GROWE is hiring a
Remote VIP CRM Manager
Growe welcomes those who are excited to:\n\n- Prepare a strategic monthly calendar tailored for Casino and Sports customers;\n- Use analytics to drive CRM decisions and planning;\n- Conduct weekly analysis on campaign performance and profitability;\n- Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles;\n- Plan, execute, and optimize daily campaigns focused on: player upselling, retention, reactivation;\n- Collaborate with content, design, and product teams to create engaging and relevant promotions;\n- Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions;\n- Identify key Sports and Casino events to align with targeted promotions;\n- Ensure consistent, compelling, and timely communication around special events and offers;\n- Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU (Average Revenue Per User), campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);\n- Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance;\n- Use insights to drive continuous improvement and decision-making.\n\nWe need your professional experience:\n\n- 2+ years of experience in a CRM/Retention/Marketing role;\n- Experience with the iGaming industry (will be a plus);\n- Experience managing VIP segments and executing high-value retention strategies;\n- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;\n- A good understanding of player behavior is a strong advantage;\n- An Upper-intermediate level of English (written and spoken).\n\nWe appreciate if you have those personal features:\n\n- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;\n- Comfortable working under pressure and managing multiple deadlines simultaneously;\n- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.\n\nWe are seeking those who align with our core values:\n\n- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;\n- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success. \n\n#Location\nAnywhere
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