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barry_tuck

Remote worker with 16+ years of experience - Last seen ago

I am a highly accomplished marketing leader with 16 years senior level experience. In my career I have founded and led three highly successful marketing agencies and an events company, working at a global level with companies like Unilever, Nike, Nissan, Red Bull, Coca-Cola, HAYVN, Shell, AB InBev, Nestlรฉ, Binance, Ecowatt, Servest, Sonae Arauco, IFA Hotels and Resorts, BMW, Federal Mogul, Luno, MTN, SPAR, Danone and GSK.
I have also served as the CMO of Affinity Group, now rebranded as Alpha, which offers outsourced insolvency, legal, software development and financial services. During my tenure, I spearheaded all sales and marketing initiatives and scaled the company to almost 300 staff in 18 months.
I have extensive marketing experience across a wide range of industries and have successfully conceptualised and executed hundreds of marketing campaigns in my career. I have a range of hard skills including marketing strategy, design, copywriting, content creation, creative direction, PR, video direction, SEO, email marketing, and more. I am a natural leader, a great communicator and storyteller, and a lateral thinker. I am highly collaborative and gifted when it comes to connecting dots and solving problems. As an experienced strategist, I have a passion for research and insights, doing extensive market research to understand target market needs and execute strategies and messaging that deliver measurable bottom-line growth.


Skilled in design content creation copywriting email marketing blog writing adobe seo paid media social media advertising lead generation brand strategy marketing strategy photography office365 marketing ideation creative direction conceptualisation integrated marketing customer acquisition facebook advertising linkedin advertising instagram advertising graphic design photoshop pitching business dev b2b sales b2b marketing blockchain fintech 
Fluent in englishafrikaans
Preferred timezone -3, -2, -1, 0, +1, +2, +3, +4, +5, +6
Preferred annual pay (min) $80,000/year
Preferred hourly pay (min) $60/hour
Last seen 1 month ago
Signed up 2 months ago
Badges ๐Ÿ‘จโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2022 - 2024: Marketing Director @ HAYVN

2019 - 2024: Strategy Director @ SwiftX

2019 - 2022: Chief Marketing Officer @ Affinity Group

2019 - 2024: Marketing Director @ Us the Movement

2018 - 2023: Chief Marketing Officer @ Fraxeum

2018 - 2024: Chief Marketing Officer @ Infinite Industries

2013 - 2019: Strategy Director @ Paton Tupper

2013 - 2016: Marketing Director @ The Digital Events Company

2008 - 2013: Strategy Director @ Gorillla

Education

1996 - 1999: BA (Comms and Psych) @ University of South Africa

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