joaocapelli

Remote worker with 17+ years of experience - Last seen 8 months ago

I am seeking remote opportunities in digital marketing, product management, and branding. I aim to contribute my expertise to companies looking to expand their digital presence and optimize their marketing strategies in global markets.

I am João Capelli, a highly experienced professional in Strategic Marketing Management with a focus on products and brands. My career spans multinational companies in the technology, education, services, and advertising sectors. I possess strong skills in strategic planning, branding, data analysis, and managing cross-functional teams.

Skills
Strategic Planning: Develop and implement brand plans, branding strategies, and product mixes, along with conducting market studies and trend analysis.
Branding: Expertise in building and executing brand strategies with a strong focus on digital transformation and social media.
Digital Marketing: Proficient in producing and analyzing data accurately, facilitating strategic decision-making.
Team Management: Promote engagement and leadership of cross-functional teams, experienced in structuring product and planning areas.
Tools and Systems: Proficiency in CRM, advanced Excel and PowerPoint, project management (PMI®), Six Sigma, WordPress, RD Station, Hubspot, MIRO, Google and Meta Ads, as well as Machine Learning and LLMs technologies.
Professional Experience
Capelli Digital Consulting: As a Marketing and Business Consultant, I lead the digital and e-commerce expansion of over 100 brands, increasing gross revenue by 200% through branding and digital marketing strategies.
Serasa Experian: As a Commercial Manager, I implemented consultative sales methodologies, increasing SME channel revenue by 110%.
Terra Networks do Brasil: As a Marketing Manager, I repositioned the brand and increased the revenue of digital music subscription services from R$500k/year to R$7 million/year.
Education
PhD in Innovation and Competitiveness, PUCRS
Master's in Business Administration, UFRGS
International MBA, HEC Paris and EADA Barcelona
Bachelor's in Business Administration, PUCRS
Languages: Portuguese (native), English (advanced), Spanish (intermediate)

🛂 Nationality	🇧🇷 Brazil
🏡 Residency	🇧🇷 Brazil
📍 Location	🇧🇷 Brazil
Remote OK	rok.co/@joaocapelli
🔗 Website	www.capelli.com.br
Telegram	jpcapell
GitHub	jpcapell
X	jpcapell
LinkedIn	https://www.linkedin.com/in/joaocapelli/
Instagram	jpcapell
Skilled in	digitalmarketing strategicplanning brandmanagement productmanagement branding marketingconsultant ecommerce dataanalysis teamleadership marketresearch consumerbehavior socialmediamarketing businessdev projectmanagement customerengagement contentcreation seo crm marketingstrategy internationalexperience stakeholdercommunication digitaltransformation performancemarketing innovation businessintelligence
Fluent in	portuguese native english advanced spanish intermediate
Preferred timezone	0,-5
Preferred annual pay (min)	$20,000/year
Preferred hourly pay (min)	$50/hour
Last seen	8 months ago
Signed up	8 months ago
Badges	👨‍💻 Remote worker 🎖 Early adopter