Intro:\nJoin our team and work directly with the founders to build web3’s decentralized backend. This role will be responsible for developing and maintaining a creative vision that speaks to Gelato’s target audience to ensure that branding and visual storytelling is cohesive across marketing and communications channels.\nWe are seeking a self-driven Lead Brand & Communication Designer / Art-Director with a strong background and knowledge in digital products to elevate the Gelato brand and community communications to a new level in the web3 space.\nWhat you’ll accomplish:\nYou have the opportunity to create a brand and establish a visual language for an already successful and respected product in the Web3 community. Here are the tasks you will need to solve at Gelato:\n\n\nRefresh the company's brand identity\n\nCreate a visual brand language\n\nDevelop a concept on how to brand Gelato's products\n\nCreate a system and style for digital communication, structuring and differentiating different channels and types of events, announcements, and messages: twitter, discord, youtube, linkedin, and more\n\nCreate concepts for merch (knowledge of production technologies)\n\nMaintain and develop the brand\n\n\n\nExperience\n\n\nExtensive experience in creating brand identities\n\nA visual language of the brand that can be developed\n\nExperience both in agencies and product teams\n\nDeveloping visual concepts for digital communications\n\nCreating brands both independently and as an art director in a team\n\nAssigning tasks to designers, freelancers, process art direction\n\nCreating umbrella brands, where there is a main company brand and its products in one visual concept\n\n\n\nSkills\nFor our small team, it is important that the art director is multidisciplinary and can handle many tasks independently, but also manage a small team of designers/freelancers when required.\n\n\nStrong graphic design skills\n\nStrong typography skills\n\n3D (intermediate level + art direction)\n\nAnimation and motion design (basic level, art direction)\n\nLettering, logo design (basic level, art direction)\n\nIllustrations (any style, basic level, art direction)\n\nCopywriting, ideation, irony\n\nAbility to experiment with new techniques and tools\n\n\n\nBenefits\n\n\nWork very autonomously\n\nUnlimited holiday (yes you heard that right!)\n\nWork together with one of the best technical teams on Ethereum\n\nBuild relationships with top blockchain teams which are already Gelato users, including MakerDAO, Zed Run, Connext, Optimism and many more\n\nChance to travel the world to go to exciting events and connect with key players in this industry\n\nJoin amazing in-person offsites all over the world\n\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Web3, Travel, Marketing and Digital Nomad jobs that are similar:\n\n $65,000 — $120,000/year\n \n\n#Location\nWorldwide