MeUndies is hiring a
Remote Director Product Marketing
\nMeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And thatโs only the beginningโฆ\n\nToday MeUndies has sold more than twenty-three million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.\n\nThe innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs, and its monthly membership. \n\nWeโre looking for a Director of Product Marketing to successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation โ all grounded in a consumer-centric integrated marketing approach. This role will primarily be responsible for leading the development and implementation of the MeUndies product marketing strategy to support our product roadmap and hone our messaging and positioning to grow the brand through strategic planning. \nWhat Youโll Do \n\n\nDevelop and execute go-to-market plans to determine product-market fit for all print and product launches, collaborating closely with cross-functional teams \n\nDrive the development of core product positioning and messaging considering the brand mission, values, audience needs, market landscape, and other factors to drive product awareness, growth, and adoption\n\nBuild strategic frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive alignment across teams and leadership \n\nDevelop product marketing campaign briefs and partner with Creative teams to develop on-brand marketing collateral that meets messaging objectives and delivers impact\n\nEstablish a deep knowledge and understanding of target customer segments and personas, and work alongside Growth Marketing, Creative, and Digital Product teams to offer a seamless customer journey\n\nLeverage quantitative and qualitative data from consumer insights and analysis to inform go-to-market risk evaluation and mitigation process and planning\n\nImplement tracking and monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for improvement\n\nMonitor the competitive landscape and share intel to better position our products in the market and to identify new product opportunities\n\n\n\nWhat You Have \n\n\nA Bachelorโs degree required with at least 10+ years of experience in product marketing, brand strategy, strategic consulting, or consumer marketing\n\nIn-house brand strategy and/or strategic agency or consulting experience preferred\n\nA strong understanding of how to bring campaigns to life through storytelling and activation\n\nDemonstrated strategic thinking and strong analytical skills\n\nThe ability to translate qualitative/quantitative data into actionable insights that tell a story\n\nExcellent communication and presentation skills\n\nThe ability to multitask and prioritize projects simultaneously while adhering to shifting deadlines; organized and detail-oriented\n\nExceptional collaboration skills and the ability to maintain strong cross-functional partnerships to foster a team environment\n\n\n\n\nWHY WORK AT MEUNDIES?\n\nIt's more than a job.\n\nWe have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all! \n\nWe look at the necessities.\n\nWe offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. We also take Learning and Development seriously - conducting annual performance reviews, annual 360 reviews, and providing an independent Learning & Development Budget that starts at $500 right out of the gate! \n\nWe have an office youโll enjoy going to.\n\nWhile weโre remote until January 2022 (and have a flexible work policy beyond that), we still have an inviting office that youโre welcome to work from always! Weโre set up to support comfortable working - hot desks, lounge, and casual seating areas, a Motherโs Room, an on-site gym & shower, and a kitchen that makes you feel like youโve never left home. Plus, weโre dog friendly, so your furry coworker can join you anytime. \n\nWe donโt forget the most important things.\n\nWe want MeUndies to be a place where you feel safe and comfortable, and encourage our employees to hold us accountable for keeping it that way. We offer two robust annual surveys to check-in with the team, an anonymous feedback tool available to submit to at any time, and an HR team that is ready to help. MeUndies is also home to four employee-led Employee Resource Groups - Womxnโs ERG, Heritage ERG, Pride ERG, and Parents of MeUndies. When you work at MeUndies, we take your needs as an employee (and a person) seriously. \n\nPlus those special extra things.\n\nWe know how important it is to connect with your team members outside of every day work, too. We offer frequent catered lunches, holiday parties, off-sites, happy hours, and an annual retreat (right now, these things are happening virtually! But we canโt wait to return to in-person). Youโll also get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints. \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Senior, Marketing, Engineer, iOS, Executive and HR jobs that are similar:\n\n
$67,500 — $120,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n