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Responsibilities\n\nWe seek a talented and analytical Product Marketing Manager - Customer Intelligence (MBA Intern) to join our growing team. This role will be instrumental in leveraging customer data, analyzing use cases, and vertical insights to develop compelling collateral demonstrating the value of Workato within specific industries. The ideal candidate will possess a deep understanding of customer behavior, a passion for storytelling, and the ability to translate complex data into actionable insights for our sales teams.\n\n\n* \n\nData Analysis: Thoroughly analyze customer data to uncover trends, patterns, and insights relevant to targeted industries and verticals.\n\n\n* \n\nUse Case Development: Collaborate with cross-functional teams to develop use cases that showcase how organizations leverage Workato to automate workflows and drive business outcomes.\n\n\n* \n\nCollateral Creation: Create impactful collateral, including white papers, one-pagers, case studies, and vertical insights, that effectively communicate Workato's value proposition within specific industries.\n\n\n* \n\nSales Enablement: Work closely with the sales teams to ensure they are equipped with the necessary content and insights to articulate Workato's benefits effectively to prospects and customers.\n\n\n* \n\nMarket Research: Stay informed about industry trends, competitor offerings, and customer needs to inform product positioning and messaging strategies.\n\n\n* \n\nContent Optimization: Continuously refine collateral based on performance metrics and feedback from sales teams to ensure relevance and effectiveness.\n\n\n\n\nRequirements\nQualifications / Experience / Technical Skills\n\n\n* \n\nA recent MBA graduate, or a current MBA student are preferred.\n\n\n* \n\nStrong analytical skills with the ability to derive actionable insights from complex data.\n\n\n* \n\nExceptional written and verbal communication skills, with the ability to craft compelling narratives that resonate with target audiences.\n\n\n* \n\nExperience developing a variety of marketing collateral, including white papers, case studies, and one-pagers.\n\n\n* \n\nAbility to collaborate effectively in a cross-functional team environment and influence stakeholders at all levels.\n\n\n* \n\nFamiliarity with SaaS business models, integration technologies, and digital transformation trends.\n\n\n* \n\nProficiency in data analysis tools (e.g., Excel, Tableau) and CRM platforms (e.g., Salesforce).\n\n\n\n\n\nFor California applicants, the pay for this role begins at $28 \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to SaaS, Marketing and Sales jobs that are similar:\n\n
$60,000 — $100,000/year\n
\n\n#Benefits\n
💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nMountain View, California, United States
# How do you apply?\n\nThis job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.
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