Analytics, marketing and product expert. Marketing Science/Measurement at Meta/Facebook, Product Marketing at TikTok.
Building and launching go-to-market plans for tech products, and leading strategy for measurement.
Launched various measurement and e-commerce products for TikTok in METAP (brand lift, conversion lift, viewability, geo-lift, dynamic ads) increasing product adoption in the region.
Helped Facebook's clients grow and improve their ROIs by optimizing their marketing strategy and attribution, and designing industry strategies and marketing playbooks that helped Facebook and its clients grow their revenue.
Expert on attribution, measurement (Marketing Mix Modeling, Conversion Lift, Brand Lift, Geo-Lift), analytics, adtech, having helped clients in multiple industries.
๐ Nationality | ๐ธ๐ช Sweden |
๐ก Residency | ๐ธ๐ช Sweden |
๐ Location | ๐ธ๐ช Sweden |
Remote OK | rok.co/@christosvis |
๐ Website | visvardis.com/ |
Skilled in | sql tableau power bi google data studio looker excel google bigquery web analytics digital marketing marketing google analytics adobe analytics google tag manager hotjar freshmarketer optimizely mixpanel js html css hubspot facebook ads google ads tiktok ads microsoft ads seo |
Fluent in | englishgreek |
Preferred annual pay (min) | $140,000/year |
Last seen | 11 months ago |
Signed up | 2 years ago |
Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2021 - Now: Marketing Science Partner @ Meta (Facebook)
2020 - 2021: Product Marketing MAnager @ TikTok
2016 - 2019: Marketing Science Partner @ Facebook
2010 - 2016: Head of Marketing and Analytics @ eHealthCy
2007 - 2009: MSc in Computer Science @ Athens University of Economics and Business
2002 - 2007: BSc in Management Science and Technology @ Athens University of Economics and Business