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ConvertKit

 This job is getting a high amount of applications right now (12% of viewers clicked Apply)

๐Ÿ‡บ๐Ÿ‡ธ United States
๐Ÿ’ฐ $68k - $128k*

Technical

 

Support

 

Growth

Web

Voice

Manager

Lead

Content

Senior

Marketer

Marketing

Health

ConvertKit

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๐Ÿ‘€ 569 views

โœ… 68 applied (12%)

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ConvertKit is hiring a
Remote Product Marketer

\n\n\n\nThe Role \n\nWe're seeking an exceptional Product Marketer who will play a key role in shaping the narrative around our suite of tools designed for the modern creator. In this dynamic role, you'll tackle the unique challenge of balancing the positioning and messaging for individual features while maintaining a cohesive and compelling story for ConvertKit as a whole.\n\nYour mission is to dive deep into the diverse world of digital content creators, understanding their unique needs across various disciplines. Armed with these insights, you'll refine ConvertKit's positioning and messaging to articulate the distinct value of each feature, ensuring it resonates with a broad spectrum of creators โ€“ from artists and bloggers to educators and entrepreneurs.\n\nIn this role, youโ€™ll leverage your strategic insights and creative skills to enhance product appeal and reinforce the overarching ConvertKit brand. It's about weaving together the narratives of our multiple products into a single, powerful story that speaks to the heart of the creative process. Join us and play a pivotal role in a team thatโ€™s committed to empowering creators with tools that transform their passion into livelihood.\n\n \nResponsibilities\nResearch\n\n\n* Gather competitive analysis and industry insights to educate internal stakeholders and help inform product strategy, roadmap, pricing, and packaging.\n\n* Lead win/loss user research efforts and act as the voice of the creators we serve.\n\n\n\nPositioning, messaging, and narrative design\n\n\n* Help refine our target personas and identify product use cases that enable creators to grow their audience, connect with their fans, and earn a living online.\n\n* Iteratively improve our positioning and messaging so that it clearly communicates our productโ€™s value.\n\n* Help us define a new market category for the creator space and collaboratively shape a narrative that clearly communicates the value of our offerings.\n\n\n\nPlanning and execution\n\n\n* Leverage and improve our go-to-market playbook and regularly lead the execution of product launches, ongoing feature releases, and new partnerships.\n\n* Collaborate with internal stakeholders, including Product, Marketing, Sales, and Support teams, to identify and support their unique needs.\n\n* Create customer-facing material, including web copy, videos, emails, case studies, blog posts, FAQs, tutorials, etc.\n\n\n\nAnalysis\n\n\n* Measure product marketing performance through key metrics such as revenue growth, conversion rates, retention, and feature adoption.\n\n* Use large data sets to create high-confidence forecasts and growth plans to achieve company goals.\n\n\n\n\n \nThe right candidate has\n\n\n* Multiple years of in-house experience in product marketing for SaaS, B2C tech companies\n\n* Proven understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging\n\n* Exceptional visual, written, spoken communication, and presentation skills\n\n* Proven Product-Led Growth (PLG) marketing experience with strong research and analytical skills \n\n* Demonstrated ability to work as a team player, confidently collaborate with senior executives, and build consensus among multiple stakeholders and teams\n\n* Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy\n\n* An operator mindset, with an understanding for the most important metrics and how to produce measurable results\n\n* Self-organized and communicative, capable of working effectively in a 100% remote work environment\n\n* Have enthusiasm and belief in our mission, vision, and values\n\n\n\n\n \nCompensation + Perk + Benefits \n\nConvertKit has standardized salaries based on position, no matter where you live. Roles on the Marketing team have five levels. For this role, weโ€™re hiring at a level 3 ($125,000) or level 4 ($150,000). Level is determined based on experience and our interview process.\n\nOther benefits include\n\n\n* Profit Sharing\n\n* ConvertKit equity\n\n* 401k with a 5% match\n\n* Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%\n\n* $4,000 equipment allowance for your first two years, $3,000 budget every following two years\n\n* Individual learning + development budget ($3,500/year)\n\n* Gender affirming benefits\n\n* Childcare benefit up to $3,000 annually\n\n* Twenty (20) days of paid time off during each year of employment\n\n* Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where youโ€™re fully unplugged from work\n\n* Ten (10) paid holidays a year\n\n* Two weeks of paid sick time each year, including mental health + well being days\n\n* Twelve (12) weeks paid parental leave and flexible scheduling in your childโ€™s first year\n\n* Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months\n\n* Winter Break Closure: ConvertKit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period\n\n* Four-week, paid sabbatical after five years with the team\n\n\n\n\n \nHow to Apply\n\nWe know that most interviewing is tough. We aim to make it as good of an experience as we can, and part of that includes keeping you informed during the process.\n\nWe usually receive a large number of applications, but hope to get through them within two weeks of the post date for the role. Donโ€™t worry, youโ€™ll hear from us either way.\n\nHereโ€™s what you can expect from our hiring process:\n\n* A phone screen with someone from the hiring team\n\n* Hiring manager conversation\n\n* Homework/take-home assignment\n\n* A technical interview to discuss the homework assignment and your technical knowledge\n\n* A culture contribution interview\n\n* Wrap-up chat with the hiring manager\n\n\n\nTo get started, complete this application, including answers to the questions on the next page. We read every single application, and your responses to our application questions help put your experience into context. Weโ€™ll keep you informed through every step.\n\n\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Senior and Marketing jobs that are similar:\n\n $67,500 — $127,500/year\n
\n\n#Benefits\n ๐Ÿ’ฐ 401(k)\n\n๐ŸŒŽ Distributed team\n\nโฐ Async\n\n๐Ÿค“ Vision insurance\n\n๐Ÿฆท Dental insurance\n\n๐Ÿš‘ Medical insurance\n\n๐Ÿ– Unlimited vacation\n\n๐Ÿ– Paid time off\n\n๐Ÿ“† 4 day workweek\n\n๐Ÿ’ฐ 401k matching\n\n๐Ÿ” Company retreats\n\n๐Ÿฌ Coworking budget\n\n๐Ÿ“š Learning budget\n\n๐Ÿ’ช Free gym membership\n\n๐Ÿง˜ Mental wellness budget\n\n๐Ÿ–ฅ Home office budget\n\n๐Ÿฅง Pay in crypto\n\n๐Ÿฅธ Pseudonymous\n\n๐Ÿ’ฐ Profit sharing\n\n๐Ÿ’ฐ Equity compensation\n\nโฌœ๏ธ No whiteboard interview\n\n๐Ÿ‘€ No monitoring system\n\n๐Ÿšซ No politics at work\n\n๐ŸŽ… We hire old (and young)\n\n
\n\n#Location\nAtlanta, Georgia, United States
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