Therabody is hiring a
Remote Manager Marketing Analytics
\nTherabodyยฎ is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabodyโs product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Companyโs Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.\n\n\nWho Weโre Looking for: \n\n\nTherabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success. You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels. An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation. The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers. \n\n\n\nKey Responsibilities\n* Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking\n* Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics \n* Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels \n* Analyze marketing data to provide insights and recommendations for campaign optimization \n* Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform \n* Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns\n* Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP\n* Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments\n* Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed\n\n\n\nThe Right Person Would Have\n* 5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus\n* Experience with data platforms such as CDPs and DMPs is strongly preferred\n* Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction\n* Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling\n* Extensive experience with website tagging, digital analytics tools and data reporting\n* Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics\n* Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling\n* Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.\n* Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards\n* Able to partner well with a cross-functional teams and present findings in a meaningful way\n\n\n\n\n$90,000 - $110,000 a yearThis base pay range is for the U.S. and not applicable to locations outside of the U.S. Actual salary may vary based upon, but not limited to, candidateโs related work experience, business sector and geographic location. This position also is eligible for benefits and discretionary bonus, although incentive compensation is not guaranteed.\n\nTherabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day. \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Marketing, Sales and Ecommerce jobs that are similar:\n\n
$50,000 — $105,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n
\n\n#Location\nRemote