Remote Social Media Growth Lead

\n\nAbout the Role:\nWe’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.\nThis role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth.\nYou will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.\nYour work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.\n\n\n\n\n\nWho You Are:\n\nYou understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits.\n\nYou are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform.\n\nYou think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders.\n\nYou are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly.\n\nYou know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.\n\n\n\n\nWhat You’ll Be Doing:1. Translate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platforms.\n\n\nCapture and repurpose video, written, audio, and event content\n\nCreate short-form, platform-native content across channels\n\nIdentify and extract key moments from editorial, audio, and events\n\nExtract and adapt key moments from audio content into short-form formats\n\nTranslate ideas into formats that are engaging, shareable, and repeatable\n\nExperiment with emerging formats and platform features\n\n\n\nYour goal is to make content visible, relevant, and consistently consumed by senior decision-makers across social platforms.\n \n2. Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth.\n\n\nLaunch campaigns tied to content, events, and thought leadership\n\nUse organic distribution, paid amplification, and partnerships to extend reach\n\nPlan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth\n\nBuild and manage creator and expert partnerships\n\nExecute distribution partnerships across platforms\n\nBuild and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights\n\nIdentify and leverage platform opportunities to increase visibility\n\n\n\nYour goal is to consistently expand reach, increase engagement, and bring new audience members into our ecosystem.\n\n\n3. Optimize performance and build repeat engagement and retention: You will own how social performance improves over time.\n\n\nTrack performance across content, campaigns, and paid channels\n\nAnalyze engagement, reach, repeat interaction, and retention data\n\nOptimize formats, timing, targeting, and distribution strategies\n\nContinuously test and refine content and campaign approaches\n\nBuild repeatable formats and campaigns that drive consistent engagement and return behavior\n\n\n\nYour goal is to turn one-time interactions into repeat behaviors and sustained audience engagement.\n \n4. Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth.\n\n\nDevelop and execute strategies that convert social audiences into subscribers\n\nOptimize social-to-subscriber conversion pathways\n\nEnsure social content consistently drives traffic to owned channels\n\nTrack and improve conversion performance across platforms\n\nBuild repeatable systems that turn engagement into measurable subscriber growth\n\n\n\nYour goal is to ensure social media is a reliable and growing source of new subscribers and engaged community members.\n \n5. Measure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retention.\n\n\nDefine how success is measured across social content and campaigns\n\nTrack and analyze performance across organic, paid, and partner channels\n\nIdentify what is driving engagement, reach, subscriber growth, and retention\n\nMake clear adjustments to improve performance over time\n\nEnsure social activity is tied to measurable audience growth and retention outcomes\n\n\n\nYour work should lead to continuous improvement in engagement, reach, audience growth, and retention.\n\nHow Your Success Will Be Measured:\n\nGrowth in subscribers and engaged community members from social channels\n\nGrowth in engaged audience across social platforms\n\nIncreased return engagement and retention from audiences acquired from social\n\nStrong performance across video views, engagement rates, campaigns, and paid performance\n\nConsistent execution of high-performing social content and campaigns\n\n\n\n\n\nYour Skillset Includes:\n\nExperience producing short-form, platform-native video content and ideas into engaging social formats\n\nExperience running and optimizing organic and paid social campaigns, including managing budgets and performance\n\nExperience tracking and analyzing performance across social channels\n\nAbility to optimize content and campaigns based on data\n\nExperience working with partners, creators, or collaborators\n\nHighly organized content planner, comfortable building and leveraging social calendars and plans.\n\nStrong judgment in content selection, timing, and distribution\n\n\n\n\n\nNice to Haves:\n\nExperience distributing thought leadership or editorial content at a B2B / media brand\n\nExperience working with audio content and translating it into social formats\n\nExisting relationships with LinkedIn and/or YouTube platform partner teams\n\nBackground capturing and repurposing content from our contributors, events and other sources\n\nExperimentation / A/B testing discipline on content formats and paid creative\n\nOn-camera comfort and experience coaching internal experts to perform on video\n\n\n\n\n\nWhy This Role Matters:This role ensures our ideas are consistently visible, relevant, and engaged with by senior decision-makers across social platforms. By translating content into formats people consume daily, this role helps us:\n\nExtend the reach of our content and thought leadership\n\nBuild, engage, grow, and retain a high-value audience and loyal community of senior leaders\n\nCreate repeat consumption habits\n\nDrive audience growth through social channels\n\nStrengthen our presence across key platforms\n\nConnect social performance directly to business outcomes\n\n\n\n\n\n\n\n$85,000 - $110,000 a year\n\nSalary Statement:\n\n \n\nThis full-time position is available as a remote role that offers an annual base salary in the range of $85,000 to $110,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of USA and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.\n\n\nAbout Us:\nWe’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.\n\n\nOur brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.\n\n\nWe got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.\n\n\nWe’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!\n\n\nAll of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.\n\n\nWant to learn more? Watch this video to learn why the team love working at BWZ!\n\n\nDiversity Equity and Inclusion: \nBlack and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!\n\n\nPrivacy Policy \nBy submitting your application, you acknowledge that your personal information will be processed in accordance with our Recruitment Privacy Notice.