Iโm Oludaisi Elijah Olupona, a Product and Digital Marketing Specialist, Youth Development Leader, and trained Economist, with a decade-long track record of building impactful programs and driving growth through strategic marketing.
My journey started with a Bachelorโs degree in Economics from the University of Nigeria, Nsukka, Nigeria followed by hands-on research experience at ValueFronteira Limited, where I worked on market analysis, consumer insights, and data interpretation to guide business decisions. This foundation in economics taught me how to interpret data patterns, consumer behavior, and market dynamicsโskills that remain central to my approach today.
For over 10 years, Iโve led the Invent Youth Leadership Initiative, where I facilitated strategic projects, built partnerships, and mobilized campaigns to transform the lives of thousands of young people across schools in Nigeria. That role refined my abilities in storytelling, audience engagement, and cross-functional leadershipโworking with diverse teams to drive real change.
Most recently, I completed an intensive Product and Digital Marketing program at Utiva, equipping me with cutting-edge skills in growth marketing, paid media strategy, and lead funnel optimization. I specialize in turning prospects into paying customers by crafting seamless marketing journeysโfrom awareness to conversion.
Iโm hands-on with tools like Google Analytics 4, Meta Ads Manager, HubSpot, and CRM systems, allowing me to build data-driven campaigns, track ROAS, CTRs, CAC, LTV, and optimize customer acquisition strategies in real time. Iโm also experienced in working closely with product, sales, and design teams to ensure cohesive messaging and consistent brand storytelling across all channels.
What drives me is a passion for using marketing to create real, measurable impactโwhether thatโs increasing lead conversion, improving customer lifetime value, or scaling products that meet genuine human needs.
๐ Nationality | ๐ณ๐ฌ Nigeria |
๐ก Residency | ๐ณ๐ฌ Nigeria |
๐ Location | ๐ณ๐ฌ Nigeria |
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rok.co/@elijaholupona |
๐ Website | www.inventprojectng.org |
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oluponaelijah |
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https://www.linkedin.com/in/elijah-olupona-a553142b |
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elijah olupona |
Skilled in | marketing digitalmarketing growthmarketing contentstrategy crm hubspot googleanalytics4 metaads paidmedia remotework remote leadgeneration ux ui productmarketing customeracquisition conversionoptimization office365 excel dataanalysis projectmanagement youthleadership nonprofit campaigns storytelling analytics frontend customerengagement branding emailmarketing marketresearch facebookads b2c b2bmarketing retention remotefriendly fulltime contract freelance entrylevel midlevel senior marketingautomation |
Fluent in | english |
Preferred annual pay (min) | $50,000/year |
Preferred hourly pay (min) | $20/hour |
Last seen | 5 days ago |
Signed up | 1 month ago |
Badges |
๐จโ๐ป Remote worker ๐จ Maker ๐ Early adopter |
2012 - 2025: Principal Facilitator @ NGO
2025 - 2025: Invent mentorship Program
2025 - 2025: Product and Digital Marketing @ Utiva