Resident is hiring a
Remote Brand Strategist
ABOUT RESIDENT\n\nResident is the industry-leader in the Direct-to-Consumer mattress and home furnishings category. Since our founding of the award-winning Nectar Sleep in 2016 (over 2 million happy sleepers and counting!), we have also launched the Dreamcloud, Awara and Level Sleep brands to cater to a variety of sleep preferences. We love to use data and metrics to drive our decisions while keeping in mind that customers don’t speak in numbers, and that each one should be treated as a member of our family. Our mission is simple; we strive to make inspiring products people love coming home to (and to help everyone afford a great night's sleep)!\n\nYou can also expect a hard working global team of people who understand how to create meaningful connections and get great work done virtually - it’s in our nature!\n\nABOUT THE ROLE\n\nResident is looking for a Brand Strategist to join our growing Creative team.\n\nIf you:\n\nHave lots of big, juicy creative ideas and would love the chance to experiment with them.\n\n\nAre obsessed with driving performance (but not at the expense of brand).\n\n\nLove developing brand voice guides and messaging frameworks.\n\n\nHave a clear, concise, smart writing style.\n\n\nCan confidently edit/critique/optimize other copywriters’ work.\n\n\nLove working on the strategy (and copy) for product launches, paid social ads, landing pages, email sequences, website copy, product description copy, and real-life advertising (think: physical packaging, billboards, and print ads).\n\n- then we’d love to hear from you!\n\nAs the Brand Strategist, you’ll be collaborating and supporting Resident’s creative, marketing, and performance teams. That said, you won’t be an “order taker” but a valuable partner in the evolution of our brand voice across multiple product lines and marketing channels. \n\nIdeally, you’ll have experience in coaching, critiquing, and optimizing other copywriters’ work - as you won’t be doing it all alone. You’ll be involved in pulling together a team of talented copywriters who can execute for you, and alongside you, to help grow our international presence and our product lines.\n\nSounds exciting? Yes, we’re biased in saying this, but this is a serious opportunity for anyone looking to flex their awesome copywriting skills on a global scale.\n\nRESPONSIBILITIES \n\nEnsure clear, and recognizable tone of voice across multiple distinct contemporary customer-facing brands.\nWrite clear, creative copy for web content, digital ads, promotional materials, retail signage, and other marketing collateral. \nCollaborate with designers to concept and create omni-channel seasonal campaigns. \nBe strategically minded, providing a range of options for testing themes and positioning.\nCollaborate closely with stakeholders to maintain consistent brand messaging, voice, and tone across all communication channels and products. \nBe self-motivated and comfortable working in a dynamic environment with tight deadlines. \nMentor and inspire team members.\n\nQUALIFICATIONS\n\nE-commerce experience required.\n5+ years experience in a professional writing role. \nA strong, diverse writing portfolio. \nStrong editorial judgment and writing ability. \nAbility to balance multiple projects simultaneously and prioritize your workload. \nCapable of working independently and as part of a team. \nFamiliar with entrepreneurial and tech-driven creative environments. \n \nWe are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.\n \n\nBe sure to mention the words **POEM SHIELD CHECK** when applying to show you read the job post completely. RNDQuMjAwLjQwLjE5NQ==. This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Ecommerce, Marketing and Non Tech jobs that are similar:\n\n
$50,000 — $100,000/year\n
# How do you apply?\n\nDo you have an understanding of performance and conversion copy writing, and love developing brand voice guides and messaging frameworks?\n#resident\n\nhttps://www.residenthome.com/pages/careers?gh_jid=4132202004
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