\nAt Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content.\n\n\nWe build communities through written content, engaging video series, award winning podcasts and highlighting industry leaders.\n\n\nAs our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Manager to help us reach our lofty goals.\n\n\nAs our SEO Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication. \n\n\nYou will be fluent in diving deep to understand the search landscape  for our publications and be able to direct and prioritise content creation based on cluster development, and business priorities. \n\n\n\n\n\nWhat you'll be doing (responsibilities):\n* Meticulously plan and prioritize the cluster development for specific publications\n* Develop, execute and map keyword plans for those clusters that map to our internal customer journeys (factoring potential and business impact).\n* Create internal linking plans, map and track the implementation\n* Identify and prioritize content to upgrade and update on a monthly basis\n* Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications\n* Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts\n* Identify, evaluate, and advise on cannibalizing content on an ongoing basis \n* Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation\n* Work with our Editorial team to provide guidance and support in sticking to the plan\n* Give perspectives on improving and adding value to our content offering\n* Proactively report and monitor SEO performance with actionable advice\n\n\n\nYour skillset includes:\n* 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar\n* Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance\n* Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals\n* Internal linking expertise and ideas on how to operationalize a framework at scale\n* Have run and executed content cannibalization analysis\n* Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done \n* Strong reporting skills with a visual reporting tool such as Looker studio or similiar\n* Be adept at managing multiple brands/projects and prioritizing your workload\n\n\n\nNice to haves:\n* Experience working in SaaS SEO\n* Bring new ideas: approaches, tools, websites, platforms for us to test and adopt\n* Finger on the pulse of AI content and new tools arriving to market daily\n\n\n\n\n\n$90,000 - $110,000 a year\n\nSalary Statement:\nThis full time position is primarily available as a remote position but we can accommodate hybrid/in office work for people located locally to our Vancouver head office. The role offers an annual salary in the range of $90,000 to $110,000 CAD. The range is a guide for the expected skills, knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full time employees are eligible for a discretionary bonus and a comprehensive benefits package.\n\n\nAbout Us:\nBlack and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.\n\n\nOur brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.\n\n\nWe got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.\n\n\nWe’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.\n\n\nAll of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.\n\n\nWant to learn more? Watch this video to learn why the team love working at BWZ!\n\n\nDiversity Equity and Inclusion: \nBlack and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun! \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, SEO and Marketing jobs that are similar:\n\n $30,000 — $70,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n

Leaf Group is a house of brands, creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well+Good, Livestrong.com); Home & Decor (Hunker, Society6, Deny Designs), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience. \n\nWe work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out here.\n\nOnlyInYourState is a lifestyle and travel publication that helps millions of people discover the best things to do -- right in their own backyard. Launched in 2015, has published over 100,000 articles highlighting the hidden gems, little known attractions, and natural wonders of each of our 50 unique states. \n\nOnlyInYourState currently has over 12 million social media followers across our network of pages on Facebook, Instagram, and Pinterest. We are Comscore’s third largest Travel + Information website. We love to show our readers all the wonderful things to see and do in every state in the nation, and we proudly support local businesses every chance we get. OIYS embraces inclusivity, and we welcome creative minds from all backgrounds.\n\nWe are looking for an SEO Lead to help us crush all aspects of our online presence related to search.\n\nThe SEO Lead leads the charge on our SEO strategy and collaborates across departments with Editorial, Engineering, and Product to elevate all facets of our digital footprint. You should be a proactive self-starter who can thoughtfully assess and analyze key areas of growth, then build the road map, and lead the team toward accomplishing those goals. You will work with large datasets and must have a good technical SEO background. For this position, we are especially keen for candidates who desire to learn new technical skills like using Python or querying BigQuery. We have a culture of collaborative measurement and reporting, especially ROI, and hope you share our enthusiasm for understanding progress.  \n\nA big vision calls for a big job. As we grow, our need for an SEO Lead grows with us.\n\nYou’ll Report To: SVP, Engineering, Innovation & Growth\n\nYou will be successful in this role if you are a go-getter with a keen eye for detail and passion for elevating and optimizing all touchpoints related to search across our brand from concept to final product. \n\n\nWhat We Have:\nLeaf Group is among the 2022 & 2019 Built In LA Best Places To Work \nAmong Comparably's 2021 Best Companies for Company Culture, Company Perks & Benefits, Company Compensation, Best CEO for Diversity, and Best CEO for Women\neHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY \nOnlyInYourState is ranked the #3 Travel and Information Site (ComScore)\nWell+Good is the 2019 People's Choice winner of the Webby’s Award for Best Lifestyle Brand\nLeaf Group is among TalentDesk’s 2019 Best Companies To Work For\nWell+Good is the 2018 winner of Fast Company’s Most Innovative Company AwardMyPlate is the 2018 winner of the Webby Award for Best Design\nWinner of the 2017 Best Company for Diversity award Comparably\n\nFor full-time permanent roles:\nCompetitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)\nGender neutral family leave\nPaid-to-play vacation rewards\nDiscretionary unlimited vacation time\nEmployee discounts for Saatchi Art, Society6, and Deny Designs\n\nProcess:\nStep 1: A video/phone call with a member from our Hiring Team. In this call, we will cover the basics of the role and our company, and discuss a high level overview of your past experiences, goals, and interest in this role.\nStep 2: A call with your potential manager or someone from the hiring team to dive deeper into your experiences and goals.\nStep 3: A short assessment to help us see your skill sets as they relate to the role we have. We will review this in Step 1.\nStep 4: Depending on the role, interviews with key stakeholders from the role (could be 1 or up to 3) who will dive further into the role with you and answer any questions you may have.\n\nLeaf Group is a diverse, equitable, and inclusive workplace that reflects our customers and the world we live in. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our roles. Leaf Group is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.\n\nAgency Disclosure: If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SEO, Executive, Python and Travel jobs that are similar:\n\n $75,000 — $110,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nUS Based