Remote worker with 8+ years of experience - Last seen 9 months ago

A seasoned digital marketing and growth specialist with a rich background in driving regional growth, managing high-impact campaigns, and leveraging data to optimize performance across various channels. Currently excelling as the Regional Growth Manager at Abwaab, I've honed my skills in utilizing platforms like Facebook, GoogleAds, TikTok, Twitter, and Apple Search Ads, ensuring sustainable growth and effective retargeting. My journey includes pivotal roles like the Country Growth Manager for Pakistan at Abwaab and Performance Marketing Manager at Tapmad TV, where I spearheaded user acquisition, brand awareness, and retention strategies.

My expertise lies in conducting comprehensive industry research, particularly in the MENAP region, to scale and customize growth strategies. I'm adept at managing the complete campaign lifecycle, from conceptualization to execution and optimization. Working closely with country marketing managers and cross-functional teams, I focus on enhancing customer journey experiences, reducing churn, and improving conversion rates.

At Tapmad TV, as Manager Brand & Alliances, I managed communications and execution of partnerships, developed holistic brand strategies, and oversaw digital promotions across various channels. In my earlier tenure at News One and Airwaves Media Pvt. Ltd., I developed marketing campaigns and coordinated sales and marketing efforts, laying a solid foundation for my growth in the digital marketing domain.

My skill set includes proficiency in tools like Google Tag Manager, Google Ads, Looker Studio, Power BI, Apple Search Ads, Snapchat Ads, Hotjar, Unbounce, Webengage, Kajabi, Hyros, Easywebinar, Firebase, Google Analytics, Facebook Ads, Looker, TikTok Ads, Twitter Ads, Telegram Ads, Smartlook, Moengage, and Clevertap.

I'm seeking opportunities that allow me to leverage my skills in digital marketing and growth management in a dynamic, remote work environment. My goal is to contribute to an organization's success by implementing innovative strategies, driving impactful growth, and enhancing user engagement in a global setting.

🛂 Nationality	🇵🇰 Pakistan
🏡 Residency	🇵🇰 Pakistan
📍 Location	🇦🇪 United Arab Emirates
Remote OK	rok.co/@yasrab
LinkedIn	https://www.linkedin.com/in/yasrab-shah-0aa5b4155/
Skilled in	google ads facebook ads tiktok ads twitter ads apple search ads snapchat ads google analytics google tag manager lookerlooker studio power bi hotjar unbounce webengage kajabi hyros firebase smartlook moengage clevertap digital marketing performance marketing growth management data analysis campaign management user acquisition brand awareness retention strategies paid social paid media marketing strategy budget management e commerce marketing online retail marketing
Fluent in	english
Preferred annual pay (min)	$30,000/year
Last seen	9 months ago
Signed up	1 year ago
Badges	👩‍💻 Remote worker 🎖 Early adopter