Mark Goldman is an accomplished Senior Marketing Executive, Entrepreneur, and Board Member with more than 40 years of success in the consumer products, travel, hospitality, cybersecurity, culinary products, retail, and financial services industries.
In 1994 Goldman co-founded an integrated marketing services firm called 360 (that earned the distinction of Inc Magazineโs Top 200 fastest growing US companies in 1996). In 2002, he sold the 8-year-old agency to Grey Global Group โ the result of a successful partnership with Grey to win the highly coveted BellSouth business.
His career began with two of the most highly regarded advertising agencies: Wells, Rich, Greene, and Ogilvy & Mather/NY. He moved to Knoxville-based Whittle Communications in 1988 as Marketing Director where he developed customized publications for clients like Xerox, Coors Brewing Company, and Sears. In 1990 he became Executive Vice President, Managing Director of Babbit & Reiman Advertising in Atlanta. Recently, he was the SVP/Marketing of the Jewish Federation of Atlanta and a co-founder of a cybersecurity reputation management firm and a digital healthcare company.
He is a nationally recognized senior manager and distinguished marketing leader with extensive experience in building, growing and managing start-up firms as well as high-performing integrated marketing programs for many of the most respected and highly-valued consumer and B-to-B companies in the world such as: American Express, Campbell Soup Company, Citigroup, Federated Department Stores, UPS, The Seagram Company, Lever Brothers, Marriott, Intercontinental Hotels (Holiday Inn and Crowne Plaza), Miller Brewing Company, Procter & Gamble, BellSouth, The Coca-Cola Company, The Home Depot, Georgia Pacific, RJR/Nabisco, Sun Oil Company, Viking Range Corporation and Trans World Airlines. He has also worked with nationally franchised brands such as Days Inns, Holiday Inns, Arbyโs, US Franchise Systems (Microtel Inns and Suites/Hawthorn Extended Stay Suites) and Applebeeโs.
The American Marketing Association has recognized him for his expertise in the development of highly successful integrated marketing and advertising programs by awarding Goldman its prestigious award for marketing excellence -- the EFFIE โ several times. He was a Vice President and board member of the AMAโs Atlanta chapter. He and 360 co-founder, Joel Babbit, created an Emmy-nominated (and cable-award winning) television program โ The Natural South -- for their client, Southern Company. They also created one of The Home Depotโs most enduring and successful in-store programs โ The Kidโs Workshop. These workshops are conducted every month, teaching do-it-yourself skills and tool safety, while at the same time helping to instill a sense of accomplishment and self-esteem. Since 1997, participants have built 15 million projects, In addition, he engineered the City of Atlantaโs first comprehensive tourism campaign called โBrand Atlantaโ. While at Ogilvy & Mather, he was integral to the creation and introduction of the City Volunteer Corps for the city of New York โ the countryโs first domestic volunteer program for high school students. Goldman was on the board of directors of the Duck Head Apparel Company and was instrumental in its sale to Tropical Sports Wear. Currently, he is a marketing advisor to the Atlanta Ballet Board of Directors and the Board of Directors for Atlanta Celebrates Photography. He was previously on the board of Arts ATL and a trustee of The Atlanta Girlsโ School.
Goldman holds an MBA in marketing from George Washington University. He is married with two grown children, has an affinity for golf (its history and playing), as well as wine (its history and collecting). He holds a US Patent.
๐ Nationality | ๐บ๐ธ United States |
๐ก Residency | ๐บ๐ธ United States |
๐ Location | ๐บ๐ธ United States |
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Skilled in | creative direction creative dev brand architecture product launches p l leadership master brand strategy omni channel marketing global outreach campaign dev consumer insights brand building business strategy team building corporate governance design thinking new product innovation humanizing brands budget management consumer journey mapping |
Fluent in | english |
Preferred timezone | EST,CST |
Preferred annual pay (min) | $125,000/year |
Preferred hourly pay (min) | $125/hour |
Last seen | 10 months ago |
Signed up | 10 months ago |
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๐จโ๐ป Remote worker ๐จ Maker ๐ Early adopter |
2021 - 2023: SVP Marketing @ Jewish Federation of Atlanta
2019 - 2021: Co-founder/CMO @ Ongev
2013 - 2018: President/Chief Strategy Officer @ Scout
2010 - 2012: CMO @ Viking Range
2018 - Now: Sumbich