Job Title: Sales Development Representative (SDR) โ K-12 School Sales Company: Harkla Location: Remote (Worldwide, must have 3+ hours overlap with Mountain Time) Job Type: Full-Time
About Harkla
Harkla helps families raise happy, healthy children with autism, ADHD, and sensory needs. Through high-quality sensory products and accredited online courses, we support schools, therapists, and parents in creating inclusive environments for every child.
About the Role
We are hiring a Sales Development Representative (SDR) to take ownership of top-of-funnel sales activity in our school channel. Youโll manage inbound leads, re-engage past school customers, and launch structured outbound outreach to Kโ12 districts. Your primary goal is to turn interest into purchase orders or book qualified meetings for our CEO to close.
Key Responsibilities
Clean, organize, and segment school leads in Pipedrive
Build and run email sequences aligned with school funding cycles
Qualify leads and book discovery meetings or collect POs
Re-engage past customers to introduce new products and CEU-approved courses
Launch targeted outbound outreach to districts using public data sources (NCES, K12 Data)
Success Metrics
12โ18 meetings or 4โ8 purchase orders per month
40โ60 touchpoints per day
8%+ response rate on sequences
4ร return on compensation by Month 6
Candidate Requirements
1โ3 years experience in a sales development, inside sales, or lead generation role (EdTech or education market experience is a plus)
Strong written communication and confident phone presence
Proficient with CRMs (Pipedrive preferred), Apollo, or similar tools
Highly organized, self-motivated, and goal-driven
Bonus: Familiarity with Title I funding, district buying cycles, or special education
Compensation & Benefits
Base Salary: $2,000 โ $4,000/month based on experience and location
Commission: $100 bonus on each sale over $1,000 (no cap)
Profit-sharing bonus (2024 average: $533/month)
20 days PTO + paid holidays (flexible for non-U.S. employees)
Health, dental, and 401(k) match for U.S.-based employees
Health stipend for international team members
Annual stipend for home office and education expenses
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