This job post is closed and the position is probably filled. Please do not apply. Work for Shopify and want to re-open this job? Use the edit link in the email when you posted the job!
Shopify is on a mission to bring more entrepreneurship to the world, and the Employer Brand team is a key driver of this mission. We want to build the best team in the world, and to do that โ we need the best people.ย
Our Employer Brand team sits within Talent Acquisition, a team whose mission is to help attract and hire the best people into the right roles at the right time. Our goal on CRM and Marketing Automation is to stay engaged with a global audience of prospective talent across our platforms and to grow the affinity of Shopify as a top employer through storytelling.
We are looking for a Marketing Automation Lead to join our Talent Attraction team, and help us build and grow a world-class email marketing and marketing automation program to engage with our prospective candidates around the world while optimizing and maintaining the experience, technology, and systems related to our automation programs.
The ideal candidate should have a track record of building and managing impactful, data-driven email marketing and automation programs that drive activation, adoption, and retention across the talent lifecycle.
In this role you will:
Spend a significant portion of your time developing email templates, marketing landing pages, data workflows and email automations using HTML, CSS, Javascript, template scripting, SQL and other languages/platforms for tasks associated with automated marketing campaigns
Plan, build, and execute industry leading email marketing, marketing automation campaigns to Shopify owned audiences using our marketing technology tools
Build, test, and maintain dynamic email templates, marketing landing pages, data workflows, email automations and other tasks associated with our automated marketing campaigns
Monitor and maintain a high standard of deliverability and sender reputation across our email platforms and properties
Interpret customer data to identify triggers and behaviors that indicate potential life cycle changes
Write queries to create segments that support marketing initiatives to drive our lifecycle marketing initiatives
Work closely with the Growth Marketing Lead to build scalable marketing automation infrastructure, codebase, and processes across our email templates, data flows, automation and reporting
Work closely with our brand marketing, creative, recruitment, and other teams to strategize, validate, and build one-off and complex automated email and cross-channel campaigns
Collaborate with data science and talent operations teams to determine technical requirements to implement marketing automation functionality into our owned properties
Analyze and report on past campaign performance, and identify areas for testing and improvement
Be a subject matter expert on email design, build, compliance and strategic best practices and tactics for the Talent organization
Qualifications
A passion for great email marketing and willingness to get hands-on coding emails, building automation and customer journeys, setting up tests, and segmenting data
A strong understanding of list hygiene as well as email frequency and engagement optimization tactics
Experience building and managing email and automation processes and workflows that scaleย
Strong foundations in coding responsive emails and simple web pages from scratch using HTML, CSS, and templating languages like AMPScript, Jinja, Handlebars, etc.
Understanding of relational databases and comfortable with writing queries in SQL to segment and analyze data to be used for campaigns and automation
Understanding and experience implementing ESP level APIs to trigger and automate emails
Knowledge of email strategies and tactics as it relates to each stage of the customer lifecycle and able to effectively identify actionable messaging opportunities
Strong understanding of email list management and message types, especially in relation to CASL, GDPR, and other compliance requirements
Bonus experience:
Experience working with SmartRecruiters CRM or Gem CRM
Experience or background in Employer Brand or Talent Attraction
Experience building scalable automations and journeys in Salesforce Marketing Cloud
Experience with messaging channels outside email (push, in-app, SMS)
Experience with data management platforms (DMP) and/or customer data platforms (CDP)
Please mention the word WIELDY when applying to show you read the job post completely (#RMy4yMzYuMTM4LjM1). This is a feature to avoid fake spam applicants. Companies can search these words to find applicants that read this and instantly see they're human.
Salary and compensation
$50,000 — $150,000/year
Location
North America
How do you apply?
This job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.
This job post is closed and the position is probably filled. Please do not apply. Work for Shopify and want to re-open this job? Use the edit link in the email when you posted the job!
Shopify is on a mission to bring more entrepreneurship to the world, and the Employer Brand team is a key driver of this mission. We want to build the best team in the world, and to do that โ we need the best people. \n\nOur Employer Brand team sits within Talent Acquisition, a team whose mission is to help attract and hire the best people into the right roles at the right time. Our goal on Growth Marketing is to engage with a global audience of prospective talent and to grow the affinity of Shopify as a top employer through full-funnel marketing campaigns.\n\nAs a member of the Employer Brand team, the Growth Marketing Manager will be responsible for ideating, designing, and conducting experiments across multiple digital platforms to optimize and inform our employer branding efforts globally. They will use creative, low-cost strategies to help Shopify build highly-focused talent pools and convert them into direct hires across various job disciplines.\n\nYouโll help be responsible for our talent attraction pipeline across digital platforms. Weโre looking for someone with a deep knowledge of digital marketing platforms that can develop, execute, analyze, and optimize to drive consistent measurable results.\n\n**In this role you will:**\n* Oversee the strategic planning, execution, and ongoing optimization of Shopifyโs paid digital program for Employer Brand, including but not limited to Facebook, Google, LinkedIn, Reddit, Twitter, YouTube, and any other platform that may emerge\n* Collaborate with internal teams to improve overall marketing performance\n* Drive continuous team improvement and implementation of best practices through all paid channels\n* Leverage internal analytics platforms to analyze program delivery and assess market opportunities for scale/performance and feeling comfortable working with Developers/ Data Scientists when needed\n* Manage a series of 1st, 2nd, and 3rd party data and segmentation initiatives in an effort to uncover and activate prospective candidates\n* Maintain tactical roadmaps including channel budgets, acquisition targets, channel goals and milestones to achieve targets\n \n**Qualifications:**\n* Experience building executing paid marketing campaigns and experiments at a high-growth company or agency\n* A deep understanding of digital platforms, analytics, ad execution, and analysis-based strategy building\n* Acquisition-focused paid social media experience across a number of channels\n* A proven track record in managing complex campaigns across different geographies and languages\n* Knowledge and experience with embedding and using marketing pixels to measure performance and build audiences based on behaviors\n* Ability to learn new industries quickly and apply this knowledge to online marketing initiatives (e.g. Tech professionals)\n* A self-starter mentality. You can take a concept from the ideation and research phase to the execution and analysis phase all on your own.\n* A strong collaborator. You thrive working across multiple teams.\n\n**Bonus experience:**\n* Experience working with SmartRecruiters ATS\n* Experience with Search Engine Optimization or Content Marketing\n* Experience configuring and managing Google Analytics accounts\n* Experience managing pixels via Google Tag Manager\n* Knowledge of talent attraction or brand marketing and technologies and an understanding of recent trends in the field\n* A willingness to work outside of your scope to bring alignment and better overall outcomes to the business at large\n* Experience in reaching and engaging technical audience \n\nPlease mention the word **JOYFULLY** when applying to show you read the job post completely (#RMy4yMzYuMTM4LjM1). This is a feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.\n\n \n\n#Salary and compensation\n
$50,000 — $100,000/year\n
\n\n#Location\nEurope or North America
# How do you apply?\n\nThis job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.