\nWho is Risk Labs? Risk Labs is the foundation and core team whose mandate is to build and grow the UMA and Across protocol ecosystems.\nWhat is UMA? UMA's optimistic oracle (OO) can record any verifiable truth or data onto a blockchain. UMA Purpose: UMA is the canonical source of truth that blockchains use to verify real world data. UMA Vision: UMA enables any verifiable truth to be recorded on-chain, trustlessly.\nWhat is Across? Across is a cross-chain bridge for L2s and rollups secured by UMAโs OO. Across' purpose: Across is to fulfill cryptoโs potential by making blockchains more usable, more accessible and more efficient. Acrossโ Vision: Intents are the standard in x-chain interoperability, and are settled by Across.\nWhere do you fit in? Weโre looking for a Head of Marketing to play a pivotal role in driving the success of UMA and Across. You will lead and coach a team of 4+ talented marketing managers, while overseeing all aspects of the marketing team. With your visionary leadership, in-depth marketing expertise, and deep understanding of the crypto industry, you will craft data-driven strategies to strengthen protocol adoption, grow brand awareness, and expand our users, followers, and token holders. We value the function of marketing, and also appreciate that it is hard and unique in crypto. We need someone to think strategically, but also be willing to get their hands dirty, and truly bring world class marketing efforts to make these deeply complex protocols known, loved, and adopted by the masses.Responsibilities\n\n* \nAlignment: Structure OKRs/KPIs for individual and team success that align the marketing org with leadership, product, and sales\n\n* \nStrategy creation: Craft and develop a comprehensive marketing playbook that guides each brand and product on how to execute flawlessly on a comprehensive strategy, adaptable for their unique product, market positioning, and users.\n\n* \nBuild systems for efficient execution: Work with your team, as well as cross departmentally (product, sales, ops), to deliver on your strategies, campaigns, and playbooks in a detail oriented, time conscious, and competitive manner that drives results. Building the systems and processes along the way to most effectively execute.\n\n* \nData driven decision making: Analyze market trends, competitor activities, user behaviors, and community involvement to inform and optimize the marketing playbook.\n\n* \nLeadership & collaboration: Lead, coach, and support a team of top tier marketing and community managers. You should foster a tight and collaborative relationship with sales and product to ensure aligned efforts and foster success for each other.\n\n* \nBudget management: Propose and own a marketing budget, including the strategic rationale for events, campaigns, and other resources. Delivering data driven reports on the ROI regularly.\n\n* \nCommunity and marketing advocacy: Be the advocate for community and marketing efforts on a product and organizational level. We want to grow a world class marketing and community team, help us deliver.\n\n\nRequirements\n\n* 5+ years of executive or leadership level marketing experience\n\n* 2+ years of experience in a crypto (DeFi preferably), or very related industry\n\n* Ability to use your technical knowledge and deep understanding to collaborate with the technical product and sales team, and convey complex concepts to any audience\n\n* Deep understanding of industry standard tools/tactics: Twitter, Discord, governance forums, IRL events\n\n* High EQ and proven leadership abilities: lead in a way that internally and externally fosters a culture of kindness and industry ethos alignment, while also having high standards for excellence.\n\n* Excellent written and verbal English required\n\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Crypto, Marketing and Sales jobs that are similar:\n\n
$50,000 — $120,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
\n\n#Location\nWorldwide
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