I am an awardโwinning digital marketing leader with 10+โฏyears of experience, driving revenue growth through dataโinformed personalization and A/B testing, lifecycle engagement strategies, multichannel content, and web optimization. ๐ฉโ๐ป
I have proven expertise in scaling enterprise personalization programsโ achieving a +6.89% RPU lift, equating to $7.45M in incremental revenue growth over 5.5 years for Avery.com. ๐ Iโm skilled in UX and Dev collaboration, SEO, email and SMS marketing, campaign analytics, creative strategy, and stakeholder alignment. ๐ค
๐ Nationality | ๐บ๐ธ United States |
๐ก Residency | ๐บ๐ธ United States |
๐ Location | ๐บ๐ธ United States |
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rok.co/@marita_serrano |
๐ Website | www.maritaserrano.com |
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https://www.linkedin.com/in/marita-serrano/ |
Skilled in | personalization a b testing multivariate testing lifecycle marketing content strategy seo cro email sms web analytics stakeholder alignment html css essentials excel adobe photoshop adobe illustrator ux ui microsoft excel |
Fluent in | english |
Last seen | 26 days ago |
Signed up | 26 days ago |
Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2025 - present: Head of Personalization & Web Content @ Avery Products Corporation
2021 - 2025: Senior Digital Marketing Manager @ Avery Products Corporation
2019 - 2021: Digital Marketing Manager @ Avery Products Corporation
2017 - 2019: Digital Marketing Associate @ Financial Partners Credit Union
2015 - 2017: Digital Marketing Coordinator @ Financial Partners Credit Union
2015 - 2017: Bachelor's of Arts in Business Administration with a Concentration in Marketing @ California State University, Fullerton
2012 - 2014: Associate's of Arts in Psychology @ Fullerton College