Remote worker with 2+ years of experience - Last seen 4 months ago

I possess 8+ years of experience in digital marketing, customer/client success handling, marketing strategy, etc, at advertising agencies, entrepreneurs, small businesses, and non-profit organisations. I honed creative & knowledgeable Customer Success & Digital Marketing skills with extensive experience in developing data-driven marketing campaigns & strategies, successfully managing customer demands, inquiries, complaints, issues, demonstrations, marketing teams & monitoring the performance of the campaigns.

My overall experience in my previous organisations includes the following responsibilities:

• Optimised the performance of app monetization portfolio continuously to drive a higher Return on Investment (ROI).
• Used insights and customer intelligence to improve Performance.
• Liaised with Account Managers in order to strategize and exceed client expectations in terms of Revenue, Growth and Client Satisfaction.
• Tracked, monitored and analysed the key metrics for assessing app monetization performance.
• Prepared reports from a large pool of data, analysed client accounts to maximise Revenue
• Analyzed data and conducted audience and creative experiments (i.e., A/B and multivariate tests) to gain insights and evaluate refinements and optimizations.
• Ensured timely delivery of tasks and deliverables.
• Conducted surveys and research drives to gather customer insights & intelligence.
• Knowledge of Google Ad Manager Platform, Programmatic Campaigns and its reporting system along with Google Analytics, Google Firebase and Google AdMob.
• Comfortable driving strategic initiatives and managing tactical day-to-day deliverables.
• Passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags.
• Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Designed, built and maintained a social media presence.
• Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Understand and translate customer requirements to develop scientific and technical plans that help customers achieve their business objectives.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity. Experienced with marketing automation and CRM tools.

🛂 Nationality	🇮🇳 India
🏡 Residency	🇮🇳 India
📍 Location	🇮🇳 India
Remote OK	rok.co/@akshaydeshwal1990
LinkedIn	https://www.linkedin.com/in/akshay-deshwal-35711a168/
Skilled in	social media marketing client retention ms excel powerpoint google sheet google ads programmatic marketing meta ads landing pages reporting customer acquisition ppc market research competitive analysis problem solving online advertising jira trello click up notion slack semrush hubspot zoho social ga4 analytics
Fluent in	englishhindi
Preferred hourly pay (min)	$1,600/hour
Last seen	4 months ago
Signed up	4 months ago
Badges	👨‍💻 Remote worker 🎖 Early adopter