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@elijaholupona

Remote worker with 14+ years of experience - Last seen ago

Iโ€™m Oludaisi Elijah Olupona, a Product and Digital Marketing Specialist, Youth Development Leader, and trained Economist, with a decade-long track record of building impactful programs and driving growth through strategic marketing.
My journey started with a Bachelorโ€™s degree in Economics from the University of Nigeria, Nsukka, Nigeria followed by hands-on research experience at ValueFronteira Limited, where I worked on market analysis, consumer insights, and data interpretation to guide business decisions. This foundation in economics taught me how to interpret data patterns, consumer behavior, and market dynamicsโ€”skills that remain central to my approach today.
For over 10 years, Iโ€™ve led the Invent Youth Leadership Initiative, where I facilitated strategic projects, built partnerships, and mobilized campaigns to transform the lives of thousands of young people across schools in Nigeria. That role refined my abilities in storytelling, audience engagement, and cross-functional leadershipโ€”working with diverse teams to drive real change.
Most recently, I completed an intensive Product and Digital Marketing program at Utiva, equipping me with cutting-edge skills in growth marketing, paid media strategy, and lead funnel optimization. I specialize in turning prospects into paying customers by crafting seamless marketing journeysโ€”from awareness to conversion.
Iโ€™m hands-on with tools like Google Analytics 4, Meta Ads Manager, HubSpot, and CRM systems, allowing me to build data-driven campaigns, track ROAS, CTRs, CAC, LTV, and optimize customer acquisition strategies in real time. Iโ€™m also experienced in working closely with product, sales, and design teams to ensure cohesive messaging and consistent brand storytelling across all channels.
What drives me is a passion for using marketing to create real, measurable impactโ€”whether thatโ€™s increasing lead conversion, improving customer lifetime value, or scaling products that meet genuine human needs.


Skilled in marketing digitalmarketing growthmarketing contentstrategy crm hubspot googleanalytics4 metaads paidmedia remotework remote leadgeneration ux ui productmarketing customeracquisition conversionoptimization office365 excel dataanalysis projectmanagement youthleadership nonprofit campaigns storytelling analytics frontend customerengagement branding emailmarketing marketresearch facebookads b2c b2bmarketing retention remotefriendly fulltime contract freelance entrylevel midlevel senior marketingautomation 
Fluent in english
Preferred annual pay (min) $50,000/year
Preferred hourly pay (min) $20/hour
Last seen 5 days ago
Signed up 1 month ago
Badges ๐Ÿ‘จโ€๐Ÿ’ป Remote worker

๐ŸŽจ Maker

๐ŸŽ– Early adopter

Employment

2012 - 2025: Principal Facilitator @ NGO

Side Projects

2025 - 2025: Invent mentorship Program

Education

2025 - 2025: Product and Digital Marketing @ Utiva

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