\nAbout The Weather Company:\n\nThe Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).\n\nJob brief:\n\nThe Weather Company is focused on driving results by continuously improving marketing strategy and execution. The B2B Marketing Data Analyst will play a pivotal role in optimizing marketing strategies through data-driven insights and analysis. This position requires a deep understanding of marketing channels, lead generation, performance metrics, and the ability to translate data into actionable recommendations. The successful candidate will have a deep knowledge of B2B marketing with a strong focus on data hygiene, operations/analytics, marketing automation, and lead management/lifecycle. The ideal individual should be certified or have 5+ years of experience in Salesforce, Marketo, and multi-touch attribution software. They should be highly organized, adaptable, and comfortable with project management.\n\nThe impact you'll make:\n\n\n* Conduct ongoing monitoring and analysis of B2B marketing channels and campaign performance data within Salesforce and Marketo, generating strategic recommendations to enhance conversion rates and maximize ROI \n\n* Collaborate with Marketing Programs Manager in strategy, execution, and reporting of full-funnel integrated marketing campaigns across paid, owned, and earned media; including content distribution, email, events, social, and webinars\n\n* Manage campaign reporting, marketing attribution, and lifecycle management; providing proactive and prescriptive intelligence to the Marketing organization, emphasizing each touchpoint's impact on overall effectiveness \n\n* Monitor and make recommendations regarding the nurture of leads from inception through purchase to drive incremental revenue \n\n* Ensure all campaign activities support legal and compliance requirements within the business\n\n* Make recommendations on improving scoring, process, data quality, and reporting\n\n* Use expertise in Salesforce and Marketo to streamline marketing operations and enhance business intelligence\n\n* Support and build the roadmap for the marketing technology stack to support pipeline growth and marketing objectives \n\n* Partner with the business operations team on marketing requirements and enhancements for CRM systems to ensure needs are met and opportunities are maximized\n\n* Maintain an ongoing calendar of programs to generate and progress leads\n\n\n\n\nWhat you've accomplished:\n\n\n* Minimum of 5 years of experience working with CRM applications, specifically Salesforce and Marketo, with clear understanding of how business processes impact data capture\n\n* Proven track record of successfully implementing and guiding marketing operations strategy\n\n* Hands on experience in campaign reporting, marketing attribution and lifecycle management for a large scale organization \n\n* Experience with B2B email, event and webinar marketing is required\n\n* Understanding of the marketing funnel and B2B pipeline actions\n\n* Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets\n\n* Excellent communication skills, with the ability to articulate complex data insights concisely\n\n* Detail-oriented and highly organized, capable of managing multiple projects concurrently while meeting deadlines\n\n* Advanced in Microsoft Excel. Experience with Tableau or other BI tools preferred\n\n* Must be able to work independently and cross-functionally with multiple stakeholders\n\n\n\nTWCo Benefits/Perks:\n\nProgressive family plan benefits\n\nBenefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans.\n\nGenerous home office reimbursements for all employees (hybrid and remote)\n\nAn opportunity to work for a global and industry-leading technology company\n\nImpactful work in a collaborative environment\n\nRemote work options/flexibility\n\nVariety of medical insurance options including a $0 cost premium employee coverage\n\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Marketing and Marketing jobs that are similar:\n\n $65,000 — $105,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nAtlanta, Georgia, United States

Who We Are\n\nFounded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.\n\nOur team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as Borderlands, Wonderlands, NBA 2K, BioShock, Mafia, PGA 2K, Sid Meier’s Civilization, WWE 2K, and XCOM.\n\nAt 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.\n\n2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).\nWhat We Need\n\nWe are seeking a highly skilled Senior Manager for Business Analysis who excels at developing effective analytical models and frameworks to optimize business decision making, collecting data directly from company data sources (i.e., SQL, Tableau) and effectively collaborating and communicating across functions to improve business performance. \n\nYou are a structured problem-solver and data-driven decision maker.  You take a detailed approach to implementing recommendations and building cross-functional influence.  You work very well with colleagues across functions, geographies, and skills to orchestrate and communicate a coherent strategy and execution. You enjoy looking at the big picture and then translating that to specific execution that you analyze and iterate on to improve.  You are great at telling a thoughtful story to describe and evangelize your view while welcoming and incorporating feedback from partners. You enjoy structuring an ambiguous and complex problem and testing-and-learning from hypotheses.  You have an analytical background and operational experience achieving results and implementing growth plans in dynamic, complex situations with a range of partners.\nWhat You Will Do\n\n\n* Use Microsoft Excel to build product or sales forecasts, user growth models, user engagement models and additional analytical projects.\n\n* Create, modify and maintain SQL queries within Snowflake (and other tools) to analyze sales data and player behaviors.\n\n* Use sales and player data to build presentations that thoughtfully convey the story of what is happening, why, and what to do next.\n\n* Support commercial team projects, meetings and reviews by collecting, analyzing, summarizing and presenting as needed on a variety of topics.\n\n* Develop and report critical metrics, models, and analyses for game insights and to rally teams to recommended actions. This includes building impactful, clear and compelling charts, graphs and reports.\n\n* Evaluate and find opportunities and challenges with game performance (user, gameplay, systems, monetization, telemetry) and create compelling summaries on how various teams can use these insights to improve performance.\n\n* Partner with data science colleagues to prioritize, develop and use sophisticated machine learning models with the goal of optimizing business results, improving decision making and enhancing the customer experience.\n\n* Establish working rhythms, analytical frameworks, and operating processes to guide cross-functional teams in partnership.\n\n\n\nWho We Think Will Be a Great Fit\n\n\n* You are highly experienced and hands-on with Excel, SQL, PowerPoint/Google Slides, and Tableau and are capable of using advanced analytical tools and techniques to effectively and efficiently support data-driven decision making.\n\n* You have foundational work experience with analytics for physical and digital products and services, a learning mentality, and drive for quality results and execution.\n\n* You are equally comfortable in discovery and production phases of a project and thrive in the start-up stage and scaling stage of business operations to drive growth.\n\n* You have excellent communication skills, with a proven track record of working across all levels of the organization and personality types – having the information is one thing, you enjoy and excel at evangelizing insights, organizing teamwork, and persuading colleagues, peers, and leaders to action.\n\n* You create great chemistry with others, are purposeful and dedicated with your energy, and raise everyone’s game around you.  You prize team success over individual achievement.\n\n\n\n\n\nWhat Skills Are Needed\n\n\n* 5+ years of professional experience in a business analyst role, with demonstrable skills in Excel, SQL, PowerPoint/Google Slides, Tableau and data analysis.\n\n* Strong analytical, quantitative skills and business judgment to model sophisticated scenarios and apply insights to strategy and planning.\n\n* Experience packaging and presenting your analysis, conclusions and recommendations to executives and senior leaders within your company.\n\n* Video games industry experience and/or a strong passion and knowledge of console and PC games.\n\n* Knowledge and/or application of Statistics and Machine Learning is a plus.\n\n* Management Consulting or Investment Banking experience is a plus.\n\n\n\n\nPlease note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.\n#LI-Remote \n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Consulting, Video, Cloud, Microsoft, Senior and Sales jobs that are similar:\n\n $47,500 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n