Digital marketer with 6+ years of experience in media account management, working with big accounts like Netflix, Burger King or Shiseido, and some of the worldโs biggest brands in luxury and fashion, executing both off- and online strategies. I also have experience working on side projects where I owned entire marketing strategies for small digital products (software apps, SaaS)
Accounts I've worked with include: Netflix, Burger King, Popeyes, Tim Hortons, Estรฉe Lauder, Shiseido, Burberry, or Ubisoft.
My expertise is in overseeing and coordinating clients' marketing efforts on paid media (across a wide variety of channels, both traditional and digital, including SEM, Display, Social, TV or radio). I am comfortable performing audience analysis and evaluation (sizing, budget allocation, frequency โ tools include Tom Micro, ComScore or Kantar) and a big part of my expertise is on measuring and evaluating campaigns' performance and ROI and performing data visualization (PowerBI).
I have experience working with a wide array of modern digital marketing tools like Google Analytics (UA, GA4), Google Tag Manager (GTM), AdWords, SEMRush, Ahrefs, as well as some of the main social ads platforms: Facebook Ads, Twitter Ads, Reddit Ads, etc.
Remote OK | rok.co/@aaguiare |
X | aaguiare |
Skilled in | ga4 gtm fb ads seo sem kantar tom micro comscore adjinn infoadex galileo imop infotrack excel power point google analytics google analytics 4 ga ga4 ua google tag manager sql bigquery facebook ads google ads twitter ads reddit ads semrush ahrefs sem seo hotjar marketing paid media media planning powerbi marketing digital marketing |
Fluent in | spanishenglishfrenchportuguese |
Preferred timezone | -10,-9,-8,-7,-6,-5,-4,-3,-2,-1,0,+1,+2,+3,+4,+5,+6,+7,+8,+9,+10 |
Preferred annual pay (min) | $60,000/year |
Last seen | 2 years ago |
Signed up | 2 years ago |
Badges |
๐ฉโ๐ป Remote worker ๐จ Maker ๐ Early adopter |
2019 - Now: Account Executive @ Wavemaker (WPP)
2018 - 2019: Media Planner @ Dentsu X
2017 - 2018: Media Planner @ Ymedia
2015 - 2016: Account Executive Trainee @ MEC-Maxus
2019 - Now: Hustl macOS app (SEO & Marketing)
2018 - Now: TEDx Chamberi (Licensee & organizer)
2018 - 2018: Executive Masterโs Program in SEO and SEM @ KSchool
2016 - 2017: MSc, Marketing Management @ ESERP Business School
2012 - 2016: BA, Advertising and Public Relations @ Rey Juan Carlos University