About Kraken\n\nAs one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.\n\nTo ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explained to find out more about us!\nWhat is Kraken Pro?\nIn this role, you will help us scale Kraken Pro, our suite of trading products and services for advanced crypto traders. This product line includes our web/desktop trading experience, mobile app, futures, margin and margin pairs, staking, our trading API, spot market, and other services. Our clients use our products, services, and in-depth industry analysis to help identify trends in the market and unlock alpha. We are seeking talented individuals to help us expand the product in new and exciting directions.\nThe Role\nWe are looking for an experienced crypto trader/crypto-native product marketing leader to join the fast-growing Kraken Pro team and help us make big bets in offering the most sophisticated crypto-trading platform to our clients. You closely track the markets, actively trade, and have experience building products for experienced traders like yourself. You know how and when to activate and orchestrate other marketing functions to maximize the success of your products. You’ve shipped successful products before with product, design, and engineering teams. \nYou and your team will orchestrate go-to-market strategies and execution to bring our innovative features to market and achieve our goals. You will be responsible and accountable for the success and growth of our Pro products. We focus on resonance in our storytelling and we are thoughtful and calculated with our big bets.\nIn this key role, you’ll influence the product roadmap. Your team will lead, organize, conduct, and coordinate proactive quantitative and qualitative research with various stakeholders and partners to distill insights that help us deeply understand and empathize with our existing and prospective clients. You will learn their most pressing needs and problems. These inputs will influence our product-lead growth, segmentation, messaging and experimentation. You will inform how we solve these problems and execute how we take these products to market and beyond. \nYou will activate cross-functional partners in marketing at the right time to achieve our go-to-market goals. This will include setting measures of success and defining the inputs/outputs needed to derive product-market fit. You will use these to activate and direct acquisition, retention, content, social, comms, brand, creative, and other teams. You will conduct the efforts needed to achieve and scale growth. \nApplicants with crypto (or other asset classes) trading backgrounds strongly preferred. We’re looking for someone that knows the technical aspects of trading and has an understanding of the culture of crypto and crypto trading. \nWhat You’ll Do\n\n\n\n* Leverage your knowledge of different marketing functions and how (and when) to best leverage and activate their skills for product launches and sustained growth\n\n* Orchestrate marketing from inbound to go-to-market execution across UXR, market research, data and intel, acquisition, retention, content, comms, social, and brand to frame a unified narrative \n\n* Dive in and assume a variety of marketing roles when the need arises; you can flex between strategy and execution seamlessly\n\n* Growth transacting clients on Kraken Pro by launching new products, coordinating with retention and growth teams to further engage existing users and finding new traders\n\n* Plan and execute go-to-market strategies for new features, enhancements, and token listings by forming the positioning and messaging \n\n* Learn what clients need before they need it through direct research, surveys, competitive intel, and market sizing\n\n* Consider the DNA of Kraken, the cultural values we stand for everyday, and ensure those genetics are in each product we ship to further deliver on our brand promise\n\n* Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker that can rally leaders around a common problem or goal\n\n* Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, next, and later, and plan we will scale and automate \n\n* Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves; know our products, our competitors products, and the differences between them better than anyone\n\n* Use quantitative and qualitative analysis to create briefs and narratives that identify opportunities to grow our client base \n\n* Plan and execute go-to-market strategy for new products by framing the positioning, messaging, and value propositions for each relevant client segment \n\n* Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals\n\n* Be an owner: step up and take the lead on challenging, ambiguous work \n\n\n\nWho You Are\n\n\n\n* You have a minimum of 6+ years of previous experience in product marketing, martech product management, or lifecycle marketing within a trading or investment context \n\n* Required experience in trading fintech, trading products, charting, financial markets or cryptocurrency \n\n* You have a strong interest in crypto and belief in its future impact on economics, trade, and society; you follow the industry whether you’re a seasoned OG or you recently started your journey down the rabbit hole and through the looking glass\n\n* You’re a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary \n\n* You’re an ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives\n\n* You can be the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback \n\n* You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind\n\n\n#US#CANADA#Europe#LI-REMOTE#LI-MR2\nWe’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!\nAs an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. \nStay in the know\nKraken Culture ExplainedFollow us on TwitterCatch up on our blogFollow us on LinkedIn\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Crypto, Mobile and Marketing jobs that are similar:\n\n $60,000 — $110,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nWorldwide