An accomplished Director of Experience Design with over two decades of hands-on experience in building digital products, an unwavering passion for innovation, and a track record of excellence in resolving complex business challenges and successful delivery. Throughout my career, Iโve been involved in startup projects and consultancy roles, offering a broad perspective on design and innovation.
Consulting Services:
Design for Enterprise
Product Design at Scale
Design Thinking
Digital Transformation
Design for AI Systems
Product Envisioning & Discovery
Branding & Strategy
Core Competencies:
Experience Design & Strategy
Digital Product Design
Facilitation
AI UX, XD, UX/UI, CX, GenAI
Agile Discovery & Delivery
Design Ops
Design for Accessibility
Leadership & Team Management
User Experience & Digital Product Design Director
Specializes in creating impactful experiences by developing sophisticated digital products that connect products, services, environments, and data effortlessly.
Enterprise Design Thinking Practitioner
Leads with a Design Thinking approach, infusing all aspects of innovation with a human-centric philosophy to fulfill usersโ and business needs in technically feasible and strategically sound ways.
Digital Transformation Expert
Skilled at seamlessly incorporating cutting-edge technologies into business and design strategies to enhance operational efficiency and deliver value.
Visual Storyteller & Communicator
Adeptly combines aesthetic sensibility and creative prowess to ensure brand consistency and usability.
Excels at crafting visually appealing and thoughtful presentations that resonate with the audience.
Delivery Leader
Oversees the project lifecycle, from inception to completion, using agile project management methodologies to ensure successful delivery.
Collaborates with stakeholders and fosters cross-team collaboration.
Innovation Leader
Inspires and coaches product design teams on the best principles of design and innovation.
Strategic Problem-Solving: Applied critical thinking to address complex design challenges, adeptly surmounting obstacles throughout the innovation process.
Accelerating Design Thinking: Conducted Design Thinking workshops for stakeholders from diverse business and technology sectors to establish unity on future goals and deliver human-centred outcomes at speed and scale.
Product Design: Excelled in user-centric digital product design and Design Ops leadership. Built scalable, accessible digital products, ensuring design aligns with business goals.
Pioneering the Change: Introduced Intelligent Products portfolio to Slalom alliances and co-led persuasive GenAI client presentations showcasing innovationโs impact on organizational growth.
Agile Project management and Collaboration: Managed project planning, execution, and delivery within allocated budgets and timelines. Empowered cross-functional teams to collaborate seamlessly, driving collective success.
Effective Communication: Presented complex ideas effectively to executives and key stakeholders.
Networking & Partnerships: Built enduring client relationships and strategic partnerships, leveraging networks for business growth and innovation.
Business Operations: Led staffing, ensuring team alignment and data accuracy.
Sales and Pursuits: Spearheaded complex sales pursuits, strategizing proposals and aligning financial planning with project scopes.
Driving Business Development: Played a pivotal role in expanding Canadian accounts and fostering public sector relationships, leading to business growth and public representation of Slalomโs services.
Leading the culture of Diversity and Inclusion: Encouraged a diverse, multicultural community within Slalom, promoting global connectivity and empathetic leadership.
Global Capability Leadership: Oversaw and recruited design talent globally and initiated virtual onboarding processes, ensuring effective team performance. Provided mentorship and fostered continuous learning among design teams.
Team management: Led Vancouverโs design team, encouraging creative thinking and fostering ownership of innovative projects. I prioritized team building as a fundamental aspect of our collective success, nurturing a sense of belonging and unity among my team.
Dedicated Mentorship: Supported womenโs empowerment initiatives and advocated well-being and professional growth in the tech industry.
2020 - 2023: Director of Experience Design @ Slalom Build
1999 - 2003: BA in graphic design @ Middlesex University, London