\n\n\n\nThe Role \n\nWe're seeking an exceptional Product Marketer who will play a key role in shaping the narrative around our suite of tools designed for the modern creator. In this dynamic role, you'll tackle the unique challenge of balancing the positioning and messaging for individual features while maintaining a cohesive and compelling story for ConvertKit as a whole.\n\nYour mission is to dive deep into the diverse world of digital content creators, understanding their unique needs across various disciplines. Armed with these insights, you'll refine ConvertKit's positioning and messaging to articulate the distinct value of each feature, ensuring it resonates with a broad spectrum of creators – from artists and bloggers to educators and entrepreneurs.\n\nIn this role, you’ll leverage your strategic insights and creative skills to enhance product appeal and reinforce the overarching ConvertKit brand. It's about weaving together the narratives of our multiple products into a single, powerful story that speaks to the heart of the creative process. Join us and play a pivotal role in a team that’s committed to empowering creators with tools that transform their passion into livelihood.\n\n \nResponsibilities\nResearch\n\n\n* Gather competitive analysis and industry insights to educate internal stakeholders and help inform product strategy, roadmap, pricing, and packaging.\n\n* Lead win/loss user research efforts and act as the voice of the creators we serve.\n\n\n\nPositioning, messaging, and narrative design\n\n\n* Help refine our target personas and identify product use cases that enable creators to grow their audience, connect with their fans, and earn a living online.\n\n* Iteratively improve our positioning and messaging so that it clearly communicates our product’s value.\n\n* Help us define a new market category for the creator space and collaboratively shape a narrative that clearly communicates the value of our offerings.\n\n\n\nPlanning and execution\n\n\n* Leverage and improve our go-to-market playbook and regularly lead the execution of product launches, ongoing feature releases, and new partnerships.\n\n* Collaborate with internal stakeholders, including Product, Marketing, Sales, and Support teams, to identify and support their unique needs.\n\n* Create customer-facing material, including web copy, videos, emails, case studies, blog posts, FAQs, tutorials, etc.\n\n\n\nAnalysis\n\n\n* Measure product marketing performance through key metrics such as revenue growth, conversion rates, retention, and feature adoption.\n\n* Use large data sets to create high-confidence forecasts and growth plans to achieve company goals.\n\n\n\n\n \nThe right candidate has\n\n\n* Multiple years of in-house experience in product marketing for SaaS, B2C tech companies\n\n* Proven understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging\n\n* Exceptional visual, written, spoken communication, and presentation skills\n\n* Proven Product-Led Growth (PLG) marketing experience with strong research and analytical skills \n\n* Demonstrated ability to work as a team player, confidently collaborate with senior executives, and build consensus among multiple stakeholders and teams\n\n* Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy\n\n* An operator mindset, with an understanding for the most important metrics and how to produce measurable results\n\n* Self-organized and communicative, capable of working effectively in a 100% remote work environment\n\n* Have enthusiasm and belief in our mission, vision, and values\n\n\n\n\n \nCompensation + Perk + Benefits \n\nConvertKit has standardized salaries based on position, no matter where you live. Roles on the Marketing team have five levels. For this role, we’re hiring at a level 3 ($125,000) or level 4 ($150,000). Level is determined based on experience and our interview process.\n\nOther benefits include\n\n\n* Profit Sharing\n\n* ConvertKit equity\n\n* 401k with a 5% match\n\n* Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%\n\n* $4,000 equipment allowance for your first two years, $3,000 budget every following two years\n\n* Individual learning + development budget ($3,500/year)\n\n* Gender affirming benefits\n\n* Childcare benefit up to $3,000 annually\n\n* Twenty (20) days of paid time off during each year of employment\n\n* Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work\n\n* Ten (10) paid holidays a year\n\n* Two weeks of paid sick time each year, including mental health + well being days\n\n* Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year\n\n* Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months\n\n* Winter Break Closure: ConvertKit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period\n\n* Four-week, paid sabbatical after five years with the team\n\n\n\n\n \nHow to Apply\n\nWe know that most interviewing is tough. We aim to make it as good of an experience as we can, and part of that includes keeping you informed during the process.\n\nWe usually receive a large number of applications, but hope to get through them within two weeks of the post date for the role. Don’t worry, you’ll hear from us either way.\n\nHere’s what you can expect from our hiring process:\n\n* A phone screen with someone from the hiring team\n\n* Hiring manager conversation\n\n* Homework/take-home assignment\n\n* A technical interview to discuss the homework assignment and your technical knowledge\n\n* A culture contribution interview\n\n* Wrap-up chat with the hiring manager\n\n\n\nTo get started, complete this application, including answers to the questions on the next page. We read every single application, and your responses to our application questions help put your experience into context. We’ll keep you informed through every step.\n\n\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Senior and Marketing jobs that are similar:\n\n $67,500 — $127,500/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nAtlanta, Georgia, United States

\nAbout OpsLevel\nOpsLevel is the leading internal developer portal designed to help engineering teams build, ship, and maintain software better than ever. We believe that developer portals are the linchpin to a successful developer experience. With customers like Duolingo, Sotheby's, Keller Williams, and Hootsuite, we know that the best businesses in the world prioritize a great developer experience in order to beat the competition.\n\n\nWe're a team of folks who care deeply about the daily lives of developers. OpsLevelers live our company values on a daily basis and when we’re not heads-down on a project or collaborating in real-time over Zoom, we're competing in trivia over lunch or sharing the latest fur baby photo in #pets-to-make-you-live-longer. \n\n\nOur culture and values are very important and ground us in how we interact as one team:\nEmpathy - Think of others; think of your users\nGrowth Mindset - Get comfortable with being uncomfortable\nIntellectual Honesty - The best solution is more important than anyone's ego\nFocus & Efficiency - Keep the main thing the main thing\nSimplicity\n\n\nWe're looking for a product marketer with an appetite for a high-growth and high-ownership atmosphere. If you're a strategic thinker with a background in developer tools and the desire to build out a product marketing function from the ground up, we want to talk to you. \n\n\nYou'll report directly to the Head of Marketing and collaborate closely with other executive stakeholders. You'll own things like competitive, win/loss analysis, pricing/packaging, market analysis, content marketing, community development, and product launches.\n\n\n\nWhat You'll Be Doing\n* Launching new products, features, pricing/packaging, or other GTM initiatives that are important to the product marketing function\n* Owning strategic insight gathering and internal dissemination for our core personas, competitors, and the broader developer tooling ecosystem\n* Be the internal point of contact and expert for our messaging and positioning \n* Work side-by-side with product leadership to share market insights and customer feedback to influence our roadmap \n* Own competitive intelligence for internal and external needs; you’ll be the go-to to help our team members understand our differences and what makes us special as well as own the messaging and positioning to the public\n* Talking to customers and crafting compelling stories and case studies\n\n\n\nYou'll be Successful If\n* You think growth mindset is a must-have, not a nice-to-have\n* You excel in ambiguous situations; you're able to see the signal through the noise and help the organization navigate accordingly\n* You have a bias toward action\n* You know how to partner with senior stakeholders and build trust with executive leadership \n* You know how to take technical information and feature specs and turn it into a compelling narrative both written and verbal (you’ll be creating video content and talking to our target audience IRL)\n* You've been the first PMM in a company or in a line of business \n* You've marketed to developers and understand what makes a technical persona tick\n* You've been doing this for a bit—you'll be best suited if you have at least 7 years of product marketing experience or the equivalent in a product management or other marketing role\n* You like thinking about (and actioning on) how to unblock the revenue funnel\n* You have experience in product-led growth strategy as well as a traditional top-down sales motion\n\n\n\n\n\nCompensation\nWe offer market-leading compensation, including equity, based on the skill set and aptitude of the candidate.\n\n\n"Should I apply?" - Yes!\nIf you meet some or most of what we're looking for, we want to hear from you, and if you’re unsure - apply anyways! \n\n\nWhat do I need to interview with OpsLevel?\nNot much!  A working web camera, microphone, and (ideally) a quiet place with minimal background noise.\n\n\nAdditional Information\nWe are building an inclusive and welcoming workplace where employees feel appreciated, valued and free to be who they are regardless of their gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.\n\n\nOpsLevel is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please let us know and we’ll work with you to meet your accessibility needs. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Video, Senior, Marketing, Excel and Sales jobs that are similar:\n\n $40,000 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n

\nAt Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. \n\nWe’re looking for a Senior Product Marketing Manager, Emerging Products to play a critical and strategic role in our company’s growth. \n\nWe are looking for a senior product marketer with a deep understanding of positioning and go-to-market to support our product team in launching new product investments. You will partner closely with product leadership, including executive visibility on day one - to define our approach to new features for our core audience. Then you’ll work with product counterparts to bring these bets past the finish line, including building positioning, messaging and go to market strategy, and partnering with the internal stakeholders to make these investments commercially successful. You’ll be a trusted advisor to key senior leaders and ultimately be accountable to driving growth for the business.  \n\nThis is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in: Product, Pricing, Sales, Integrated Marketing, Community, Education, and Partnerships. \nAbout the role \n\n\n* Location: Remote-first (United States; BC & ON, Canada) \n\n* Full-time\n\n* Exempt status\n\n* Our cash compensation amount for this role ranges from $130,000-$178,000 for most US locations and $144,000-$198,000 for US locations with a higher cost of labor. All figures cited above are in $USD and pertain to workers located in the United States. Pay is based on several factors including market location, and may vary depending on job related experience, knowledge, qualifications, and skills.\n\n* Reporting to the Senior Group Lead, Core Capabilities  \n\n\n\n\nAs a Senior Product Marketing Manager, Emerging Products, you’ll … \n\n\n* Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to bring to market new functionalities that drive value for our customers and our business  \n\n* Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping \n\n* Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support \n\n* Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation.  \n\n* Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow. \n\n\n\n\nIn addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.\nAbout you \n\nYou’ll thrive as a Senior Product Marketing Manager, Emerging Products if you:\n\n\n* Have 5+ years of product marketing experience in the B2B enterprise software space\n\n* Have owned a product area end-to-end - including product strategy, positioning, go to market and revenue targets. \n\n* Enjoy turning complex technical concepts in to simple, thoughtful, and compelling stories\n\n* Have experience with crafting, iterating, and testing end-user messaging \n\n* Enjoy driving and validating new initiatives, then transforming them into repeatable programs\n\n* Have excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging\n\n* Have prior experience working at product-led growth organizations and/or freemium business models\n\n* Are highly-proactive and a self-starter capable of independently leading several projects with limited direction\n\n* Have a collaborative nature and exceptional interpersonal skills \n\n* Bonus: Have experience using Webflow or similar web development technology \n\n\n\n\nEven if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.\n\nOur Core Behaviors:\n\n\n\n* Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.\n\n* Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.\n\n* Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.\n\n* Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.\n\n\n\nBenefits & wellness\n\n\n* Equity ownership (RSUs) in a growing, privately-owned company\n\n* 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness\n\n* 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement\n\n* Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program\n\n* Access to mental wellness coaching, therapy, and Employee Assistance Program\n\n* Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth\n\n* Professional career coaching, internal learning & development programs\n\n* 401k plan and financial wellness benefits, like CPA or financial advisor coverage\n\n* Commuter benefits for in-office workers\n\n\n\n\nTemporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.\nBe you, with us\n\nAt Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.\nStay connected\nNot ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor. \nPlease note:\n\nTo join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.\n\nIf you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.\n\nWebflow Applicant Privacy Notice \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Testing, Senior, Marketing and Sales jobs that are similar:\n\n $55,000 — $90,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nSan Francisco, California, United States