Impact in this Role\n\nReporting to the Director of Acquisition & Web, the SEO Marketing Manager will be responsible for driving conversions and associated revenue through a strategy that leverages both technical and on-page optimizations. The role will focus on both a top and bottom of the funnel strategy, driving brand awareness and generating conversions through high-intent search terms. You’ll use various tracking tools to analyze opportunities for high quality traffic growth, and execute towards ranking top of page for key search terms. This person will also implement a strategy to ensure Fictiv receives traffic from high quality sources to boost link equity.\n\nWhat You’ll Be Doing\n\nKeyword and Content Strategy\n\n\nLead the keyword and content strategy for organic search. This role is responsible for identifying  areas of opportunity, building a roadmap, and executing on that roadmap\n\n\n\nTechnical Optimizations\n\n\nThe SEO Marketing Manager is responsible for overall site health and performance. Continuously perform audits of the website to ensure peak functionality for SEO\n\n\n\nData and Analysis\n\n\nOngoing KPI reporting of organic search initiatives and overall growth, including impact on key business metrics such as revenue. Weekly, monthly, and quarterly reporting is expected. Learnings will be presented to leadership and stakeholders\n\n\n\nProject Management and Collaboration\n\n\nThis role drives all initiatives needed to execute on the strategy for SEO - ownership from ideation through execution. Partner cross-functionally with Design, Content, and Website teams to drive projects forward, measure impact, and determine next steps\n\n\n\nDesired Traits\n\n\nDegree in marketing or business and a minimum of 5 years of SEO experience \n\nSEO certifications preferred; experience using SEO tools - HTML and CSS experience preferred\n\nYou consistently stay on top of the latest news and information related to digital marketing and SEO\n\nYou consider yourself both left-brained and right-brained, showing strength in data analysis with the ability to think critically and offer creative approaches to problems\n\nYou’re skilled in digging into the data with the ability to tell a story based on the numbers\n\nYou have excellent communication skills - verbal, written, and presentation\n\nYou thrive in a fast paced start-up environment, you’re excited by the opportunity to wear a lot of hats\n\nYou’re comfortable with ambiguity and show agility in a changing environment\n\nYou love learning, and learning quickly - prioritizing speed and constant iterations. You can’t wait to share your findings with the team\n\nYou’re a team player, bringing your perspective and expertise to strengthen the team, but also learning from others along the way\n\n\n\nExperience building insightful and actionable dashboards and reports. Experience with certain tools including, but not limited to:\n\n\nGA4\n\nGTM\n\nGSC\n\nLooker Studio\n\nSEMRush\n\nScreaming Frog\n\nHotjar\n\nWordpress\n\n\n\n\n\n\n\nPhysical Demands\n\nThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions\n \nSalary range: $135,000 to $156,000 per year, depending upon experience\n\nPerks and Benefits\n\n\nCompetitive medical, dental, and vision insurance\n\n401K plan\n\nMonthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness\n\nAnnual Education stipend\n\nParental leave programs \n\nPaid volunteer days\n\nOnboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need\n\nAnd much, much more!\n\n\n\n\nFictiv is continuing to expand our remote US workforce. Recent hires include professionals located in:\n\nArizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)\n\nInterested in learning more?  We look forward to hearing from you soon. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to CSS, SEO and Marketing jobs that are similar:\n\n $60,000 — $110,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nSan Francisco Bay Area, California, United States