About the Job:\n\nLaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This person will report to the Director of Digital Marketing and own, develop, and execute our paid search channels to support worldwide demand generation objectives to deliver qualified opportunities to our sales pipeline.\nResponsibilities:\n\n\n* \nTrack pacing and paid search budgets across different Google and Bing\n\n\n* \nMonitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders.\n\n\n* \nIdentify trends and insights and optimize spend and performance based on the insights\n\n\n* \nExecute paid search optimizations including ad copy tests and keyword management, bid adjustments\n\n\n* \nPlan, implement, and measure experiments and conversion tests\n\n\n* \nCollaborate with internal teams to build landing pages and optimize user experience\n\n\n* \nUse strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints\n\n\n* \nCollaborate with the SEO team to align on content and keyword strategy.\n\n\n\n\nQualifications:\n\n\n* \n5+ years of experience in B2B digital marketing, specifically paid search\n\n\n* \nGlobal campaign management experience, ideally in multiple languages.\n\n\n* \nExperience with various campaign types: Search, Display (GDN), Video (YouTube), Discovery App.\n\n\n* \nStrong analytical skills and proficiency in data-driven decision-making.\n\n\n* \nExperience in optimizing landing pages and user funnels\n\n\n* \nExperience with A/B and multivariate experiments\n\n\n* \nExceptional writing and editing skills with a keen eye for detail.\n\n\n* \nProficiency in tools like Salesforce, Marketo, Looker, and Google Analytics\n\n\n\n\n\nPay:\nTarget pay range for Level P4 in San Francisco/Bay Area: $138,000- $162.000*\n*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.\nLaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.\nAbout LaunchDarkly:\n\nModern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. \n\nThe LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:\n\n\n* Improving the velocity and stability of software releases, without the fear of end customer outages\n\n* Delivering targeted experiences by easily personalizing features to customer cohorts\n\n* Maximizing the business impact of every feature through the ability to experiment and optimize\n\n* Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types\n\n* Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability\n\n\n\n\nAt LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.\n\nOne of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.\nDo you need a disability accommodation?\nFill out this accommodations request form and someone from our People Operations team will contact you for assistance.  \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to DevOps, Video, SEO, Mobile, Senior, Marketing and Sales jobs that are similar:\n\n $55,000 — $110,000/year\n
\n\n#Benefits\n 🦷 Dental insurance\n\n
\n\n#Location\nOakland, California, United States