Remote Freelance SEO AEO Strategist

\nSmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.\n\n\nWith a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.\n\n\nIn the role of Strategist, SEO, you will work closely with SmartBug clients and our client services marketing teams to develop and implement strategies to leverage best practices, improve SEO performance, and deliver results for SmartBug clients. This integral role will provide quality standards and processes for keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all off-page SEO activities.\n\n\n\nResponsibilities\n\n\nBuild SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities\n\n\n\nConduct SEO audits of client website performance\n\n\n\nMap content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.\n\n\n\nDevelop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.\n\n\n\nBuild analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends\n\n\n\nDiagnose and resolve organic traffic and SEO issues\n\n\n\nSet up proper performance tracking on-site domains \n\n\n\nImplement Google Search Console and Google Analytics\n\n\n\nInform client services and web team of algorithm updates and SEO news\n\n\n\nAdvise on best practices around domain, sub-domains, and site architecture\n\n\n\nProvide expertise as needed for complex SEO problems/opportunities\n\n\n\nOther responsibilities as assigned.\n\n\n\n\n\n\nTechnical Skills\n\n\nLead technical SEO audits to identify and prioritize issues related to crawlability, indexability, site speed, rendering, and mobile-friendliness.\n\n\n\nCollaborate with development teams to implement complex technical SEO recommendations, including schema markup, hreflang tags, canonicalization, and XML sitemaps.\n\n\n\nConduct in-depth analysis of website architecture and provide recommendations for optimizing site structure, internal linking, and URL parameters for SEO performance.\n\n\n\nDevelop and implement strategies for international SEO, including managing hreflang attributes and understanding geo-targeting considerations.\n\n\n\nStay abreast of emerging technical SEO trends and algorithm updates, translating them into actionable strategies and recommendations for clients.\n\n\n\nOversee the technical aspects of website migrations, redesigns, and platform changes to ensure minimal impact on organic search performance.\n\n\n\nExperience with JavaScript SEO and understanding how search engines crawl & LLM and render dynamic content.\n\n\n\nDemonstrate curiosity and expertise in how AI and LLM influence SEO strategy and search behavior and proactively apply these insights to enhance client deliverables.\n\n\n\nOptional: Utilize server log file analysis to gain insights into how search engines crawl and interact with the website.\n\n\n\n\n\n\nExperience and Education\n\n\nB.A. or B.S. degree is required\n\n\n\nFrench and English proficiency\n\n\n\n5-8 years of progressive SEO experience with a digital marketing agency or in-house team\n\n\n\nProven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites\n\n\n\nComprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities\n\n\n\nExpert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org\n\n\n\nProficiency and knowledge of web development best practices and processes (code ability is not required)\n\n\n\nAdvanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions\n\n\n\nExperience with HubSpot or marketing automation platforms preferred yet not required\n\n\n\nProven experience finding, analyzing, and assimilating market and customer data into SEO strategies\n\n\n\nExperience presenting to clients or executive-level team members preferred\n\n\n\nExcellent writing skills and a strong understanding of best practices for SEO-friendly content\n\n\n\nProficiency in Google Suite\n\n\n\nExperience working remotely in similar roles is strongly preferred\n\n\n\n\n\n\n\n\n$60 - $75 an hour\n \n\n#Location\nRemote, United States