* This is a fully Remote position. Workshop is headquartered in Richmond, VA. \n\n\nWho We Are\n\nWe believe that passionate people create powerful results. A love and respect for our clients and the supportive Workshop Digital community is what truly makes us different from other agencies. Our team works together to go the extra mile for our clients and each other. We don't pretend to be perfect. But, we are fully committed to doing everything we can individually and as a team to help our clients succeed by attracting and converting their ideal customers.\nPosition Overview\n\nOur Paid Media Managers are responsible for developing and executing handcrafted digital marketing strategies on paid search, display, and paid social advertising channels. While much of your work will be independent, there are also plenty of opportunities to collaborate with fellow analysts, mentor junior team members, and receive ongoing training. We need someone who sees an ever-changing industry with challenges, obstacles, and puzzles to solve and says, “Bring it on!”.\nAbout You\n\n\n3+ years experience in paid media campaign management\n\n2+ years of experience with Google Analytics or other comparable web analytics platforms\n\nExperience managing campaigns across multiple digital advertising channels including paid search (Google Ads, Microsoft Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), display (Google Display Network, Programmatic buys), video (YouTube Ads) etc.\n\nExtensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads\n\nGoogle Analytics and Google Tag Manager experience is preferred\n\nExperience with programmatic platforms and media buys is a bonus!\n\nExpertise in performance paid media principles such as keyword targeting, audience segmentation, creative testing, bidding automation, conversion tracking, website optimization, and performance forecasting\n\nProven success in optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals\n\nExperience analyzing, interpreting, compiling and presenting paid media campaign data to drive business decisions\n\n* Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets\n\nExcellent research and analytical skills\n\nAbility to multitask and thrive in a fast paced environment\n\n* Advanced and courteous written, verbal, and visual communication skills\n\nExcellent time management and the ability to meet deadlines under pressure\n\nExtremely data- and detail-oriented\n\n* Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients with respect to: \n\n\nBuilding strong relationships\n\nPrioritizing workload with minimal support\n\nCreating insightful, actionable, and accurate insights for client strategies and reports with minimal support\n\nPresenting data and insights in a way that is logical, clear, and actionable with minimal support\n\nCreating effective meeting agendas and leading client meetings with minimal support\n\nDelivering core training\n\nLogging assigned client hours worked\n\nMeeting deadlines\n\n\n\n\n\n\n\nWhat You’ll Do\n\n\nDevelop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance\n\nBuild and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth\n\nStrategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels\n\nActively manage and seek ways to improve account performance\n\n* Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.\n\nEnhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention\n\nCreate a test hypothesis and implement landing page optimization tests to improve conversion rates\n\nTroubleshoot minor to complicated client issues independently and complex issues with support\n\nHelp create and execute educational initiatives for the paid media team such as developing internal resources and training sessions\n\nProvide support for client services deliverables during the sales process for upsells and new business\n\nStay on top of new and emerging industry trends, technologies, and platform advancements\n\n\n\n4DWW Benefits \n\nWorkshop Digital is an Inc. Best Workplaces 2023 and Virginia Best Places 2024 award winning company where we offer:\n\n\n* Competitive salaries \n\n* 3 months fully paid Parental Leave\n\n* Hybrid work option in Richmond, VA\n\n* 8 hours of paid volunteer time per quarter\n\n* Profit sharing \n\n* 401k with 3% non-elective contributions\n\n* A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)\n\n* Life insurance, short-term and long-term disability \n\n* 2x a year company-wide meetup in Richmond, VA\n\n\n\n\nWe are continuing our 12-month Four Day Work Week (4DWW) Trial (July 1 through December 31, 2024). While our goal is to continue with the 4DWW, Workshop Digital is monitoring key performance indicators every month to assess how we are tracking. We will make a final decision closer to the trial’s end. \n\nIn addition to the 46 shortened weeks from the 4 Day Work Week trial, Workshop Digital provides: 12 days of personal paid time off, 5 sick days, and 11 holidays.\nSalary\n\n\nExpected hiring range is $70,000 - $77,000 annually, based on experience\n\n\n\nEqual Opportunity & Inclusion Statement\n\nIndividuals seeking employment at Workshop Digital are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, presentation, or sexual orientation. All individuals authorized to work for any employer in the U.S. should apply. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Video, Junior, Marketing and Sales jobs that are similar:\n\n $50,000 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nDenver, Colorado, United States