ll get to sharpen your existing technical, dashboarding, and communication skills\n\n\n\n\n\nWhat we expect\n\n\n* 5+ years of Analytics experience\n\n* 4+ years experience with A/B testing and statistical analysis\n\n* 4+ years of experience developing business reports using a tool such as Tableau, Power BI, Qlik, or similar\n\n* Strong expertise in data manipulation and analysis using SQL, Python, R, or similar.\n\n* Basic working knowledge of data warehousing, data modeling, and machine learning\n\n* Strong ability to communicate and link advanced analytical findings to practical business use-cases. \n\n* Experience working in an Agile development team and using source code management systems such as Git\n\n* Experience with propensity modeling, lead scoring, cluster analysis, recommendation engines\n\n* Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization\n\n* A self-starter mindset, with a strong sense of ownership, and the ability to work autonomously in a fast-paced, ever-changing environment\n\n\n\n\nAbout you\n\n\n* You thrive in ambiguity and love building cohesive narratives \n\n* You have the ability to manage your own workload and are self-sufficient\n\n* You are very familiar with event tracking plans and event schema\n\n* You are familiar with Product and Business level KPI’s\n\n* You thrive on iterative analysis and driving data driven recommendations\n\n* You understand the balance between investment and impact and can prioritize work appropriately\n\n* You’re inquisitive and willing to try different things to get the answers that matter\n\n\n\n\n \n\nBase salary range: $125,000 - $150,000 annually.  Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.\n\n  \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Finance, Mobile and Senior jobs that are similar:\n\n $60,000 — $100,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nAustin, Texas, United States

\nAbout Foursquare \n\nFoursquare is the leading independent location technology and data cloud platform, dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by our mobile apps CityGuide and Swarm, as well as the world’s largest enterprises and most recognizable brands, like Amazon, Microsoft, Samsung, Spotify, Uber, Airbnb and others.\n\nFoursquare’s flexible building blocks include technology to maximize marketing impact and drive incremental real-world engagement (Attribution, Audience, Proximity, SDK); data to deeply understand points of interest and real-world behavior patterns (Places and Visits), and tools to conduct advanced analysis, data enrichment, unification and visualization (Studio).\n\nAbout the Position\n\nWe’re looking for an analytically minded leader who will help us scale marketing programs across all segments (from CMOs to Developers), channels (from digital inbound to account-based marketing), and go-to-market motions (from PLG to Sales lead).  This role will ensure flawless execution of marketing campaigns and make the business smarter with data based decisions.  \n\nBut the operational activities aren’t limited to campaigns; this person is an expert at website analytics with an eye on SEO, content and user journey flows to drive the best user experience. You have Saas and sales led growth experience and are committed to a test and learn philosophy that can take a good footprint and make it great.   \n \n\nIn this role, you’ll be responsible for:\n\nOperations and Analytics:\n\n\n* Own our marketing systems architecture and strategy.\n\n* Assist in the quarterly budgeting process. Track marketing budget to evaluate efficacy of spend. Recommend marketing mix and channel/program optimization.\n\n* Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting.\n\n* Own marketing database strategy and data requests (e.g. segmentation, list creation).\n\n* Own and manage campaign operations; including email and newsletter sends, audience segmentation, landing page creation, webinar ops, program integrations, list uploads and lead flow management\n\n* Own the Email Marketing channel and manage the email send calendar to optimize the marketing touches\n\n* Work with marketing, revenue operations, performance marketing and sales leaders to actively monitor, analyze, measure and report the health of marketing contributions to pipeline, revenue and retention with a focus on ROI.\n\n* Lead and execute the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. You will act on these results creating effective CRM campaigns, landing pages and website optimizations.\n\n* Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, performance integrity and accuracy, capturing insights and making recommendations.\n\n* Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth).\n\n* Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products.\n\n\n\n\n \n\nWeb experiences:\n\n\n* Lead the strategy development for the corporate website with attention to driving conversions for both sales lead conversions and product lead conversion; optimizing for increased engagement and improved visitor experience\n\n\n\n* Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content\n\n* Develop high-converting web journey and personalization for prospects, customers and and partners, including reviewing and assessing content for effectiveness\n\n\n\n* Plan and implement data-driven testing and Leverage digital metrics (site traffic, visitor paths, conversion rates) to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale\n\n* Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.\n\n* Develop new ideas to drive improved program ROI and campaign performance.\n\n\n\n\n \n\nWhat you’ll need:\n\n\n* 12+years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline\n\n* B2B marketing leadership experience with specialization in marketing technology and operations at high-growth SaaS software companies.\n\n* Deep understanding of the sales and marketing technology landscape, with hands-on experience with marketing automation platforms, Salesforce, Marketo, Hubspot, analytical tools (e.g. Power BI, Tableau). Segment experience is a plus.\n\n\n\n\n\n* Experience working with tools such as Goldcast, ON24, Drift, Chilipiper, 6sense, Pathfactory, Splash, Unbounce, ZoomInfo, TechTarget\n\n* Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management\n\n* Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization\n\n* Oversaw the launch of at least one B2B website \n\n* Experience managing direct reports or contractors\n\n* Willing to be hands on in daily operations when needed\n\n* Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!\n\n\n\n\nAt Foursquare, we are committed to providing competitive pay and benefits that are in line with industry and market standards.  Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.\n \n\nThe annual total cash compensation range is $168,000 - $200,000, however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location. \n \n\nSalary is just one component of Foursquare’s total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits!\n \n\nThings to know…\n\nFoursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.\n\nFoursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.\nFoursquare Privacy Policy \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, SaaS, Testing, Cloud, Mobile, Marketing and Sales jobs that are similar:\n\n $50,000 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States