\n\nContract/Employment dependent on location/jurisdiction\n\n(Full Time - 100% Remote Work)\nTime Zone: Between ET and CET (UTC -4 to UTC +1)\n\nLanguage: English Fluency\n\nThis opportunity is in a rapidly growing, disruptive global tech startup.\nWhere you will fit in:\n\nHolo is looking for an experienced and skilled Head of Growth Marketing to lead expansion efforts as we research and establish product market fit for both Holo products and the Holochain framework. The ideal candidate should be capable of coming up to speed quickly and understanding technical markets, evaluating the company's positioning and fit in the market, and using this information to drive growth marketing across a variety of channels.\n\nYou should be results-focused and have a demonstrated capacity to deliver. You should have demonstrated skill at shipping quickly and effectively. You will need to be nimble, driven, and extremely capable of managing and expanding a team of internal and external contractors, translating executive strategy into tactical jobs to be done, and conducting rapid testing of our product-market fit while moving quickly.\n\nYou will hold responsibility for Holo and Holochain to transition from our current pre-product R&D stage to a solid product-market fit.\n\nKey Responsibilities :\n\n\n* Execute against organisational objectives and strategy to grow our reach and test the responsiveness of messaging and offerings.\n\n* Implement effective digital marketing initiatives, including growth hacking and B2B product/service marketing.\n\n* Develop project and developer Holochain growth strategies incorporating content marketing and paid media campaigns where applicable, as well as input into product developments and improve design concepts.\n\n* Evolve our marketing communications through key messaging improvements across marketing, product and overall value proposition.\n\n* Oversee all aspects of digital marketing, including SEO, social media, content marketing, and email campaigns.\n\n* Partner with our Biz Dev and Events team to have marketing efforts support established sales and reach strategies.\n\n* Explore unconventional and creative approaches to reach and engage the target audience.\n\n* Build and manage a high-performing growth marketing team that drives brand positioning and messaging to resonate with the web3 and fintech communities.\n\n* Capture, summarize and share learnings from our efforts and identify growth opportunities.\n\n* Utilize data-driven insights to optimize digital marketing efforts and enhance reach and adoption.\n\n\n\n\nTypical Tasks:\n\n\n* Source and identify new marketing opportunities to support audience acquisition needs\n\n* Participate and contribute to weekly growth meetings with different stakeholders to keep the growth organisation in rhythm and develop growth ideas aligned with key objectives.\n\n* Strategise and lead the team to implement social, email and other campaigns and programs.\n\n* Strategize, build briefs and develop team capacity for implementing marketing strategy, campaigns and media acquisition purposes.\n\n* Research and communicate industry changes, algorithm updates and their impact on the customer funnel, and adjust properties and campaign templates.\n\n* Report monthly and quarterly on marketing efforts and effectiveness.\n\n\n\n\nNeeded Skills:\n\n\n* Bachelor's degree in marketing, business, or a related field\n\n* 8+ years of experience in growth marketing, with at least three years in a leadership role\n\n* Strong analytical and data-driven mindset\n\n* Excellent communication and collaboration skills\n\n* Experience with marketing automation tools and analytics platforms\n\n* Proven track record of driving growth and improving key performance metrics\n\n* Startup experience is a plus\n\n\n\nSome details about what we offer:\n\n\n* Generous salary (National Currency)\n\n* Generous Bonus Program  (HoloFuel)\n\n* Supportive introductory period\n\n* Regular team meetings (video)\n\n* Collaborative and inspiring culture\n\n* Flexible work schedules and unlimited PTO\n\n* Motivated, passionately engaged and evolutionary global teammates\n\n\n\n\nAbout us\n\nHolochain is our open-source framework for distributed peer-to-peer applications. Holochain is fast, massively scalable, cost-effective, resource-efficient, and energy efficient.\n\nHolo, built on Holochain, is a distributed cloud platform and marketplace for hosting and serving other Holochain applications to everyday users connected to the Internet. Holo brings access to distributed applications to the familiar web browser by creating an ecosystem and a currency that enables distributed hosting services provided by peers.\n\nWith Holo, we envision a world where people own their data and control their identity and privacy, a world where communities create together with patterns and tech designed to maximise individual, social and environmental well-being. We aim to make distributed peer-to-peer computing accessible to everyone.\n\nHolo and Holochain are committed to and celebrate creating a diverse, creative and collaborative global team.\n\n\nApply Now! \n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Web3, Testing, Cloud, Marketing and Sales jobs that are similar:\n\n $60,000 — $95,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nWorldwide

ABOUT US\n\nHyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as  the most socially impactful startup operating in Africa, where we initially started our work.\n\nWe are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).\n\nWe're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.\n\n \nABOUT THE ROLE \n \n\n\n* Define the strategic and tactical brand execution direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev or CoGrammar brands.\n\n* Drive HyperionDev’s overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.\n\n* Own best practice product positioning strategy, through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way.\n\n\n\n\nRESPONSIBILITIES\n\n\n* Brand Strategy; you’ll build and execute a brand marketing strategy to help improve the brand positioning of products in the local and international markets, with the goal to help Performance Marketing & University Partnerships achieve product-market fit.\n\n* Establish Detailed Documentation; you’ll own the visual style guides, the copy guidelines and restrictions and be the first line of defence and QA in the team.\n\n* Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.\n\n* Content Performance; understand what content works on which channels and how to generate large volumes of earned and unpaid traffic through smart channel mixing.\n\n* Customer Research; build detailed personas by brand or product and gain a deep understanding of the markets we serve to help inform sales and marketing activity.\n\n* Using performance, customer research and competitor intelligence, develop product positioning and messaging, including USPs, our differentiators & possible use cases.\n\n* Stakeholder Management; work collaboratively with a wide range of internal and external stakeholders - especially higher education institutions marketing teams.\n\n* Marketing Operations; efficiently support Production / Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally depending on the nature of the brand.\n\n* Performance metrics; support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness. \n\n\n\n\n \n\n \nREQUIREMENTS\nMinimum:\n\n\n* A Diploma in Business, Marketing or Communications field.\n\n* At least 3 years of marketing experience in a high growth and digital consumer-marketing space \n\n* 1+ years  of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope\n\n* At least 1 year of experience marketing education-related products \n\n* Deep understanding of digital marketing and marketing funnels\n\n* Experience working in a marketing team with diverse skill sets\n\n* Experience working with clients and partners towards creative alignment\n\n* Experience with management of suppliers and 3rd party agencies\n\n* A self‐starter who thrives in a fast‐paced environment\n\n* Thorough understanding of various online and offline marketing funnels\n\n* Excellent written and verbal communication skills.\n\n* Detailed understanding of Social Media marketing, Comms and PR\n\n\n\n\n \nPreferred: \n\n\n* Degree in Marketing or Communications \n\n* 4+ years of marketing experience in a high growth consumer-marketing space \n\n* 2+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level\n\n* 2+ years of experience marketing education-related products \n\n* An understanding of the software development space\n\n* Experience with content calendars and scheduling tools\n\n* Experience with project management tools like Asana, Basecamp or Trello\n\n* Managing sprints involving marketers and developers\n\n* Management of external suppliers and freelancers\n\n* Detailed knowledge of Website / Data Analysis\n\n* Detailed reporting on key website and social media metrics, including Google Ads, Meta Ads and the like.\n\n\n\n\n \n\n \nBENEFITS\n\nHybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus\n\nLearn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.\n\nJoin the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.\n\nLife-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.\n\n \nOUR VALUES\n\nWe're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Testing, Education, Marketing and Sales jobs that are similar:\n\n $60,000 — $85,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nCape Town, Western Cape, South Africa