Since 2015, Iโve been building and scaling Litplus Creatives as a founder and a creative director, into a full-stack, AI-enhanced digital agency that operates across performance marketing, social media, e-commerce, design, branding, content, development, and consulting. Iโve led campaigns that generated consistent high ROAS, created full-funnel growth systems for local and global clients, and overseen everything from brand creation to conversion optimization. My agency has delivered hundreds of websites, Shopify stores, mobile apps, and social media assetsโmany from scratchโwhile integrating AI systems, automation, analytics, and ad tech to streamline growth. Iโve worked with countless brands, institutions, and even governments, managing high-impact digital projects, launching brands, fixing broken marketing pipelines, and turning underperforming assets into scalable systems.
Beyond agency work, I founded Lit+School, an education initiative that trained over 1,200 students globally in graphic design and Shopify, with 95% being women, new mothers, or expats. These were live, intensive Zoom courses built from scratch, where I handled teaching, curriculum design, marketing, and operations myself. Iโve mentored absolute beginners into skilled professionalsโone of whom now works at Spotify in London.
Over the years, Iโve mastered creative direction, media buying, funnel building, team structuring, client strategy, pitch writing, and execution. Iโve operated lean, scaled fast, and built a reputation for solving problems others avoidโwhether thatโs rebuilding an entire sales infrastructure or turning a basic store into a conversion machine. Every project I touch is built with precision, systems thinking, and a deep respect for both craft and ROI.
2020 - 2025: Head of Ecommerce @ Nayyer Carpets
2015 - Now: Founder & Creative Director @ Litplus Creatives
2011 - 2015: BBA Finance @ Lahore School of Economics