With 15+ years at the forefront of Content Marketing, I've honed my expertise in spearheading content teams pivotal for business scalability and growth. At the heart of my approach is a blend of strategic innovation and operational excellence, demonstrated through leading a landmark 24% SEO growth initiative and masterminding the strategy for over 400+ SEO-optimized pages in a B2B landscape.
My passion extends beyond strategy and execution; I'm dedicated to cultivating talent and teamwork. I've had the privilege of hiring full-time writers, mentoring interns, and coordinating freelancers to fuel a high-volume content creation engine. As our teams expanded, I ensured excellence never wavered by implementing streamlined workflows, integrating cutting-edge AI tools, and establishing comprehensive brand and style guidelines to maintain a cohesive and impactful voice across all platforms.
I thrive in dynamic settings where I can spearhead change and drive content marketing success. My commitment is to not just achieve, but exceed goals through collaborative innovation and operational optimization. I'm constantly exploring new strategies and opportunities to enhance content effectiveness and drive growth.
I'm open to connecting, discussing potential collaborations, or simply exchanging insights (and yes, cat pictures are welcome too!). Reach out to explore how we can create success together.
2020 - 2024: Managing Editor @ Swyft Filings
2019 - 2020: Editor, Central Editing Desk @ S&P Global
2018 - 2019: Copywriter @ Apache Corp
2016 - 2018: Copywriter @ Global Healing Center
2008 - 2024: Freelance Writer/Editor @ Self-Employed