Remote worker with 15+ years of experience - Last seen 5 months ago

I’m a marketing and strategy leader with over a decade of experience driving brand growth, digital innovation, and business transformation. Currently, I lead brand marketing for buses and digital products at Tata Motors, managing a ₹179 Cr annual budget and contributing to a ₹6000 Cr revenue portfolio. My work spans brand strategy, CX, influencer marketing, and lead generation through content, digital, and experiential channels.

Previously at Castrol India, I left a lasting impact across sales, operations, digital transformation, and marketing. I conceptualized and launched India’s first influencer marketing platform with integrated instant payments—setting a new industry benchmark. At the same time, I built purpose-driven brand properties like the Castrol Super Mechanic Contest, which not only elevated brand NPS but also contributed to tangible market share growth.

My experience extends into deep rural markets, where I grew share in the challenging tractor oil category through insight-led campaigns. I’ve consistently demonstrated the ability to build cross-functional alignment, influence senior stakeholders, and lead high-performing teams.

With an MBA from SPJIMR and a strong foundation in digital marketing, I’m passionate about brand building that is rooted in customer insight, delivers measurable results, and creates long-term business impact.

🛂 Nationality	🇮🇳 India
🏡 Residency	🇮🇳 India
📍 Location	🇮🇳 India
Remote OK	rok.co/@yshali1989
LinkedIn	sdfljasfjkhsdfajsf ⭐️ Upgrade to Premium to contact
Skilled in	brand strategy marketing communications digital marketing performance campaigns consumer insights go to market planning stakeholder management influencer marketing product management experiential marketing
Fluent in	englishhindimarathitamil
Preferred timezone	+5
Preferred annual pay (min)	$50,000/year
Preferred hourly pay (min)	$10/hour
Last seen	5 months ago
Signed up	5 months ago
Badges	👩‍💻 Remote worker