This job post is closed and the position is probably filled. Please do not apply. Work for Komoot and want to re-open this job? Use the edit link in the email when you posted the job!
About the role
As our senior performance marketing manager, youโll play a key role in building the biggest community of cycling and outdoor enthusiasts around the globe. You will manage the collaboration with our performance marketing agency executing our mobile ad campaigns on Google Ads, Apple Search Ads, and Facebook. Youโll take full ownership over all aspects of our performance marketing, including measurement, budget allocation, and creative strategy. You will also test new channels to further accelerate the growth of komoot, and you can count on the full support of our design, copy, and data teams every step of the way.
Ready for your next adventure?
What you will do
Take full responsibility for our performance marketing strategy to drive growth across various channels and in multiple markets around the world.
Lead and manage the collaboration with our performance marketing agency and their team of performance marketing managers, app store optimization experts, data analysts, designer, and copywriters.
Ensure successful planning, execution, and optimization of campaigns in different markets and on various ad platforms (Apple Search Ads, Google App Campaigns, Facebook Ads, Google Search Ads, etc.).
Test new ad networks and innovative formats to further accelerate the growth of komoot.
Monitor the performance of our apps in the app stores and oversee the app store optimization roadmap.
Maintain a good relationship with our app store representatives and ensure high visibility through app store features.
Monitor our KPIs to ensure the budget is spent efficiently across all performance channels to maximize the impact of our performance marketing campaigns.
Ensure that we can measure the results of our campaigns and team up with our data analysts and client developers to implement event tracking and mobile measurement solutions following the highest data protection standards.
Align our performance marketing campaigns with our global brand and marketing initiatives.
Ensure high quality and relevancy of our ad copy and creatives following our brand guidelines.
Why you will love it
Your work will have a direct impact on building the largest community of cyclists and outdoor enthusiasts in the world
You will be responsible for performance marketing campaigns on different channels and in 30+ countries with significant budgets from day one.
You can count on the support of a highly committed and skilled team, both in-house and at agency side.
Youโll have a self-determined job with personal responsibility to move things forward, shape the processes and choose the tools you need to do your best work.
You get 38 days of annual leaves (including public holidays, which vary by country)
This is a remote role in a fully remote international team. You are free to work from anywhere that lies between the time zones UTC-1 and UTC+3. Will it be a beach? The mountains? Or a co-working space (covered by us)?
Youโll travel with us (when safe) for team gatherings in amazing locations several times a year. You can check out this playlist to find out more about how we stay close while being remote. (http://bit.ly/39xtIrnย )
You will be successful in this position if you have
3+ years experience running paid campaigns for a mobile app with hands-on experience running Apple Search Ads, Google App Campaigns, and mobile social ads as well as Google Search Ads.
Strong organizational skills to manage projects and campaigns with a large amounts of people from various backgrounds.
A structured and methodical way of running and optimizing performance marketing campaigns.
Proven experience in managing a performance marketing team or agency.
Strong analytical skills and the ability to transform data into actionable insights
Strong knowledge of mobile measurement and tracking solutions ( Adjust, Google Firebase, โฆ).
A good understanding of attribution models, cohort analyses, and ROI calculation.
Proven experience with app store optimization.
Curious to find out more about our recruitment process?
At komoot, we want to make great adventures accessible to everyone. We support diversity and inclusivity within the outdoors and welcome all prospective applicants.
We have a rolling recruitment process. If this role is online it means itโs still open. Weโre accepting applications and actively looking for the perfect candidate. Is it you?
Perks
38 days of vacation (incl. public holidays)
Dedicated time and budget to spend on your professional development: classes, conferences, books โ you decide!
Discounts from leading outdoor and cycling brands
Flexible working hours and ability to work from anywhere in Europe
Three whole-company gatherings per year in beautiful locations
Optional โtogethernessโ trips with your team
Costs covered for your co-working space membership or your work from home office
The latest devices and equipment to do your best work
Please mention the word PROVIDENCE when applying to show you read the job post completely (#RMjE2LjczLjIxNi4yMzE=). This is a feature to avoid fake spam applicants. Companies can search these words to find applicants that read this and instantly see they're human.
Location
Europe
How do you apply?
This job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.
This job post is closed and the position is probably filled. Please do not apply. Work for Drops and want to re-open this job? Use the edit link in the email when you posted the job!
If you have a soft spot for bootstrapped, profitable companies with a meaningful product, and you want to use your data analyst / growth skills for good, youโll like this.\n\n\n\n\n\nAbout us:\n\n\n\nDropsโ goal is to turn language learning into a delightful game while ensuring effective learning. Our app is in the Appstore for 3 years, teaches 31 languages, was featured by both the App Store and Play Store multiple times - Editors' Choice on the Play Store - and the company is still run by the founders. We are a small, super-capable remote team mainly spread across Europe. Weโre working synchronously, so time zones matter for us. We communicate via Slack, Git and Trello and have a release twice a week. We want to be the no.1 app for vocabulary learning and we are getting there quickly with our current user base of 7 million, a monthly active of >800,000 and an average store rating of 4.7.\n\n\n\nYou can find us here: [http://drops.app.link/](http://drops.app.link/)\n\n\n\n\n\nAbout you:\n\n\n\nYouโll be responsible for improving the quantity, quality and reliability of the multivariant tests we run.\n\n\n\nYouโre a no-nonsense person, who is comfortable taking ownership of all aspects of our analytics & growth funnel, who has experience in working at a product company, and who can bring us insights, initiatives and execution that will help us grow.\n\n\n\nWe want everyone to see the big picture: this means you already pushed your boundaries outside of the strict data realm, and are knowledgeable about mobile and web growth frameworks, ASO, SEO, best practices regarding retention and monetization.\n\n\n\nWeโre building a small, but super capable team. Youโre naturally more interested in the fate of the product & driven to grow professionally, than in managing people.\n\n\n\nWe are looking for a missionary rather than a mercenary.\n\n\n\nWe value clear and honest communication and transparency, itโs the linchpin of our culture and current success and freedom. You will be involved in both high and low level decision making and will be available during European working hours (9AM - 6PM GMT).\n\n\n\nWe offer:\n\n\n\n* An awesomely compact 13 person team\n\n* Educational allowance\n\n* Fittness allowance\n\n* All the perks of remote working\n\n* 30 days of holiday per year (including Christmas and other holidays)\n\n* Quarterly team gathering somewhere in the world\n\n* Stock options from a high-growth, profitable company\n\n# Responsibilities\n
You will:\n\n* Work cross functionally with our engineers, designer and marketing teams on opportunities to initiate / manage / analyze the AB tests weโre running across multiple platforms.\n\n* Make sense out of all the data that comes in (mobile, web, iTunes, Play Store, our own users database).\n\n* Gather insights from the existing data we have, and initiate projects to help improve our KPIs.\n\n* Prefer to use a minimal set of simple tools to complex ones. (This is important for us)\n\n* Communicate effectively and often to ensure that the team is aligned.\n\n* Help the engineers structure the events on existing and new platforms & define our KPIs. \n\n# Requirements\nYou have:\n\n* At least 2 years of experience in working in product analytics, managing multivariant tests and their results.\n\n* At least 3 years of experience in using various Analytics / BI tools (from Amplitude to SQL queries)\n\n* Experience driving product growth in the consumer mobile app space.\n\n* Some experience in qualitative testing methodologies. Youโre not afraid with engaging with end-users if needed.\n\n* Knowledge about fundamental mobile and web growth mental models\n\n* Project management experience (everyone is managing projects at Drops)\n\n* Strong verbal and written communication skills and the ability to work well cross-functionally.\n\n* (Preferably) experience in all 4 pillars of the growth funnel: Acquisition, Activation, Retention, Monetization \n\nPlease mention the words **OUTDOOR CURRENT FACULTY** when applying to show you read the job post completely (#RMjE2LjczLjIxNi4yMzE=). This is a feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Data Science, Marketing, Executive, Analyst, Git and Mobile jobs that are similar:\n\n
$70,000 — $115,000/year\n
# How do you apply?\n\nThis job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.