Brand and marketing strategist with 14 years of experience connecting brands and people in an authentic and relevant way. My career includes leading strategic projects for global brands such as Intel, Microsoft, LATAM Airlines, Nissin, Subway, and Netflix, transforming consumer insights into campaigns that create lasting connections and deliver tangible results.
With strong expertise in market research, data analysis, and digital marketing, I bridge cultural trends and insights with storytelling and strategic business decisions, ensuring a genuine impact for both global and local audiences.
I am also a collaborative leader who believes in the power of teamwork and horizontal management, leveraging each talent's potential to deliver solutions that challenge the ordinary.
2024 - 2024: Consumer Insights Manager (Freelance) @ Hibou
2022 - 2023: Brand & Content Strategy Director @ MRM
2021 - 2022: Dentsu Gaming Brazil Lead @ Dentsu
2018 - 2022: Brand Strategy Manager @ Dentsu
2017 - 2017: Growth Marketing Management @ ComSchool
2014 - 2014: Planning Pocket @ Miami AdSchool
2012 - 2013: Business English @ Upper Madison College
2006 - 2010: Bachelorโs in Advertising and Marketing @ Mackenzie Presbyterian University