Remote worker with 3+ years of experience - Last seen 4 months ago

With over 10 years of senior leadership experience across Asia-Pacific, the US, Europe, and the Middle East markets, I have developed a strong track record in driving growth, innovation, and market expansion. My extensive background spans IT (SaaS, Cybersecurity, Cloud), Fintech (Web 3.0, Blockchain, Crypto, NFTs), Education, Hospitality, Travel, and Tourism industries, in both B2B and B2C environments. Passionate about the continual transformation of the hospitality-tech, Fintech, IT, and Web3 spaces, I bring a diverse skill set that integrates strategic marketing, business development, and commercial strategy.

As Marketing Head – International at FPG, I have successfully led growth-focused initiatives, including campaigns that generated 45,000+ marketing-qualified leads (MQLs) and contributed to a 20% revenue increase. Managing a $1.5M marketing budget, I have optimized ROI through innovative strategies such as growing social media communities to 2M+ followers (with a 60% boost in engagement), achieving 500K+ mobile app installs with cost-efficient acquisition models, and organizing high-impact international events. My leadership extends to building and mentoring multicultural teams and establishing strong strategic partnerships with C-level executives and global players.

I excel in developing and executing data-driven growth strategies that align with organizational goals, leveraging tools like HubSpot, Salesforce, Salesloft, Netcore, Cvent and Google Analytics. My expertise encompasses brand positioning, advertising, digital marketing (web development, SEO, social media marketing, paid ads, content marketing, graphic designing, email marketing, podcasts, webinars, programmatic campaigns), marketing automation, influencer marketing, loyalty programs, PR, event management, sales enablement and operational planning, empowering me to deliver comprehensive and impactful campaigns. With proficiency in emerging technologies like AI, blockchain, and the metaverse, I am adept at thinking outside the box and implementing innovative solutions to complex challenges.

Highlights of my career include leading international market expansion through the development of regional offices, spearheading strategic partnerships with global players, and leveraging CRM and data analytics to improve customer acquisition & retention.

Holding an MBA in Marketing (Gold Medalist) and a B.Tech. in Electronics & Communication, I am equipped to navigate complex marketing ecosystems and deliver exceptional results.

🛂 Nationality	🇮🇳 India
🏡 Residency	🇦🇪 United Arab Emirates
📍 Location	🇦🇪 United Arab Emirates
Remote OK	rok.co/@richa_rajput
LinkedIn	https://www.linkedin.com/in/richarajputvarshney/
Skilled in	marketing branding advertising public relations marketing communications content marketing product marketing graphic designer seo paid ads digital marketing social media marketing
Fluent in	englishhindi
Preferred timezone	GST
Preferred annual pay (min)	$130,000/year
Last seen	4 months ago
Signed up	4 months ago
Badges	👩‍💻 Remote worker 🎖 Early adopter