I am an experienced marketing professional and entrepreneur with a diverse background in digital marketing, e-commerce, technology and content creation. My career has been characterised by roles that combine strategic leadership and advisory roles with hands-on technical expertise, primarily in the hospitality and travel sectors. I hold an extensive portfolio of academic certifications, including an Executive Master in Business Administration from IE Business School and a Certificate in Revenue Management from Cornell University, as well as certificates in R programming, Python, UX, Generative AI and more.
I've honed my skills as a writer, contributing insightful blogs and feature articles to major media outlets and engaging audiences through radio interviews. My content covers a wide range of topics, from market trends to innovative marketing strategies and technological advances. I am particularly passionate about exploring the intersection of technology, data analytics, tourism and business, focusing on how these areas can drive better decision making and business outcomes.
I am fluent in English, Spanish, Italian and French.
As a continuous learner, I am deeply invested in understanding and utilising emerging technologies. My expertise extends to generative AI, conversion rate optimisation, no-code platforms and data science, where I use these tools to improve business operations and create compelling, data-driven narratives. My technical skills allow me to analyse complex datasets, uncovering insights that inform both my writing and strategic decisions.
Whether producing detailed analytical reports or leading digital transformation projects, I always strive to combine creativity with analytical rigour. My goal is always to deliver content and strategies that not only inform, but also inspire action and drive results.
2022 - 2023: Marketing Strategy Director Travel & Leisure @ MioGroup
2015 - 2022: Founder & CEO @ Booklyng
2010 - 2014: Founder & CEO @ Travel Performance Marketing
2008 - 2010: CEO @ Viajar.com
2007 - 2008: Corporate Head of Digital Marketing @ NH Hotels
2003 - 2007: Sales & Marketing Director @ Mirai
2001 - 2002: Fraud Analyst @ Barclaycard
2023 - Now: Digizando
2007 - 2008: Executive Master in BA @ IE Business School
2007 - 2007: Certificate in Revenue Management @ eCornell University
2004 - 2005: Master in Strategy and Organization Consulting @ Universidad Complutense de Madrid
1996 - 2000: Economics & M.A. Tourism @ Universitร degli Studi di Bologna